HVAC Manufacturers in 2021 from Trane and Lennox to Carrier announced price increases from 4% – 10% because of jumps in pricing in steel, copper, and other raw materials.
It has been offset (and partially caused) by the increase in demand from homeowners looking to make upgrades during the COVID-19 lockdowns and a greater percentage of people working from home.
But is the industry changing at the same rate?
This is a story about 2 HVAC companies – merely 3 city blocks away from each other. One exemplifies the ‘stuck mindset’, angry about the price increases and unable to adapt and capture the increased demand, cutting expenses to make up for the lost profit while maintaining the old pricing.
Visiting these two companies recently – the second company’s approach was a stark contrast. Birthday decorations were up above one of the CSR’s desks, and the whole office staff was laughing with each other and had multiple screens to track the progress of technicians, and handle customer service more adeptly.
Instead of getting frustrated at the rise in prices from manufacturers, these winning HVAC companies have been busy raising prices, and doubling down on marketing and customer service.
One element of marketing that has driven a huge percentage of leads for these advancing HVAC companies is ‘Search Engine Optimization’ – Owner, and CEO of Hook Agency puts it this way “The best marketing is simply to be there when they are looking. SEO is harder these days that in the 2000’s or 2010’s but it’s still the biggest thing you can do to drive qualified leads online.”
One things for sure – HVAC companies that adapt and take charge to modernize their processes and marketing, will have the advantage in the 2020’s.
Company Name: Hook Agency
Contact Person: Tim Brown
Email: Send Email
Address:600 N Washington Ave Suite C203
Country: United States