The Challenge: A Disjointed Genetics Market

The genetics sector is saturated with options, yet none offer a comprehensive solution.

• Consumer-oriented kits are superficial, designed for entertainment or basic wellness insights.
• Clinical platforms are inflexible, overly complex, or tailored solely for specialists.
• Diagnostic and advanced testing services often operate as black boxes, with algorithms that clients cannot manage or verify.
• Practitioners and companies are typically forced to choose between consumer-friendly and clinically robust options, but never both.

Most critically, no platform consolidates lifestyle, clinical, diagnostic, and advanced genetics under a single umbrella. Clients are left to assemble fragmented solutions from various providers, each with its own constraints.

This fragmentation leads to a marketplace filled with incomplete offerings. They are too simplistic for practitioners, too confusing for patients, and too disjointed for anyone seeking flexibility.

The Challenge: A Disjointed Patient Experience

This industry fragmentation impacts the patient experience significantly.

• Various tests across genetics, epigenetics, bloodwork, and microbiome.
• Multiple registration portals and login credentials.
• A plethora of PDFs, each formatted differently and difficult to interpret.
• Conflicting interpretations that often do not align.

Patients become overwhelmed, and practitioners squander precious time. Trust in personalized health deteriorates.

The Solution: An Integrated, Customizable Platform

GeneMetrics was designed to address both aspects of this issue. It is the first platform to integrate lifestyle, clinical, diagnostic, and advanced genetic testing within a single framework. Clients no longer have to choose between extremes or manage multiple disconnected vendors.

Importantly, GeneMetrics allows clients to merge reports in meaningful ways. A single patient report can combine genetics, bloodwork, and lifestyle factors into one cohesive, actionable narrative. Each component is tailored to the practitioner's philosophy and the patient's specific needs.

Other "white-label" or "private-label" solutions available typically provide a one-size-fits-all model. They fail to consider that practitioners possess diverse philosophies, methodologies, product strategies, or EHR systems for integration. GeneMetrics recognizes this diversity. From sequencing options to report design, from recommendation logic to software integrations, every aspect can be customized to align with a practitioner's unique approach to care.

Rather than offering a generic black-box reporting system, GeneMetrics empowers clients with control. This results in the ideal hybrid solution: scientifically rigorous yet patient-friendly, highly technical yet comprehensible, adaptable yet cohesive.

A Platform Designed for Endless Customization

Unlike private-label services that merely rebrand standard products, GeneMetrics is a bespoke testing product development company. Every aspect, from kit design and packaging to wet-lab testing and data reporting, can be customized to meet the client's specifications.

GeneMetrics' fundamental promise is limitless customization. As of now, there is no report or testing category that the company does not cover. With one of the largest databases of report elements and scientific topics in the industry, comprising thousands of validated options, clients can create offerings that are as straightforward or as sophisticated as they need.

Advanced Sequencing and Testing Capabilities

GeneMetrics provides one of the widest arrays of sequencing and laboratory technologies available, including:

• Bead-chip genotyping arrays (approximately 1 million SNPs per chip)
• Clinical-grade Whole Exome Sequencing (WES)
• Clinical-grade Whole Genome Sequencing (WGS)
• PCR and PGx panels
• Epigenetic, blood, urine, saliva, and microbiome testing

Clients can sequence and report on anything from a single SNP to hundreds of millions of variants, ensuring complete flexibility across consumer lifestyle kits, clinical diagnostics, and enterprise research.

Actionable Recommendations That Emphasize Clarity

Insights are only beneficial if they lead to actionable steps. GeneMetrics features a fully customizable recommendation engine that can prioritize supplements, dietary changes, lifestyle adjustments, or medications.

In contrast to platforms that inundate users with endless bullet points, GeneMetrics adheres to the principle that clarity is more important than quantity. As a result, patients receive actionable, prioritized recommendations, practitioners save hours on interpretation, and brands achieve meaningful outcomes rather than confusion.

Demonstrated Impact

Clients utilizing GeneMetrics are already experiencing quantifiable results.

• Clinic efficiency: A U.S. functional medicine practice reduced practitioner analysis time by 70 percent after implementing GeneMetrics' recommendation engine.
• Scaling success: A European health AI company expanded from a 500-patient pilot to 50,000 users in less than six months by utilizing GeneMetrics' rapid scalability.
• Patient engagement: A Canadian wellness brand reported a threefold increase in repeat kit orders after integrating fragmented tests into a single unified GeneMetrics-powered platform.
• Research readiness: A global genomics firm leveraged GeneMetrics' auditing system to secure a government contract that required the highest compliance standards.

Science That Withstands Scrutiny

At GeneMetrics, maintaining scientific integrity is paramount. Each methodology, from polygenic and monogenic risk scoring to pharmacogenomics, imputation, ancestry analysis, methylation studies, and multi-omic bioinformatics, is meticulously validated and entirely auditable.

The platform boasts a dedicated auditing system, making it the most transparent and audit-ready scientific solution available. GeneMetrics also incorporates machine learning capabilities, utilizing algorithms that reference over 140,000 peer-reviewed studies to enhance next-generation interpretations.

This innovation is supported by a team of more than 80 professionals, including over 40 MDs, PhDs, bioinformaticians, and data scientists, guided by a Medical and Science Advisory Board.

Unyielding Data Security and Client Autonomy

GeneMetrics complies with the highest industry standards, including:

• HIPAA
• GDPR
• SOC 2 Type 2
• ISO27001

Data protection is ensured through multi-layer encryption: AES-256 for data at rest, TLS for data in transit, and compartmentalized databases.

Crucially, clients retain complete ownership of their data. GeneMetrics neither sells nor uses client data, and clients establish their own privacy policies and storage preferences. Many opt to transparently transfer ownership directly to patients, enhancing trust at every level.

For transparency, GeneMetrics maintains real-time compliance policies and monitoring at trust.genemetrics.com.

Confidentiality as a Service

GeneMetrics consciously avoids the spotlight. It does not compete with its clients and does not run a consumer-facing brand. Instead, it offers confidentiality as a service, enabling clients to launch unique products without concerns about overlap or competition.

Beyond White-Label: What GeneMetrics Represents (and What It Does Not)

To clarify its role, GeneMetrics is:

• Not B2C: it never competes directly with its clients.
• Not private-label: it does not merely rebrand generic products.
• Not wholesale: it is not a bulk reseller.

Instead, GeneMetrics is the only fully auditable, infinitely customizable backend genomics platform in the industry. It provides total brand ownership and comprehensive innovation.

Competitive Pricing and Scalable Economics

Depending on selections, unit costs can start below 100 dollars, with final pricing determined by materials, logistics, lab technologies, and analysis options.

When compared fairly, GeneMetrics' wholesale rates consistently undercut market competitors, offering clients better margins alongside superior science.

Designed for Rapid Scalability

From boutique clinics to large-scale genomics initiatives, GeneMetrics was engineered for effortless scalability. Its infrastructure supports turn-key logistics management, including kit manufacturing, co-packing, fulfillment, and data analysis.

Capacity can expand virtually overnight, ensuring clients never outgrow the platform.

Leadership and Founding Vision

GeneMetrics was established by a group of clinicians, scientists, and legal experts committed to addressing a fragmented industry. CEO Benji Rabhan, one of the co-founders, leads a mission-focused team that prioritizes science, confidentiality, and client empowerment above all else.

The company's culture reflects its origins: scientists and data experts working behind the scenes to allow clients to take center stage.

Trusted Globally

While confidentiality agreements prevent the disclosure of client names or numbers, GeneMetrics is a trusted backend provider for leading genomics and health companies worldwide. Its influence extends across clinics, health AI companies, research institutions, and laboratories spanning multiple continents.

The Future of Precision Health

GeneMetrics is working towards a future where precision health is proactive, integrated, and scalable. By merging genetics, epigenetics, blood, microbiome, and lifestyle data into one cohesive ecosystem powered by AI and multi-omic bioinformatics, the company is facilitating the transition from reactive medicine to personalized, preventive care for all.

Ready to Move Beyond White-Label?

GeneMetrics is more than just a testing platform. It serves as a partner in innovation. For those prepared to offer precision health products that are seamless, trusted, and genuinely their own, the next step is straightforward:

👉 Schedule a confidential call with our team to learn more.