The Australian product launch and e-commerce training business has expanded its operations, added 10 staff members and extended its services to support launches across New Zealand and several international Amazon marketplaces.
-- AMZ Product Launcher has announced an expansion of its Australian operations into New Zealand and several international Amazon marketplaces. The expansion allows eligible products launched in Australia to be introduced into additional marketplaces, including the United States, Singapore, Japan and India.
Ian Verrico, National Sales Director at AMZ Product Launcher, at the company’s Gold Coast office
The expansion reflects the company’s continued development as an Australian provider of product research, sourcing guidance, listing creation, product launch assistance, advertising support and e-commerce education. AMZ Product Launcher works with individuals and businesses seeking to develop products for sale through established online marketplaces.
As part of the expansion, AMZ Product Launcher has added 10 staff members across several areas of the business. The additional team members support product research, supplier sourcing, listing development, graphic design, account assistance, advertising, client education and sales.
National Sales Director Ian Verrico is supporting the company’s growth in Australia and New Zealand. His responsibilities include helping prospective clients understand the product launch process, assessing their business goals and connecting them with the appropriate services and support.
The larger team provides the operational capacity required to assist clients entering additional markets. Each international marketplace has different requirements relating to product listings, pricing, logistics, regulations and customer expectations. The company’s expanded service model helps clients assess these considerations before launching a product outside Australia.
“Expanding into New Zealand and supporting launches across additional international marketplaces represents an important stage in the development of AMZ Product Launcher. The additional staff and resources allow the business to provide more structured support while maintaining its strong Australian focus.”
— Ian Verrico, National Sales Director
The company’s international services currently cover selected product launches in the Amazon United States, Singapore, Japan and India marketplaces. Product eligibility and the recommended launch strategy are assessed individually, as not every product is suitable for every country.
AMZ Product Launcher generally focuses on straightforward consumer products that can be sourced, transported and introduced without unnecessary complexity. Before recommending international expansion, the company considers factors such as local competition, expected demand, selling price, freight costs, marketplace fees and product compliance requirements.
Verrico said the international expansion provides clients with more options when considering the longer-term development of a product. Clients may begin with a launch in Australia before assessing whether the product is also suitable for selected international marketplaces.
AMZ Product Launcher’s Global Accelerator programme supports selected products across multiple international marketplaces
The announcement follows a period of recognition for AMZ Product Launcher within the Australian business community. The company was named a finalist in the Business NSW Metro awards in 2023, 2024 and 2025. It was also recognised as a national finalist in the 2026 Australian Small Business Champion Awards.
These finalist results reflect several years of business development and investment in the company’s systems, staff and client support services. The award recognition also coincides with the company’s expansion beyond its original Australian market.
AMZ Product Launcher is also a CPD-accredited provider. This accreditation supports the company’s delivery of structured professional development and e-commerce education for clients seeking to improve their knowledge of product research, sourcing, listing preparation, marketplace operations and product launch planning.
While Australia remains the company’s primary market, the addition of New Zealand and other international marketplaces provides clients with further options after establishing an initial product launch. The expanded approach is intended to help suitable products reach a broader customer base through a planned, marketplace-specific process.
The business provides support from the early product research stage through to supplier engagement, listing preparation, product images, logistics planning and advertising setup. International launch assistance is adapted according to the requirements of the selected marketplace and the characteristics of each product.
AMZ Product Launcher operates from offices in Sydney and on the Gold Coast, with consultations available by appointment. The company also delivers online coaching and training, allowing clients across Australia, New Zealand and other locations to access its services remotely.
The addition of 10 staff members and the move into further marketplaces form part of the company’s broader operational expansion in 2026. AMZ Product Launcher plans to continue developing its international capabilities while retaining its core focus on Australian businesses and entrepreneurs.
Contact Info:
Name: Ian Verrico
Email: Send Email
Organization: AMZ Product Launcher
Address: PO BOX 399 Rozelle NSW 2039
Phone: 0468165187
Website: https://amzproductlauncher.com.au/
Release ID: 89199930
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