NEW YORK, NY / ACCESS Newswire / September 4, 2025 / Digital Tails Group and Cyberfox Agency have teamed up with The Strap Tailor Ltd., a UK-based premium watch strap brand, to introduce a web-based 3D configurator that is set to transform the luxury accessories shopping experience.
The platform enables customers to design their own handcrafted watch straps in real time - choosing from leather types, stitching colors, edge finishes, buckle styles, padding, and perforation options - all displayed in a high-fidelity 3D interface. Fully integrated with Shopify for e-commerce and Klaviyo for customer relationship management, the tool offers live pricing, inventory synchronization, and personalized marketing follow-ups.
Once a customer finalizes a design, the platform generates a dynamic PDF order summary complete with a shareable configuration link, encouraging social sharing and organic word-of-mouth promotion.
Built for Scale and Engagement
Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor's existing online store. The solution is designed for long-term scalability, with future upgrades including:
Exclusive branded watch collections to expand product offerings
Augmented reality (AR) try-on to boost conversion rates
Social commerce integrations to increase organic reach
By combining cutting-edge visualization with a frictionless purchasing journey, the platform positions The Strap Tailor to compete strongly in the $50B+ global luxury watch and accessories market.
Voices from the Collaboration
David Richards, Founder of The Strap Tailor: "Our customers told us they wanted a more personal and interactive way to explore our products. This platform delivers exactly that, making it easier than ever to experience our craftsmanship while giving us a unique edge in a competitive market."
Aleksei Shestakov, Chairman of the Board & CMO, Digital Tails Group: "We built this tool from day one with scalability in mind. By integrating directly into Shopify and using Verge3D, we've created a lightweight, high-impact solution that meets performance needs without overextending resources."
https://digital-tails.group/the-strap-tailor-case-study
About The Strap Tailor
The Strap Tailor is a UK-based brand specializing in handcrafted, made-to-order watch straps. Known for exceptional craftsmanship and premium materials, the company serves watch enthusiasts worldwide.
About Digital Tails Group
Digital Tails Group develops software using 3D technology, extended reality (XR), and artificial intelligence (AI). Operating in the USA, Europe, and Southeast Asia, DTG is part of The Bowmo Group of Companies.
About Cyberfox Agency
Cyberfox Agency is a European leader in 3D visualization, serving clients across the United States and Europe with high-quality visual content.
About Bowmo, Inc.
Bowmo Inc. (OTC: BOMO) is a New York City-based AI software company delivering solutions for multiple industries, including recruitment, retail, cybersecurity, and real estate.
Media Contact
Aleksei Shestakov
avs@digital-tails.group
+12016063622
https://digital-tails.group/the-strap-tailor-case-study
1700 Park Ave 818
Weehawken, NJ 07086
United States
SOURCE: The Strap Tailor Ltd.
View the original press release on ACCESS Newswire
