HOUSTON, TX - July 2, 2025 (NEWMEDIAWIRE) - Aristocrat Group Corporation (OTC: ASCC) is pleased to announce it has entered into a strategic licensing agreement with Merica Beer, a rising national brand known for its bold American identity and growing consumer appeal. The agreement grants ASCC exclusive rights to manufacture, market, and distribute Merica Beer products across the United States.

This partnership is expected to unlock new growth opportunities in the $120+ billion U.S. beer market, with a focus on driving value for shareholders through brand expansion, increased market penetration, and diversified revenue streams.

“Merica Beer represents a unique brand proposition that resonates with a wide and loyal consumer base,” said Derek Sisson, CEO of Aristocrat Group Corporation. “We see tremendous upside in aligning with a brand that combines strong consumer identity, product quality, and growth potential. This licensing agreement is a key milestone in our strategy to expand ASCC’s presence in the beverage sector while building long-term shareholder value.”

Under the terms of the agreement, ASCC will oversee national distribution, production partnerships, and strategic marketing initiatives to position Merica Beer for accelerated scale. With a brand that blends lifestyle appeal with competitive product quality, Merica Beer is a growing brand with leading retailers in Texas and well-positioned to capture demand across both traditional retail and emerging e-commerce channels nationally.

“We’re excited to partner with ASCC to bring Merica Beer to a broader audience,” said Tony Zahtila, CMO. “Their new team with its operational expertise and commitment to brand-building align perfectly with our vision to make Merica Beer a leading name in the U.S. domestic beer market.”

Strategic Highlights:

• National Licensing: Exclusive rights to produce, expand, and distribute Merica Beer across the U.S.

• Market Expansion: Accelerated rollout of Merica Beer in retail and hospitality channels

• Revenue Diversification: New revenue streams from an established consumer product with strong brand equity

• Shareholder Value Creation: Opportunity to strengthen ASCC’s brand portfolio and increase long-term investor returns

About Aristocrat Group Corporation (ASCC)

Aristocrat Group Corporation is a brand management and development company focused on identifying and scaling high-potential consumer brands in the beverage and lifestyle sectors. The company leverages strategic partnerships, licensing agreements, and market expertise to drive growth and enhance shareholder value.

About Merica Beer

Merica Beer is a patriotic beer brand built around the celebration of American heritage, freedom, and quality craftsmanship. Designed to appeal to a wide consumer base, Merica Beer stands out in the market for its distinct identity, premium ingredients, and loyal following.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the current beliefs, expectations, or intentions of Aristocrat Group Corporation (“ASCC”) with respect to future events, including but not limited to statements regarding the anticipated benefits of the licensing agreement with Merica Beer, projected growth, market expansion, and increased shareholder value. Forward-looking statements are subject to various risks and uncertainties, many of which are beyond the Company’s control, and actual results may differ materially from those expressed or implied in such statements.

Factors that could cause actual results to differ materially include, but are not limited to, general economic conditions, competitive pressures, changes in consumer demand, supply chain disruptions, regulatory developments, and the ability to execute the strategic initiatives described herein. ASCC undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

Investor Contact:
Investor Relations
Aristocrat Group Corporation
Email: info@aristocratgrp.com
Website: www.aristocratgrp.com

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