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3 Reasons We’re Fans of e.l.f. Beauty (ELF)

ELF Cover Image

The past six months have been a windfall for e.l.f. Beauty’s shareholders. The company’s stock price has jumped 86.7%, hitting $138.26 per share. This performance may have investors wondering how to approach the situation.

Is now still a good time to buy ELF? Or is this a case of a company fueled by heightened investor enthusiasm? Find out in our full research report, it’s free.

Why Is ELF a Good Business?

Short for "eyes, lips, face", e.l.f. Beauty (NYSE: ELF) is a developer of high-quality beauty products at accessible price points.

1. Skyrocketing Revenue Shows Strong Momentum

Examining a company’s long-term performance can provide clues about its quality. Even a bad business can shine for one or two quarters, but a top-tier one grows for years. Thankfully, e.l.f. Beauty’s 47.6% annualized revenue growth over the last three years was incredible. Its growth surpassed the average consumer staples company and shows its offerings resonate with customers.

e.l.f. Beauty Quarterly Revenue

2. Outstanding Long-Term EPS Growth

We track the change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.

e.l.f. Beauty’s astounding 48.6% annual EPS growth over the last three years aligns with its revenue performance. This tells us it maintained its per-share profitability as it expanded.

e.l.f. Beauty Trailing 12-Month EPS (Non-GAAP)

3. Increasing Free Cash Flow Margin Juices Financials

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

As you can see below, e.l.f. Beauty’s margin expanded by 6.5 percentage points over the last year. This is encouraging, and we can see it became a less capital-intensive business because its free cash flow profitability rose while its operating profitability was flat. e.l.f. Beauty’s free cash flow margin for the trailing 12 months was 10.1%.

e.l.f. Beauty Trailing 12-Month Free Cash Flow Margin

Final Judgment

These are just a few reasons why e.l.f. Beauty ranks highly on our list, and after the recent rally, the stock trades at 35.6× forward P/E (or $138.26 per share). Is now a good time to buy despite the apparent froth? See for yourself in our in-depth research report, it’s free.

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