New integration connects insertion orders to campaign execution, enabling faster launches, improved accuracy, and enterprise-ready infrastructure

PALO ALTO, CA / ACCESS Newswire / April 21, 2026 / Topsort, an AI-native and auction-based retail media infrastructure company powering marketplaces and retailers, today announced an integration with Placements AI, the #1 agentic operating system for both sellers and buyers of digital advertising.

​​The integration connects insertion orders directly to campaign execution, enabling retail media teams to streamline workflows across the full campaign lifecycle, from contract to delivery to billing. Campaigns can move from contract to live without being recreated across systems. This reduces operational overhead while improving speed and accuracy across sales, ad operations, and finance workflows.

"With this integration, we're removing one of the biggest operational bottlenecks in retail media," said Regina Ye, CEO of Topsort. "Retailers shouldn't have to rebuild campaigns across systems. By connecting insertion orders directly to execution, we're helping teams move faster while maintaining control across the entire lifecycle."

"Running retail media at scale requires more than order management; it demands a platform that unifies every layer of the operation, from on-site ad sales and inventory to delivery, reporting, and reconciliation," said Mark Donohue, GM Retail Media at Placements AI. "Placements AI supports some of the world's largest retail media networks, and a core part of that commitment is connecting seamlessly with the execution infrastructure our customers rely on. Our integration with Topsort is a strong example of that, eliminating the manual handoffs between contract and campaign, and giving teams the operational continuity they need to grow."

Connecting contracts to campaign execution

Through the integration, campaign parameters-including budgets, flight dates, targeting, and ad formats-can be transmitted directly from Placements AI into Topsort, allowing campaigns to move from insertion order to live delivery without manual setup.

Placements AI manages insertion orders, inventory, financial workflows, and reporting. while Topsort powers campaign delivery, auction-based monetization, and AI-driven optimization. Together, the platforms unify the workflow: teams manage campaigns and track performance in Placements AI, while Topsort drives delivery and optimization behind the scenes, bringing greater consistency and clearer visibility to every campaign.

What this means for retail media teams

From contract to campaign
Insertion orders flow directly into live campaigns, eliminating manual trafficking

Fewer manual workflows
Sales, ad operations, and finance stay aligned without recreating campaigns across systems

Improved billing accuracy
Delivery data syncs back into Placements AI, keeping reporting and invoicing consistent

Support for multiple ad formats
Manage sponsored products and display campaigns within the same workflow

Built for enterprise migration and scale

Retail media infrastructure changes rarely happen from scratch. Most platform transitions occur while campaigns are still live, requiring delivery, reporting, and billing to remain uninterrupted.

Topsort's integration framework supports this by allowing Placements AI to remain the system of record for ad sales, contracts, and billing while campaign delivery infrastructure evolves.

This enables retailers to modernize their retail media stack without disrupting existing operations-an increasingly important requirement as more enterprise organizations transition away from legacy systems.

Powering the next phase of retail media infrastructure

This announcement reflects a broader shift across the industry as retailers adopt AI-native infrastructure to support automation, real-time optimization, and more efficient operations.

As this transition accelerates, Topsort is increasingly being adopted by enterprise retailers and marketplaces looking to modernize their retail media platforms and build more scalable, connected advertising businesses.

The Placements AI integration is available now to all Topsort customers.
For more information or to request a demo, visit www.topsort.com.

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About Topsort

Topsort is an AI-native monetization infrastructure company with a mission to democratize walled garden ad technology into commerce-centric retail media infrastructure for retailers and advertisers worldwide. Today, Topsort provides monetization infrastructure to leading enterprises across more than 40 countries, including Coles, DoorDash, Woolworths, and Falabella.

About Placements AI

Placements AI is the #1 agentic operating system for both sellers and buyers of digital advertising. AdSalesOS is the industry standard for managing and delivering advertising sales, while MarketerOS is the world's fastest-growing agentic-native system for planning and purchasing marketing across all channels. Trusted by leading advertisers and retail media brands such as Microsoft, Home Depot, Ahold Delhaize, and Sky Media, Placements AI's platform has been recognized by The Drum, the Path-to-Purchase Institute, and the AOP Digital Publishing Awards for its innovation and growth.

Topsort
Holly Zeng, Marketing, Communications and Public Relations
pr@topsort.com

Placement AI
Andy Shirey, Head of Marketing
andrews@placements.io

SOURCE: Topsort