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Hewlett Packard Enterprise Expands HPE GreenLake with Breakthrough Storage as-a-Service Business Transformation

Unveils new data services platform to address the explosion of data edge-to-cloud, and accelerate data-driven digital transformation for customers

News Highlights:

  • Multi-billion dollar Storage business, one of HPE’s largest businesses, transforms to cloud-native, software-defined data services business to accelerate data-driven outcomes for customers
  • New cloud data services to be available with HPE GreenLake, industry’s first and leading cloud for on-premises and edge
  • Latest innovations allow new and existing customers to transition to cloud operating model with data management and infrastructure services
  • Innovations introduced with data services platform include new Data Services Cloud Console, Cloud data services, and HPE Alletra, new cloud-native data infrastructure

Hewlett Packard Enterprise (NYSE: HPE) today announced innovations that transform HPE Storage into a cloud-native, software-defined data services business. As part of today’s news, HPE unveiled a data services platform that delivers on its Unified DataOps vision for a new data experience that brings a cloud operations model to wherever data lives and unifies data operations. The new platform is designed to address the data explosion edge-to-cloud, collapse the silos and complexity that plague data environments, maximize agility and innovation, and reduce business risk. Today’s announcement marks an important milestone in HPE’s vision to become an edge-to-cloud platform-as-a-service company. The new data services platform, available through HPE GreenLake, consists of three new innovations that simplify data operations from edge to cloud, including:

  • Data Services Cloud Console, a cloud console that delivers cloud operational agility and unified data operations as a service
  • Cloud data services, a suite of software subscription services that radically simplify and automate global infrastructure management at scale
  • HPE Alletra, a new portfolio of cloud-native data infrastructure that powers data edge-to-cloud

“Organizations face a complex web of fragmented hardware, software, and manual processes, making it difficult for them to compete and innovate in a constantly changing marketplace,” said Antonio Neri, President and CEO, HPE. “HPE was the first to recognize the need to deliver a unified and consistent cloud experience, from edge to cloud, with HPE GreenLake. Today’s announcement builds on this strategy, by enabling our customers to break down silos and leverage data, wherever it resides, with unified data operations. As we enter the Age of Insight, HPE is providing the ideal platform for organizations seeking to apply distributed data to fuel AI initiatives, deliver new customer experiences, and drive digital transformation.”

Unified DataOps: A vision to accelerate data-driven innovation

Organizations today are struggling with complexity. As reported by data management research survey of IT decision makers conducted by ESG for HPE, 93% of IT decision makers see storage and data management complexity impeding digital transformation and 67% of surveyed organizations see fragmented data visibility across hybrid cloud creating business risk.

Unified DataOps is HPE’s vision for a new data experience that integrates data-centric policies, cloud-native control, and AI-driven insights to eliminate the silos and complexity of data management and infrastructure, drive operational agility across edge-to-cloud, minimize business risk, and accelerate data-driven innovation.

“HPE is changing the storage game by bringing a full cloud operational model to our customers’ on-premises environments,” said Tom Black, SVP and GM, HPE Storage. “Bringing the cloud operational model to where data lives accelerates digital transformation, streamlines data management, and will help our customers innovate faster than ever before.”

“It’s getting harder to manage the ever-increasing data flooding organizations,” said Matt Eastwood, Senior Vice President, Enterprise Infrastructure, Cloud, Developers, and Alliances, at IDC. “HPE’s vision and strategy for Unified DataOps is promising as it takes an original approach to solving this burgeoning problem. As an industry leader, HPE is providing the market with answers for how to capitalize on information, wherever it resides, to transform their business with data.”

Delivering the cloud experience and streamlining data management

Today’s introduction of a new data services platform delivers on the Unified DataOps vision with the Data Services Cloud Console, cloud data services, and HPE Alletra – that together bring cloud operational agility and streamline data management for customers.

“We are excited that HPE is continuing to innovate in ways that allow us to streamline operations, while increasing our agility and ability to continually deliver outstanding services at scale to our global base of partners and customers,” said Justin Giardina, CTO, iland. “The operational simplicity provided by the Data Services Cloud Console and HPE Alletra will contribute to our ability to do so.”

Data Services Cloud Console

Data Services Cloud Console is a cloud console that delivers cloud operations and unified data operations as a service. Designed to deliver a broad collection of cloud data services, it is based on proven, secure, cloud-native technology that underpins Aruba Central – the engine that serves millions of devices connected across tens of thousands of customers in clusters deployed around the world. Data Services Cloud Console offers a unified API for HPE-led automation for applications, partner-led and custom-built data services, and gives developers access to infrastructure and data as code.

Cloud Data Services

Delivered through the Data Services Cloud Console, HPE is introducing Data Ops Manager for global management of data infrastructure from anywhere, from any device, and intent-based provisioning that brings a paradigm shift to data infrastructure provisioning with an AI-driven, application-centric approach that enables self-service, on-demand provisioning, eliminates guesswork, and optimizes service level objectives (SLOs).

HPE Alletra

HPE Alletra is cloud-native data infrastructure that powers data from edge-to-cloud. Managed natively by the Data Services Cloud Console, HPE Alletra delivers the cloud operational experience. It features a portfolio of workload-optimized systems consisting of All-NVMe HPE Alletra 9000 and 6000 systems to deliver architectural flexibility to run any application without compromise.

Availability and Additional Resources

Data Services Cloud Console, cloud data services, and HPE Alletra will be available for order globally direct and through channel partners May 2021.

To learn more about today’s news, please visit the following blogs:

About Hewlett Packard Enterprise

Hewlett Packard Enterprise is the global edge-to-cloud platform as-a-service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions, with a consistent experience across all clouds and edges, to help customers develop new business models, engage in new ways, and increase operational performance. For more information, visit:


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