TORONTO, ON / ACCESSWIRE / September 25, 2024 / Peekage, a top-tier consumer insights company, is proud to unveil its latest platform, an elevated suite designed to provide accessible, democratized product testing. Co-founded by Milad Zabihi and Sina Roshan, Peekage platform is an AI-driven, cost-effective, and automated solution that empowers brands to elevate strategic decision-making.
Peekage is a platform that helps CPG brands gather consumer insights and test their products. Brands can easily ask questions about their products, customers, or market trends and receive useful recommendations and insights in just a few days. Peekage's AI turns these business questions into tailored consumer studies, tests products with specific audiences, and quickly provides valuable insights. These insights help improve all aspects of a product, from its design and formula to packaging, pricing, and messaging, throughout the product's development process.
"Our platform integrates recruitment, fulfillment, research and design, data collection, and analysis into a single SaaS solution," says Zabihi. "This streamlined approach makes it more affordable, easier to use, and significantly faster. Our AI-powered analytics engine delivers actionable recommendations at unmatched speed, transforming traditional market research into a continuous, iterative process. This allows brands to stay ahead of market trends and respond swiftly to changing dynamics."
Affordable and Agile Solutions
Peekage offers flexible, subscription-based packages that allow brands to conduct multiple tests throughout the product life cycle. For example, a snack brand can test new concepts or formulas with real buyers, making iterative adjustments based on immediate feedback. This approach drastically reduces costs and increases the agility of product development.
"With our panel of over 5 million natural shoppers, Peekage's consumer insights empowers brands to make quick, informed decisions, significantly boosting product success," explains Roshan. "Peekage Insight AI converts business questions into expertly designed studies, automating the entire process to eliminate the need for prior research knowledge, making it faster and more effective."
Effortless Product Testing Processes
Peekage's platform simplifies the entire product testing journey, starting with the easy design of studies. Brands begin by defining their research objectives, and Peekage's platform then creates expert-designed studies tailored to these needs. The recruitment phase taps into Peekage's extensive panel of over 5 million natural shoppers, ensuring that the right participants are matched with each study for accurate and relevant insights.
Once participants are selected, Peekage handles the fulfillment process by delivering product samples directly to them. This ensures that testing is prompt and the results are reliable. Feedback is collected efficiently through Peekage's digital platform, guaranteeing high-quality data that reflects genuine consumer experiences. Finally, Peekage's AI-powered engine analyzes this data and provides actionable insights that brands can immediately apply to refine their products and strategies.
Proven Market Impact
Peekage has already made significant strides in the market, with hundreds of brands benefiting from its platform. By offering consumer insights that directly shape product strategies, Peekage has helped brands rank ideas, prototype concepts, develop products, improve positioning, packaging, and increase sales conversions. Whether it's fine-tuning formulations or optimizing packaging, Peekage consistently empowers brands to make informed, data-driven decisions that resonate with their target audiences.
Vision for the Future
Peekage's mission is to be the insight brain of CPG and consumer brands which will lower the failure rate of new products by delivering timely, actionable insights from the earliest stages of development. "By democratizing access to consumer insights, Peekage enables all internal stakeholders, including research and insights teams to make smarter decisions on innovation and renovation-ultimately increasing their chance of success, reducing marketing waste and enhancing overall market performance," asserts Zabihi.
About Peekage
Peekage is a leading consumer insight company that has developed a game-changing platform dedicated to transforming product testing for brands of all sizes. With a mission to make consumer insights accessible and affordable, Peekage leverages advanced technology to streamline the testing process and deliver valuable feedback quickly and efficiently. For more information, visit Peekage.
Consumer Insight Company
Contact Information
Company: Peekage
Contact: Milad Zabihi
Address: Toronto, Canada
Email: milad@peekage.com
Website: https://peekage.com
SOURCE: Peekage
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