Southeastern Grocers Launches Fifth Tour of Giving to Support Military Families

Grocer activates six-week community donation program with $100,000 pledge to Folds of Honor

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces its fifth tour of giving in partnership with Folds of Honor. SEG’s annual six-week community donation program champions Folds of Honor in its mission to provide educational scholarships to the children and spouses of America’s fallen and disabled service members. The SEG Gives Foundation has pledged $100,000 to Folds of Honor to commence the giving tour and elevate the families of American heroes.

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Southeastern Grocers launches its annual six-week community donation program supporting Folds of Honor and its mission to provide educational scholarships to the children and spouses of America’s fallen and disabled service members. (Photo: Business Wire)

Now through July 5, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can show their support for United States military heroes and their loved ones by donating $1, $5 or simply rounding up their total grocery bill to the nearest dollar at check out. Every cent donated to Folds of Honor will help to provide private education tuition and tutoring for children in grades K-12, along with higher education tuition assistance for spouses and dependents.

Anthony Hucker, President and CEO of Southeastern Grocers, said, “As we enter our fifth tour of giving in support of Folds of Honor, I am reminded of the great triumph we have achieved together to provide more than 1,100 educational scholarships to the spouses and children of America’s fallen and disabled service members. We must never forget what our service members and their families have sacrificed for our country. They have foregone holidays, celebrations and even lost loved ones in exchange for our freedom. Particularly in times of adversity, it is important to honor the legacies of our American heroes who have given it all for us.”

Lt. Col. Dan Rooney, CEO and Founder of Folds of Honor, said, “Through the support of great American companies like Southeastern Grocers and patriotic individuals, we’re ensuring no family is left behind on the field of battle. We are proud to be entering the fifth year of our partnership with Southeastern Grocers, and grateful for their continued commitment to our mission to narrow the education gap for our country’s future leaders. Every cent donated adds up to make a difference in the lives of our scholarship recipients.”

SEG has raised more than $5.5 million for Folds of Honor since 2018, which has allocated over 1,100 educational scholarships to the children and spouses of United States military members impacted by their loved one’s call to duty. Since 2007, Folds of Honor has awarded approximately 35,000 educational scholarships to spouses and children of America’s fallen and disabled service members.

Customers are encouraged to visit their neighborhood Fresco y Más, Harveys Supermarket and Winn-Dixie stores for more information on how to contribute to the Folds of Honor community donation program in stores now through July 5.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About SEG Gives Foundation

SEG Gives Foundation is the charitable arm of Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie stores. The SEG Gives Foundation aligns giving with causes that are priorities to the communities SEG serves, including the fight against hunger, support for military service members and their families, relief to those affected by extreme weather and natural disasters and championing belonging, inclusion and diversity by combating social injustice to bridge the gap of inequities faced by many individuals, families and communities. Southeastern Grocers strives to be ingrained in its communities and, through the SEG Gives Foundation, better the lives of its customers and neighbors.

About Folds of Honor

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 35,000 scholarships totaling about $160 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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