The service is built to deliver core web analytics — including real‑time visitor behaviour, top pages, referral sources and geographic distribution — while avoiding personally identifiable information and reducing dependence on third‑party cookies. By focusing on aggregate metrics and anonymised event data, SaneChoice Cloud says site owners can monitor campaign performance, optimise content and diagnose user journeys without creating the privacy trade‑offs that increasingly concern customers, regulators and brands.
The shift follows growing demand from organisations that must balance measurement needs with legal and ethical obligations. Recent regulatory scrutiny and heightened consumer awareness have pushed many website owners to reconsider how they gather and retain behavioural data. SaneChoice Cloud’s platform is presented as a response to that market need: a lightweight script that prioritises first‑party handling of analytics data, offers cookie‑avoidance options where suitable, and provides tools to import historical data from other systems.
“For smaller operators, understanding visitor behaviour has too often meant choosing between useful analytics and visitor trust,” said a company spokesperson. “Our platform aims to remove that false choice by delivering the insights businesses need while maintaining a clear privacy posture that their customers can trust.”
The company highlights several practical features relevant to small business operators: straightforward WordPress compatibility with a simple installation path, tiered plans sized for different traffic levels, and a realtime dashboard that surfaces sudden traffic changes and the top sources driving visits. Pricing is structured with entry-level options intended to be affordable for smaller sites, and higher tiers for businesses with more substantial traffic demands.
SaneChoice Cloud, established in 2004 and based in the UK, already offers a range of web services including hosting, web design and security solutions. The analytics service is integrated into the firm’s broader cloud portfolio, allowing customers to consolidate digital services with a single vendor while keeping analytics data under their control. The company also provides documentation and a blog post explaining the rationale and technical approach behind privacy‑friendly web analytics in more detail.
Industry observers note that privacy‑aware analytics approaches can help businesses comply with emerging regulatory requirements while maintaining the business intelligence needed to grow online. For many small enterprises, the appeal lies in a simpler compliance posture and the ability to communicate clear privacy practices to visitors — a factor that can strengthen brand trust and potentially improve conversion rates.
Interested site owners can review product details and technical guidance on the company’s website, including a dedicated product page and a company blog post exploring privacy‑friendly analytics strategies in depth.
Media Contact
Company Name: SaneChoice Cloud
Contact Person: Bradley Porter
Email: Send Email
Country: United Kingdom
Website: https://www.sanechoice.cloud/
