Southeastern Grocers deploys community donation program benefiting Folds of Honor ahead of Memorial Day

Grocer’s 6^th annual fundraiser will help provide educational scholarships to the legacies of fallen and disabled military members

Today, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, launches its sixth annual community donation program benefiting Folds of Honor, a nonprofit organization that provides educational scholarships to the children and spouses of fallen and disabled military members.

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Southeastern Grocers announces the launch of its sixth annual community donation program benefiting Folds of Honor. Now through June 20, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can show their support for America’s heroes while shopping at their local store by donating $1, $5 or rounding up their grocery bill to the nearest dollar during checkout. (Photo: Business Wire)

Now through June 20, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can show their support for America’s heroes while shopping at their local store by donating $1, $5 or rounding up their grocery bill to the nearest dollar during checkout.

Anthony Hucker, President and CEO of Southeastern Grocers, said, “As we remember and pay tribute to those who have served and sacrificed this Memorial Day, we stand alongside their families who have endured tremendous loss and continue to demonstrate resilience. The Southeast is home to some of the largest veteran and military populations in the country, and we embrace the immense responsibility to lift up our neighbors who have given so much for the freedoms we enjoy. Together, we can make a significant impact and help create a brighter future for military families.”

SEG has raised more than $6.75 million for Folds of Honor since the beginning of its partnership in 2018. The contributions, made possible by the grocer’s generous customers, associates and charitable arm, the SEG Gives Foundation, have provided more than 1,350 educational scholarships for the children and spouses of fallen and disabled U.S. military service members.

Lt. Col. Dan Rooney, CEO and Founder of Folds of Honor, said, “We are thankful for Southeastern Grocers’ dedicated partnership and patriotic support over the last six years. Each and every donation advances our mission, enabling us to make a profound difference through educational opportunities for the families of those called to duty. Our brave military and first responders answered the call, and many have paid the ultimate sacrifice; thanks to great American companies like Southeastern Grocers, we are able to give hope to the bearers of their legacy.”

Every cent donated during SEG’s community donation program will go directly to Folds of Honor to support its mission to honor the sacrifice of America’s heroes by equipping and educating their loved ones. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, as well as tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Since its inception in 2007, Folds of Honor has provided more than 44,000 educational scholarships for children, spouses and dependents of fallen and disabled military service members and recently expanded its reach to support first responder families.

For more information on how to give to Folds of Honor, visit a local Fresco y Más, Harveys Supermarket or Winn-Dixie grocery store by June 20.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores, liquor stores and in-store pharmacies as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About SEG Gives Foundation

SEG Gives Foundation is the charitable arm of Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie stores. The SEG Gives Foundation aligns giving with causes that are priorities to the communities SEG serves, including the fight against hunger, support for military service members and their families, relief to those affected by extreme weather and natural disasters and championing belonging, inclusion and diversity by combating social injustice to bridge the gap of inequities faced by many individuals, families and communities. Southeastern Grocers strives to be ingrained in its communities and, through the SEG Gives Foundation, better the lives of its customers and neighbors.

About Folds of Honor

Folds of Honor is a 501(c)(3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, it expanded its mission to include first responders. Folds of Honor educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded about 44,000 scholarships totaling about $200 million in all 50 states. Among the students served, 41% are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt. Col. Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship, visit foldsofhonor.org.

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