Asset-Map Announces Two New Features, With Three More Upcoming, at Annual AdviceTech.LIVE Conference

Relationship Maps™ and Legal Instruments Now Live for Asset-Map Users, Broadening Holistic Capabilities for Advisors

Asset-Map Holdings Inc. (“Asset-Map”), the premier modern financial planning tool for financial professionals, today announced two new features presently available for users, as well as three soon-to-be available tools.

Relationship Maps™ will empower advisors to create a customizable mind map of household members and entities to provide a client with a multi-generational family tree and lead discussions around family planning, trust and corporate entity structure, non-traditional family situations, and more.

Additionally, Asset-Map announced the launch of Legal Instruments, allowing advisors to incorporate wills, POAs, guardianship, living wills, buy-sell agreements, and other knowledge of legal documents into the tools available on the Asset-Map platform. The new feature aims to ensure that professionals are able to intentionally inquire about the state of legal instruments, their existence, and their intent on behalf of their clients.

“These amazing new additions to the Asset-Map platform will provide our advisors with more depth to engage their clients in meaningful planning discussions,” said H. Adam Holt, CFP® and CEO of Asset-Map. “Clients want to be able to set future generations of their family up for success, and Relationship Maps will give advisors the ability to visually show them their capability to view and discuss their financial interdependencies. The addition of Legal Instruments simply addresses a glaring hole in holistic advice delivery, helps address large gaps within a client’s financial wellness journey, and ultimately, furthers our mission to make conversational financial planning the industry standard.”

The latest tools were announced at Asset-Map's fifth annual virtual advisor technology showcase event, AdviceTech.LIVE. In addition to the live features, Asset-Map also announced plans for the following tools, expected to be released in the near future:

• Side Bar In-meeting Planning: Overlays a household’s visual financial inventory (Asset-Map Report) with real-time Signals™ feedback on the preparedness to handle financial calamities, and Target-Maps™ goal-funding progress. By showing the inventory, with warnings and progress, an advisor will be able to reveal all the components of a retirement plan or education fund with one click.
• Beneficiary Map™: Shows a client’s assets, insurance, liabilities, and passive cash flows that can be critical to the insight of survivors and their advisors in the case of the demise of an interested household member. Beneficiary Map reveals the current knowledge and intent of who will receive capital and responsibility in the case of death, enhancing discussions around the Great Wealth Transfer.
• Practice Insights: Aggregates and analyzes the entirety of household data within a financial firm using Asset-Map, allowing for leadership to understand factors like average household income, retirement accounts, and life coverage of a firm’s client base, helping practice owners understand and find opportunities within their book of business.

“It is our goal to become the single-most effective, holistic financial planning tool for advisors,” Holt said. “All of these tools, both the ones presently available and those still in development, come in response to advisor feedback in an effort to further help them communicate with clients, deepen relationships, and improve their holistic advice capabilities.”

ABOUT ASSET-MAP

Founded by Certified Financial Planning Practitioner H. Adam Holt in 2013, Asset-Map is on a mission to improve the financial health of millions of people. Unlike traditional software tools, Asset-Map provides an interactive holistic view of a household’s financial picture that empowers humans to easily comprehend, discuss, and make smart financial decisions now and in the future. Asset-Map is used by financial professionals worldwide to visualize clients’ financial picture and promote better guidance conversations, having mapped over 1.8 million people and $1.5 trillion in financial instruments. To learn more about Asset-Map, visit www.asset-map.com.

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