ALPHASQUAD, the next-generation premium gym athletic wear brand, today announces the expansion of its performance apparel line, built to meet the global demand for high-quality, stylish, and functional workout clothing.
Founded and led by Jai Mulani, CEO of ALPHASQUAD, the brand is driven by a clear mission — create gymwear that performs at elite levels and looks powerful beyond the gym. With deep experience in building high-growth brands, Jai Mulani brings a sharp business vision and premium lifestyle positioning to the fitness fashion industry.
Positioned at the intersection of fitness fashion and elite performance, ALPHASQUAD delivers gymwear that moves with intensity, feels premium on skin, and elevates personal presence. Built for athletes, gym enthusiasts, and style-driven individuals, the brand is redefining modern activewear culture.
“ALPHASQUAD was built for individuals who train hard, think sharp, and live premium. We create gym clothing that performs under pressure and represents confidence in every setting,” said Jai Mulani, CEO of ALPHASQUAD.
With athleisure now a global lifestyle movement, ALPHASQUAD answers a clear market gap — performance gymwear without compromise on style.
Performance-Driven Design. Premium Fabric. Everyday Versatility.
Under the leadership of Jai Mulani, ALPHASQUAD focuses on three core product pillars:
1. High-Performance Engineering
Flexibility, breathability, and durability for weight training, cardio, and sports performance.
2. Premium Fabric Experience
Soft-touch materials, sweat-wicking technology, and modern athletic fits for extended wear.
3. Modern Athletic AestheticA
Minimalist, bold, confidence-driven designs that transition seamlessly from gym clothing to street-ready athleisure.
Expanding Product Categories
The newly expanded lineup includes:
- Men’s premium gym wear
- Women’s performance athletic wear
- Training-ready workout apparel
- Lifestyle-activewear crossover pieces
- Core gym clothing essentials
Each product reflects ALPHASQUAD’s signature philosophy — Train Hard. Look Sharp. Live Alpha — a brand direction personally driven by CEO Jai Mulani.
Mobile-First Shopping Experience + Exclusive App Discount
ALPHASQUAD delivers a frictionless e-commerce experience through its online platform.
Customers who shop via the ALPHASQUAD mobile app receive an exclusive 10% discount on all app-based orders, reinforcing the brand’s mobile-first customer experience strategy.
Global Availability
ALPHASQUAD products are available worldwide through the official store:
Website: https://ALPHASQUAD.STORE
Currently shipping across UAE, GCC, and international markets, with rapid global expansion planned under the leadership of Jai Mulani.
Vision for the Future
ALPHASQUAD’s long-term vision, led by CEO Jai Mulani, is to become a globally recognized athletic wear brand, setting new benchmarks in:
- Premium gym clothing
- Performance apparel innovation
- Fitness fashion leadership
- Community-driven brand culture
About ALPHASQUAD
ALPHASQUAD is a premium online gym athletic wear brand founded by Jai Mulani. Created for individuals who pursue strength, discipline, and style, ALPHASQUAD blends performance engineering with modern aesthetics to deliver high-quality workout apparel, training wear, and activewear for gym, sport, and everyday movement.
Website: https://ALPHASQUAD.STORE
Instagram: https://www.instagram.com/alphasquad.store/
LinkedIn: https://www.linkedin.com/company/alphasquadfashion/
Media Contact
Company Name: ALPHASQUAD
Contact Person: Jai Mulani
Email: Send Email
Country: United Arab Emirates
Website: https://ALPHASQUAD.STORE
