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Alliants Secures Investment From Zendesk to Scale Digital Concierge Services Globally

Alliants, the customer experience technology specialists, has secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company. With this investment, Alliants will accelerate its delivery of high-touch personalized service through messaging and conversational CRM solutions built on Zendesk’s powerful platform, and enable the world’s most revered brands to be more customer-centric with a messaging-first approach.

“Today’s customer expects more than good service, they expect an experience. This is becoming increasingly true whether you’re a last mile delivery company or a six star eco resort,” said Tristan Gadsby, CEO & founder, Alliants. “Our shared mission with Zendesk is to put conversations at the heart of the customer experience, and help companies fulfil their goals, just like we have for Four Seasons Hotels and Resorts, Nobu Hospitality, DHL and many other global brands synonymous with delivering exceptional experiences.”

“Messaging is now the default way we communicate with our family and friends, but messaging experiences with brands are often uninspiring and can be unsatisfying,” said Adrian McDermott, chief technology officer, Zendesk. “Alliants’ commitment to delivering superior messaging solutions is closely aligned with our mission of making it easier for companies and customers to create connections. Together, Zendesk and Alliants will help our customers stay in touch, better understand and more effectively serve their customers in the way that’s most organic and convenient for them.”

Alliants’ existing Customer Experience Platform combines lightweight customer messaging with concierge capabilities, which enables contactless communication between businesses and their customers effortlessly over hundreds of different messaging channels. As a result of the investment, Alliants will more tightly integrate with Zendesk, and develop a number of value added solutions on top of Zendesk including messaging insights. Alliants is also building a consulting practice alongside Zendesk to help customers across all industries maximise the benefits from their investments in customer experience technology.

“Zendesk will help us scale and transform customer experiences in industries that have historically lagged the market in customer engagement and messaging. It also reinforces our desire to be the world’s leading customer experience company,” said Gadsby.

Four Seasons Hotels and Resorts was an early adopter of Alliants and Zendesk’s technology to transform their digital guest experience and launch their award-winning App and Chat services. Every moment of a Four Seasons stay can now be seamlessly curated in one place from start to finish using the app, from ordering an in-room meal to requesting a morning newspaper, reserving a spa treatment, booking once-in-a-lifetime adventures in the world’s most captivating locales, arranging transport or securing a hard-to-come-by dinner reservation - all while in contact with a concierge on-call.

The Four Seasons Hotels’ Chat is built on Zendesk’s Sunshine Conversations, a market leading API-based conversation platform that enables businesses to leverage today’s most popular social channels as well as a fully-customizable messaging widget and directly interact and transact with customers.

About Alliants

Alliants has helped some of the world’s most respected luxury hotel, travel and retail brands deliver exceptional customer experiences. Founded in 2009, we have built industry-changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience. Millions of users around the globe use our technology as guests of the world’s most luxurious hotels and brands.

About Zendesk

Zendesk is the customer experience software company that makes it easy for companies and customers to create connections. Our products power hundreds of thousands of brands and billions of customer conversations around the world. By focusing on simplifying complexity and increasing efficiency, Zendesk helps businesses move fast and adapt to changing customer needs and expectations. Visit


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