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3 Profitable Stocks That Concern Us

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Not all profitable companies are built to last - some rely on outdated models or unsustainable advantages. Just because a business is in the green today doesn’t mean it will thrive tomorrow.

Profits are valuable, but they’re not everything. At StockStory, we help you identify the companies that have real staying power. That said, here are three profitable companies to steer clear of and a few better alternatives.

Clorox (CLX)

Trailing 12-Month GAAP Operating Margin: 15.2%

Founded in 1913 with bleach as the sole product offering, Clorox (NYSE: CLX) today is a consumer products giant whose product portfolio spans everything from bleach to skincare to salad dressing to kitty litter.

Why Are We Cautious About CLX?

  1. Products have few die-hard fans as sales have declined by 1.9% annually over the last three years
  2. Absence of organic revenue growth over the past two years suggests it may have to lean into acquisitions to drive its expansion
  3. Anticipated sales growth of 4.2% for the next year implies demand will be shaky

At $89.46 per share, Clorox trades at 14.3x forward P/E. Dive into our free research report to see why there are better opportunities than CLX.

SiteOne (SITE)

Trailing 12-Month GAAP Operating Margin: 5.1%

Known for distributing John Deere tractors and LESCO turf care products, SiteOne Landscape Supply (NYSE: SITE) provides landscaping products and services to professionals, including irrigation, lighting, and nursery supplies.

Why Is SITE Risky?

  1. Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
  2. Flat earnings per share over the last two years underperformed the sector average
  3. Shrinking returns on capital suggest that increasing competition is eating into the company’s profitability

SiteOne is trading at $126.05 per share, or 26.7x forward P/E. If you’re considering SITE for your portfolio, see our FREE research report to learn more.

Franklin Resources (BEN)

Trailing 12-Month GAAP Operating Margin: 9.3%

Operating under the widely recognized Franklin Templeton brand since 1947, Franklin Resources (NYSE: BEN) is a global investment management organization that offers financial services and solutions to individuals, institutions, and wealth advisors worldwide.

Why Do We Pass on BEN?

  1. 5.4% annual revenue growth over the last five years was slower than its financials peers
  2. Incremental sales over the last five years were much less profitable as its earnings per share fell by 1.6% annually while its revenue grew
  3. Low return on equity reflects management’s struggle to allocate funds effectively

Franklin Resources’s stock price of $29.97 implies a valuation ratio of 10.4x forward P/E. Check out our free in-depth research report to learn more about why BEN doesn’t pass our bar.

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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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