It started with a sunrise, a few bodyweight exercises, and a desire to connect. Today, what Rob Harrison has built in Playa del Carmen is more than just a workout group, it’s a movement. Through his vision, energy, and entrepreneurial spirit, PDC Fitness Club is transforming the city’s identity and putting Playa on the map as Mexico’s next big fitness destination.
From High-Ticket Sales to High-Intensity Training
Rob’s background isn’t what you’d expect from the leader of one of the most exciting fitness communities in Mexico. With 12 years military service, multiple business ventures and high-level sales coaching, Rob built a name for himself as a no-nonsense, results-driven entrepreneur. His specialty? Helping remote sales teams close high-ticket deals and scale fast.
But behind the numbers and the business success was a man deeply passionate about discipline, wellness, and connection.
When Rob relocated to Playa del Carmen in 2019, he saw an opportunity: not just to build online businesses, but to create something on the ground a community that embodied everything he believed in. That community became PDC Fitness Club.
Community-First Fitness, with a Brand-Builder’s Touch
Unlike many pop-up fitness sessions along the beach, Rob approached PDC Fitness Club like an entrepreneur would approach a start-up. There was a vision, a name, a logo, a vibe and most importantly, a culture.
Every morning, locals, digital nomads, and travellers meet at dawn for high-energy HIIT sessions, group runs, and social bonding. What keeps them coming back isn’t just the workouts, it’s the accountability, the positivity, and the tribe vibe Rob has carefully cultivated.
What’s especially unique is Rob’s approach. He applies his business background to build this community like a brand:
- Consistent programming that people can rely on
- Clear visual identity and branding
- Organic social media growth through community tagging and storytelling
- A focus on leadership, not just fitness, helping people become more disciplined, focused, and connected
Why Playa del Carmen? Why Now?
Playa del Carmen has always been known for its beaches and nightlife, but now, it’s rapidly gaining a reputation as a wellness and fitness hotspot. Rob saw the shift early.
“There were a lot of people here looking for structure, not just a place to party or lay on the beach,” he said in a recent chat. “They wanted connection, accountability, and something to belong to. That’s what we built.”
And it’s working. Each week, the group grows. People return. Friends are made. Workouts turn into business collaborations. The ripple effect is real.
A New Vision for Playa: The Fitness Capital of Mexico
What Rob is doing with PDC Fitness Club goes beyond squats and burpees. He’s part of a broader movement to redefine Playa del Carmen as a global fitness destination, a place where people come not just to relax, but to level up.
With new plans on the horizon including apparel drops, community events, and expanded class offerings. Rob is carving out a vision for Playa that blends entrepreneurship, lifestyle, and purpose.
From fitness tourists to expats and locals seeking balance, Rob’s influence is pulling people into a healthier rhythm and creating a culture that’s inspiring other coaches and communities to do the same.
About Rob Harrison
Rob is a former British military serviceman, high-ticket sales coach, and founder of PDC Fitness Club in Playa del Carmen. Known for his direct style, relentless discipline, and magnetic leadership, Rob blends his business acumen with a passion for fitness and mindset to build impactful communities around the world, both online and off.
Media Contact
Company Name: Magnifyde PR
Contact Person: Rob Harrison
Email: Send Email
Country: United States
Website: https://magnifydepr.com
