Agency Urges Public to Rebuild Trust in Nonprofits Through Personal Engagement

MIAMI, FL / ACCESS Newswire / September 4, 2025 / Storm Miami, a fast-growing face-to-face communications and fundraising agency, is urging Americans to take action in rebuilding trust in the nonprofit sector by embracing authentic, personal conversations about giving.

With public skepticism at an all-time high, the need for trust is critical. A 2023 Edelman Trust Barometer report revealed that confidence in U.S. charitable institutions has dropped sharply, particularly among younger generations. Social media has amplified cynicism, while scandals and overhead debates have discouraged many from giving at all.

"Too often, people see fundraising as a sales tactic," said Storm Miami's founder. "But when you stand outside in the heat or the rain and talk to someone honestly, they can see you mean it. People don't trust institutions, they trust people."

Face-to-Face Fundraising: Proof in the Numbers

Despite its challenges, face-to-face fundraising remains one of the most effective ways to build lasting donor relationships. According to the Fundraising Effectiveness Project, personal engagement leads to higher donor retention and larger average gifts than digital-only campaigns. In fact, face-to-face conversion rates average between 1% and 5% - compared to just 0.1% to 1% for online ads, and less than 0.2% for TV spots.

"These conversations are more than fundraising," the founder explained. "We've had people walk away without donating but later email us to say they were inspired to volunteer or support a local cause. That matters. It's about sparking action, not just collecting signatures."

A Call to Action: What People Can Do Now

Storm Miami is encouraging people across the country to take small, meaningful steps to help rebuild trust in charity:

• Have conversations: Ask questions when approached by a nonprofit representative. Genuine dialogue helps separate real causes from misinformation.

• Do your homework: Research organizations before donating. Look for transparency in how funds are used.

• Engage locally: Volunteer, attend community events, or support small grassroots charities where impact can be seen directly.

• Share stories: When you learn about a cause or see impact firsthand, tell others. Personal stories build credibility and spread awareness.

"Rebuilding trust isn't only on nonprofits," the founder said. "It's on all of us. If we want real change, we have to talk to each other again. Human connection is still the most powerful tool we have."

About Storm Miami

Founded in Miami two years ago, Storm Miami is a purpose-driven communications and fundraising agency dedicated to bridging the gap between nonprofits and the communities that can support them. Built on a people-first model, the agency trains and develops passionate communicators who represent world-changing causes with honesty, empathy, and impact.

Media Contact:
Email: sales@stormimpacthomes.com
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SOURCE: Storm Miami Company