Miami, FL - March 27, 2026 - Lux MedSpa Brickell, a leading luxury wellness spa in Miami, is setting a new standard for spa experiences by combining personalized care, advanced treatments, and innovative technology. Founded by Alan Araujo, the spa is known for delivering consistent, high-quality service that focuses on real results and complete relaxation.
Located on the ninth floor of the SLS LUX Hotel in Miami’s Brickell district, Lux MedSpa Brickell offers a calm and quiet space above the busy city. The spa was designed to help guests slow down, reset, and leave feeling fully restored—not just relaxed for a short time.
A Different Kind of Spa Experience
Many spa visits can feel rushed or generic. Lux MedSpa Brickell was created to be different. Every visit begins with a personal consultation so treatments can be tailored to each guest’s needs.
Services include advanced clinical facials, therapeutic massages, lymphatic drainage, body contouring, and couples spa experiences. Each treatment is carefully planned to deliver lasting results, not just a temporary effect.
Built on Trust and Consistency
Lux MedSpa Brickell has earned over 2,150 five-star reviews on Google and maintains a perfect 5.0 rating. The spa was also awarded Gold in the 2025 Miami Herald Miami-Dade Favorites for Best Day Spa, Best Med Spa, and Best Hotel Spa, along with Silver for Best Massage in Miami.
These results reflect the spa’s focus on consistency, attention to detail, and guest trust. Every part of the experience—from lighting to service flow—is designed to create a peaceful and effective environment.
The Leadership Behind the Brand
Founder and CEO Alan Araujo brings a unique background to the wellness industry. Before launching the spa in 2019, he worked in Miami’s luxury real estate market with One Sotheby’s International Realty, contributing to major developments like One Thousand Museum by Zaha Hadid and Brickell City Centre.
His experience taught him how physical spaces can shape how people feel. He applied this idea to wellness by creating a spa that is not just beautiful, but truly restorative.
Using AI to Improve the Guest Experience
In 2025, Araujo completed the Harvard Agentic AI Intensive, where he developed the “Empire Protocol,” an AI system designed to improve customer experience and service consistency.
This system is already active at Lux MedSpa Brickell. It helps the team deliver a high level of care during every visit by supporting operations behind the scenes. The goal is not to replace human connection, but to make it stronger and more reliable.
“We believe great service should feel natural every time, not just on a good day,” said Araujo. “Technology helps us support our team so they can focus on the guest.”
Growing Through Strategic Partnerships
Lux MedSpa Brickell is now expanding its model through partnerships with real estate developers, property managers, and hospitality groups. The company is offering its systems, service standards, and wellness approach to properties that want to provide a higher level of experience for their residents and guests.
This is not a franchise model. Instead, Lux MedSpa Brickell works closely with partners to create customized wellness experiences that match the quality of their properties.
The Lux MedSpa Vision
As demand for wellness continues to grow, Lux MedSpa Brickell is focused on combining human care with smart systems to deliver better results. The company plans to expand its presence while maintaining the same level of quality that built its reputation.
Guests can visit Lux MedSpa Brickell at the SLS LUX Hotel, 805 S Miami Ave, 9th Floor, Miami, FL 33130. Monthly specials and gift cards are available for those looking to make wellness part of their routine or share the experience with others.
For updates, special offers, and more details about services, the brand also shares regular content on its Instagram, TikTok, and other official social media pages, where followers can stay informed about new treatments and announcements.
To learn more, visit www.luxmedspabrickell.com or contact the spa directly.
About Lux MedSpa Brickell
Lux MedSpa Brickell is a luxury wellness destination based in Miami, Florida, dedicated to delivering personalized, results-driven spa experiences. Founded by Alan Araujo, the company combines advanced treatment methods with a calm, elevated environment designed to support both physical and mental restoration. Each service is tailored to the individual, ensuring a consistent standard of care and attention to detail. With a strong reputation built on client trust and satisfaction, Lux MedSpa Brickell continues to serve residents and visitors seeking high-quality wellness services in the heart of Brickell, while maintaining a focus on innovation, comfort, and long-term well-being.
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Media Contact
Company Name: Lux MedSpa Brickell
Contact Person: Alan Araujo
Email: Send Email
Phone: +1(305) 988-9388
Country: United States
Website: https://www.luxmedspabrickell.com/
