Executive Brings More than 25+ Years of Experience to Financial Institution

MEMPHIS, TN / ACCESS Newswire / September 3, 2025 / Orion Financial is pleased to welcome Thomas E. Holmes Jr., who joined the organization in July as Senior Vice President of Marketing. With over two decades of experience in marketing, branding, and strategic communications, Holmes will lead Orion Financial's brand strategy, corporate communications, and marketing initiatives during a transformative period of growth and innovation.

"Thomas brings an exceptional blend of creative vision, strategic leadership, and deep industry expertise," said Ashley McDurmon, President and CEO of Orion Financial. "His track record of driving measurable results, building brands, and fostering authentic connections will be instrumental in propelling Orion Financial forward and deepening our impact in the communities we serve."

Prior to joining Orion Financial, Holmes served as Senior Vice President and Chief Marketing & Communications Officer at Evolve Bank & Trust. His career spans more than two decades across financial services, media, and community-based organizations, with a focus on brand elevation, culture-building, and customer engagement. Holmes is also an Emmy-nominated broadcast television veteran, passionate nonprofit leader, and proud Downtown Memphis resident.

"I'm honored to join Orion Financial and contribute to a brand rooted in innovation, financial education, and community," said Holmes. "This organization has an incredible story to tell-and I'm excited to help bring that story to life in ways that resonate with both our customers and the neighborhoods we serve."

Holmes earned a Bachelor of Science in Communications from Syracuse University. Beyond the office, he is an active community leader, serving on the Board of Directors for the Orpheum Theatre Group and the West Tennessee Board of Directors for Youth Villages.

Holmes will oversee Orion Financial's marketing team and drive strategy across brand development, campaign execution, digital engagement, and communications.

Contact Information

Thomas Holmes Jr
Senior Vice President of Marketing
media@orionfcu.com
901-385-5200

SOURCE: Orion Financial