A latest survey shows that the proportion of people in Japan preparing their own bento lunches continues to climb, reaching a record high. The trend reflects noticeable changes in lunch consumption behavior amid rising prices and evolving lifestyles.
TOKYO, JAPAN (MERXWIRE) – According to the “2026 National Bento Trends Survey,” the percentage of people who make bento at least once a month has remained largely unchanged compared to six years ago. However, the share of those preparing their own bento has increased to 81.2%, the highest on record, marking a significant rise of nearly 20 percentage points from 62.9% in 2017.
Further analysis by gender and age shows a decline in the proportion of women making bento, while male participation has risen significantly—particularly among younger men. Overall, the trend indicates a shift from “having someone else prepare meals” to “bringing homemade lunches,” highlighting growing independence and cost-consciousness.
The survey also found that the average bento contains 3.4 dishes. People tend to prepare simpler meals for themselves, while bento made for others are generally more varied. In addition, 63.0% of respondents reported using frozen foods in their bento at least once a week, and 67.5% expressed a desire to continue doing so, suggesting that frozen foods are increasingly accepted as a practical solution for busy lifestyles.
The average cost of a homemade bento stands at 252.8 yen—about half the price of takeout meals—offering a clear economic advantage. Regionally, Oita Prefecture ranked first for the shortest bento preparation time, followed by Gifu and Fukuoka. Meanwhile, Miyazaki Prefecture recorded the highest proportion of people making their own bento, followed by Aomori and Oita.
Rising prices have further accelerated the shift toward homemade lunches. A separate survey of office workers found that the average weekday lunch expense in 2025 reached 485 yen, up 7.3% year-on-year. Dining out averaged 1,250 yen, while takeout or delivery cost 1,418 yen, compared to 432 yen for homemade meals. All categories saw increased spending compared to the previous year.
Kanto Smart Living Cooperative noted that under the dual pressures of rising costs and the need for efficiency, homemade bento is becoming a mainstream choice in Japan, driving changes in dietary habits and consumption patterns.
Media Contacts:
Kanto Smart Living Cooperative
PR Agency:
MERXWIRE INC.
Ada Huang
pr@merxwire.com
SOURCE: Kanto Smart Living Cooperative
