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B2B Website ROI Sees Measurable Gains from AI-Driven UX, Says Tentackles

-- As artificial intelligence (AI) moves from experimentation to essential, B2B companies are seeing its most meaningful returns not from backend automation — but from the frontend. Tentackles, a leading design agency, reports measurable ROI gains as AI-driven User Experience (UX) design transforms how companies engage, convert, and retain users.

“Companies that have integrated AI into their UX strategy are already seeing the upside: faster prototyping, smarter personalization, and noticeably stronger engagement metrics — all without compromising on user empathy,” said Kailash Prasad Sah, Managing Director at Tentackles. “In 2025, user-centric AI is going to decide who leads and who lags.”

AI as an Enabler — Not a Replacement

Tentackles is actively embedding AI into every layer of its work — from strategy and design thinking to development and digital marketing. The agency's approach blends speed with intentional design, leveraging tools like predictive heatmaps, automated accessibility testing, generative UX copy, and content-aware Figma layouts to deliver scalable, data-backed solutions.

Across EdTech, SaaS, and consulting sectors, Tentackles’ AI-assisted UX methods are already driving efficiency and elevating user experiences for its clients. “AI is now baked into how we wireframe, write, and deliver. But the final say always rests with human judgment,” Sah added. “We’re not chasing tech for the sake of it — we’re refining processes to stay sharp, strategic, and outcome-focused.”

Empathy + Efficiency = Real Impact

Internally guided by the philosophy of “Empathy meets Efficiency”, Tentackles champions the idea that human instinct and creativity are irreplaceable — but immensely enhanced by AI. For them, AI is not a disruption but a multiplier, helping teams focus on creating meaningful user experiences.

This belief aligns with broader industry trends. A recent Gartner report shows over 70% of B2B firms plan to invest in AI-led UX tools within the next 12 months — a figure Tentackles expects to surge as ROI from smarter UX becomes harder to ignore.

About Tentackles

Tentackles is a full-stack strategic design agency based in Bengaluru, India. Its expertise spans UX research, UI/UX design, web and app development, and growth-driven digital marketing. Since 2017, it has delivered award-winning design, development, and marketing solutions to B2B companies in over 12 countries. From fast-growing EdTech startups to global SaaS platforms, Tentackles helps brands build future-ready digital experiences with measurable impact.

Explore their work and insights at tentackles.com.

Contact Info:
Name: Abhishek Bose
Email: Send Email
Organization: Tentackles
Website: https://tentackles.com/

Release ID: 89165164

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