The Leading Bridal House Announces a New Chapter of Innovation, Partnership and Growth Under the Ownership of Cap Capital

BARCELONA, ES / ACCESS Newswire / July 30, 2026 / Pronovias, one of the world's leading bridal fashion houses, today announced a new chapter of growth and transformation, reaffirming its long-term commitment to independent bridal retailers and wholesale partners across the United States and Canada.

Supported by new ownership and investment from Cap Capital, a European industrial holding company specializing in the long-term development and operational transformation of high-potential companies, Pronovias is accelerating its strategic vision with significant investment in innovation, technology, product development, and initiatives designed to strengthen its wholesale network.

North America remains a strategic priority for Pronovias' future growth. The company is focused on deepening its partnerships with independent bridal retailers by providing exceptional collections, enhanced services, innovative tools, and new opportunities designed to support their businesses and help them continue delivering memorable experiences for brides.

For more than a century, Pronovias has helped shape the evolution of bridal fashion through its commitment to design excellence, craftsmanship, and innovation. Today, the company is building on this heritage by creating new opportunities for its retail partners and redefining the future of the bridal experience.

As part of this transformation, Pronovias is investing in several strategic areas:

• Product innovation and design excellence, continuing to deliver collections that reflect the evolving expectations and aspirations of today's brides.

• Technology solutions that enhance the selling experience, support stylists, and create new ways to personalize the bridal journey.

• New business initiatives and tools will be designed to help wholesale partners attract brides, increase engagement, and grow their businesses.

• Enhanced service and operational capabilities to strengthen collaboration and provide greater support throughout the retail partnership.

These investments reflect Pronovias' ambition to remain a trusted long-term partner for bridal retailers while continuing to lead the evolution of the global bridal industry.

On October 7, Pronovias will unveil "Pronovias Forward: The Future of Bridal Starts Here", a new strategic vision introducing the next chapter of the brand's evolution. The announcement will showcase new initiatives focused on innovation, technology, and enhanced experiences designed to benefit brides and strengthen partnerships across Pronovias' global network.

With more than 100 years of heritage and a renewed commitment to innovation, Pronovias continues to invest in the future of bridal fashion, combining creativity, technology, and strong partnerships to shape the next era of the industry.

About Pronovias:

Pronovias is a global leader in bridal fashion with more than a century of history. Founded in Barcelona, the company designs, produces, and distributes bridal gowns and occasion wear, combining heritage, innovation, and exceptional craftsmanship. Internationally recognized for its creativity, quality, and iconic designs, Pronovias brings together a prestigious design team and a legacy of collaborations with some of the most influential names in fashion, including Valentino, Elie Saab, and Ungaro.

A pioneer in introducing prêt-à-porter to the bridal industry, Pronovias combines design expertise, technical know-how, high-quality manufacturing, a strong brand strategy, and an extensive international distribution network, reinforcing its position as one of the world's leading bridal fashion houses.

Contact Information
Rina Porta - Communication Director
rina.porta@pronoviasgroup.com

SOURCE: Pronovias