
Getty Images has gotten torched over the last six months - since December 2025, its stock price has dropped 23.6% to $0.92 per share. This was partly due to its softer quarterly results and might have investors contemplating their next move.
Is now the time to buy Getty Images, or should you be careful about including it in your portfolio? See what our analysts have to say in our full research report, it’s free.
Why Is Getty Images Not Exciting?
Even with the cheaper entry price, we’re sitting this one out for now. Here are three reasons why there are better opportunities than GETY, plus one stock we’d rather own.
1. Long-Term Revenue Growth Disappoints
A company’s long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last five years, Getty Images grew its sales at a tepid 3.5% compounded annual growth rate. This was below our standard for the business services sector.

2. Free Cash Flow Margin Dropping
Free cash flow isn’t a prominently featured metric in company financials and earnings releases, but we think it’s telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.
As you can see below, Getty Images’s margin dropped by 12.4 percentage points over the last five years. Continued declines could signal it is in the middle of an investment cycle. Getty Images’s free cash flow margin for the trailing 12 months was 3%.

3. New Investments Fail to Bear Fruit as ROIC Declines
ROIC, or return on invested capital, is a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
Unfortunately, Getty Images’s ROIC has decreased over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

Final Judgment
Getty Images isn’t a terrible business, but it isn’t one of our picks. After the recent drawdown, the stock trades at 6× forward EV-to-EBITDA (or $0.92 per share). Beauty is in the eye of the beholder, but our analysis shows the upside isn’t great compared to the potential downside. We’re pretty confident there are superior stocks to buy right now. We’d suggest looking at one of our top digital advertising picks.
Stocks We Would Buy Instead of Getty Images
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