Pura Launches New Open Air Technology™ to Replace Household Odors With Premium Fragrance

This premium fragrance collection uses cutting-edge, advanced chemistry to not only neutralize bad odors but also transform your surroundings into a more pleasant space

Smart fragrance company Pura is proud to announce the launch of eight new fragrances with Open Air Technology™, a tech specially designed to reduce unwanted odors in your home and replace them with premium fragrance.

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Pura's Open Air Technology™, a premium fragrance collection using cutting-edge, advanced chemistry to not only neutralize bad odors but also transform your surroundings into a more pleasant space. (Photo: Business Wire)

Household odors can be unpleasant and difficult to get rid of, especially when they are deeply embedded in fabrics, carpets, or furniture. While traditional air fresheners and cleaners may only mask the odors temporarily, Pura’s Open Air Technology™ goes a step further. Open Air Technology™ actively neutralizes and removes bad odors at a molecular level. The new line of scents with this tech was developed with patented odor control technology formulated for specific areas in your home, like kitchens, bathrooms, and pet areas to create a fresh and invigorating atmosphere in your home.

As these bad odors are significantly reduced, Pura’s premium, clean, and safe fragrances take their place for the most high-end scenting experience possible. Similar to the brand’s other scents, Open Air Technology™ fragrances meet the highest standards when it comes to ingredients, quality, and safety, never using any harsh chemicals.

"Since our customers wanted a way to get rid of bad odors, we developed Open Air Technology™ because we believe everyone deserves to breathe in clean and fresh air,” said Trevor Davis, Pura’s Senior Director of Research and Development. “As much as people love smelling nice things, they hate smelling bad things even more. Originally an evolutionary tool, this bias influences how we perceive our environments, including the scents around us. Our technology is designed to counter this, enhancing positive sensory experiences in everyday life. We are proud to offer an innovative solution to help shift the balance, making everyday life smell better and feel more positive.”

With a recommended 30-minute activation period, Open Air Technology™ fragrances include:

• Chamomile Mint - Most effective at removing bathroom odors, this Open Air scent blends gentle chamomile with cooling mint as bergamot and musk swirl together for a grounding, clean fragrance.
• Citrus Leaves - Most effective at removing kitchen odors, this Open Air scent combines refreshing notes of green leaves and ozonic marine with lily, jasmine, and cozy musk for a bold and energizing scent.
• Clementine Mango - Most effective at removing bathroom odors, this Open Air scent blends juicy clementine with tropical mango, pineapple, and soft vanilla for a scent that’s refreshing, citrusy, and deliciously sweet.
• Cucumber & Peach - Most effective at removing kitchen odors, this Open Air scent beautifully combines citrus, cucumber, and sweet peach with an herbal blend of basil and lavender for a scent that uplifts and energizes every space.
• Fresh Bergamot - Most effective at removing bathroom odors, this Open Air scent combines bright citrus with a blend of fragrant florals and amberwood for a scent that’s clean, energizing, and refreshing.
• Juicy Acai - Most effective at removing pet odors, this Open Air scent combines crisp apple, plump acai berry, and juicy red fruits with a blend of dewy florals and orchard woods for a cheerful, mouthwatering scent.
• Pink Pomelo - Most effective at removing kitchen odors, this Open Air scent blends juicy citrus with strawberry, crisp apple, tart rhubarb, and refreshing verbena for a fragrance that’s cheerful and sweet.
• Water Lily - Most effective at removing pet odors, this Open Air scent is a refreshing blend of sparkling bergamot, water lily, and dewy greens blended with soft musk.

These fragrances retail for $15.99 each and will be sold at www.Pura.com. Pura is also a part of the Impact Affiliate network.

About Pura:

Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's premium fragrances is formulated with quality, responsibly sourced ingredients and meets the highest standards in the industry. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura’s luxury partnerships include fragrance collaborations with Capri Blue, NEST New York, Anthropologie, and more.

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