RENO, NEVADA / ACCESS Newswire / September 3, 2025 / On social media, where an Instagram post can command thousands of dollars, the line between genuine endorsement and paid advertisement is increasingly blurred. With more influencers partnering with brands than ever before, the FTC (Federal Trade Commission) will be keeping a close eye on compliance.

The path to influencer success is built not just on visually appealing content and trending hashtags, but by staying informed about the legalities of paid influencing and ensuring compliance with strict disclosure policies.

Influencer legal needs may include:

• Extensive and complex FTC endorsement guides that go over disclosure requirements

• Contract review and negotiation of terms for sponsorships

• Risk management to avoid FTC repercussions

Brand legal needs may include:

• Developing clear and consistent disclosure policies within the brand

• Educating partnering influencers on brand disclosure requirements

• Managing the risk and liability of influencer partnerships

Both influencers and brands may need legal representation for response to FTC inquiries and possible court appearances.

"Brands partnering with influencers, and vice versa, is a very lucrative business move, but strict FTC requirements can be easily overlooked and cause an expensive legal mistake," says Ken LaMance, LegalMatch's General Counsel.

For social media influencers or brands partnering with social media influencers needing legal assistance or direction, they can utilize online resources available. LegalMatch.com, the nation's first-ever attorney-client matching platform, can match influencers or brands for free with an experienced business lawyer who is familiar with advertising law and brand deals.

LegalMatch's Online Law Library can also shed light on a large variety of legal topics and inform individuals on what to do in countless legal scenarios, helping them make decisions confidently.

About LegalMatch.com

LegalMatch is the nation's oldest and largest online legal lead-generation service. Headquartered in Reno, Nevada, LegalMatch helps people find the right lawyer and helps attorneys find new clients. LegalMatch's service is free to individuals and small businesses looking for legal help. For more information about LegalMatch, please visit our website or contact us directly.

Contact Information

Ken LaMance
LegalMatch's General Counsel
press@legalmatch.com
415-946-0856

SOURCE: LegalMatch.com