RAB ZERO delivers full-flavor American beer energy without the alcohol, with $1 per case supporting U.S. service members and their families through new USO partnership

For the first time, Real American Beer (RAB), one of the fastest-growing light beers in America and the official beer of Real American Freestyle, today announced multi-platinum country artist Brantley Gilbert has become an investor and equity partner of RAB and will launch Real American Beer ZERO, the company’s first-non alcoholic beer. RAB ZERO delivers full-flavor American beer just without the alcohol.

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The launch is anchored by a new national partnership with the USO, reinforcing RAB’s commitment to American pride and community. Through the program, RAB will donate $1 per case sold of RAB ZERO to the USO and ongoing donations tied directly to sales, supporting active-duty service members and their families.

It’s not a wellness reward, it’s non-alcoholic beer that still shows up. Nothing watered down. Nothing toned back. Positioned as non-alcoholic beer with real beer energy, RAB ZERO is made for nights you’re pacing, mornings that start early, and days when you’re training or simply choosing to stay locked in. RAB ZERO follows the same refreshed visual brand identity of RAB LIGHT and leans in to the new positioning anchored in “200% AMERICAN” and “HITS DIFFERENT.”

The launch is anchored by a new national partnership with the USO, reinforcing RAB’s commitment to American pride and community. Through the program, RAB will donate $1 per case sold of RAB ZERO to the USO and ongoing donations tied directly to sales, supporting active-duty service members and their families. The partnership underscores the shared values at the heart of the Real American community - service, loyalty, and pride, extending the brand’s impact into support for those who serve.

With seven No. 1 hits and over 8.3 billion career streams, Gilbert has always connected with his fans through the beer-drinking moments they share: time with friends and family, backyard cookouts, hunting, fishing and relaxing after a long day’s work. A longtime fan turned friend of Hulk Hogan, Gilbert was introduced to the Real American movement after writing the theme song for RAF. He later walked out alongside global MMA champion Colby Covington at RAF 05, aligning himself with a growing community that blends wrestling, music, and unapologetic American culture.

Fourteen years sober, Gilbert approached the opportunity with intention. He wasn’t interested in lending his name to a non-alcoholic product that felt like a compromise. He wanted something that reflected how he actually lives - full participation, real connection, and no sacrifice in flavor or experience. That alignment made RAB ZERO a natural fit. Now, as a significant equity partner, he’s helping shape how those moments evolve with a better option for drinkers who choose not to drink alcohol either full-time or part-time.

At its core, RAB ZERO is made for people like Brantley - those who don’t want to sit on the sidelines just because they’re not drinking alcohol. Whether it’s a day outdoors, a night with friends, or standing in the crowd at a country show, these are moments meant to be shared. RAB delivers that same sense of Americana and belonging, now across both LIGHT and ZERO beer - both brewed to be full-flavor beers.

“This is for people who want to show up, be part of the moment, and enjoy the same experiences with friends and family while staying true to their lifestyle,” said Gilbert. “Real American Beer ZERO allows everyone to be included, while keeping the taste and culture people love about beer."

Gilbert joins with hands-on involvement across the business. In the coming weeks, the partnership will roll out across retail, digital, and live environments, with in-store displays launching alongside social content, billboards, and other high-impact promotional efforts. Gilbert will also play a central creative and promotional role, integrating the brand across social platforms, tour moments, and fan-focused activations nationwide.

“Bringing Brantley into Real American Beer is a defining moment for our brand,” said Terri Francis, CEO of Real American Beer. “He’s not an endorser, he’s been deeply involved in shaping Real American Beer ZERO from the ground up, and his perspective has helped guide how we think about culture, quality, and the positioning of ZERO. This launch represents a new chapter for Real American Beer as we expand our portfolio and bring more people into the moments that connect us.”

This follows RAB’s recent partnership announcement with Colby Covington, who entered a long-term partnership with the company given its alignment to his values around independence, work ethic, and investing in wrestlers and the wrestling community. Covington is one of the most recognizable figures in combat sports known for championship-level performance, relentless pace, and a persona that commands attention. His addition represents the next step in RAB’s momentum-driven expansion and reinforces the brand’s position as “The Official Beer of Wrestling.”

RAB ZERO is 29 calories and 3.9g carbs non-alcoholic (<0.5% ABV) beer served in a 16oz can. Available in singles, 4pk or 6pk. It will be available nationwide including on tour with Brantley Gilbert, through direct-to-consumer channels such as TheRealAmerican.com and select retailer partners. TikTok and Amazon channels are expected to open within the next month.

RAB LIGHT is 99 calories, 3.9g of carbs, and 4.2% ABV. The lineup includes 12oz packaged, along with 16oz packaged, and draft. This reflects RAB’s recent refreshed visual brand identity and new positioning anchored in “200% AMERICAN” and “HITS DIFFERENT,” as well as new brewing partners focused on quality, consistency, and flavor. The new system is engineered to enhance visibility in high-traffic retail environments, ensuring the brand is prepared to stand out as distribution widens.

About Real American Beer
Real American Beer (RAB) is full-flavor beer made for all the moments we still share. Brewed in the USA, it comes in two ways to drink it: RAB LIGHT and RAB ZERO. Always 200% AMERICAN. Find RAB near you here and join in on Instagram, Facebook and X.

About Brantley Gilbert
As one of the godfathers of country’s modern rock-and-rap edge, multi-Platinum trailblazer Brantley Gilbert is an era-defining artist forever bonded to his fans. Gilbert’s been mining the timeless values of hard-working dedication, high-octane thrills and humble faith since his 2009 debut, A Modern Day Prodigal Son, creating a chart-topping grit-and-grace fusion which helped set the stage for today’s genre-blending format. Marking a pivotal new chapter in his career, Gilbert recently signed with BBR Music Group/BMG Nashville and is currently carving out his next album, a project that leans into the core sound that first defined him as an innovator. With his dedicated BG Nation behind him, the fiery performer-songwriter has racked up more than 8.3 BILLION career streams, boasting back-to-back Platinum albums and seven No. 1 hits including the RIAA 7x Platinum “Bottoms Up;” 2x Platinum “Country Must Be Country Wide;” 2x Platinum “You Don’t Know Her Like I Do;” 2x Platinum “One Hell of An Amen;” and the Platinum-certified “What Happens In A Small Town” with Lindsay Ell. His world-class pen helped create a watershed hit with Jason Aldean’s 4x Platinum country-rap game changer, “Dirt Road Anthem.” Possessing a can’t-fake-it quality of fierce independence, the ACM, CMA and AMA award winner has toured alongside everyone from Willie Nelson and Toby Keith to Kenny Chesney, Nickelback and more. With his latest album Tattoos available now, Gilbert is on his headlining Tattoos Tour with stops across North America through February 2026 ahead of festival performances this summer, with additional tour dates to be announced.
BRANTLEYGILBERT.COM | INSTAGRAM | TIKTOK | YOUTUBE | FACEBOOK | X

About the USO
The USO is the leading nonprofit dedicated to strengthening the well-being of the people serving in America's military and their families. Since 1941, the USO has been by the side of service members throughout their military service. Impactful support is provided through our 250+ locations around the world, a robust care package delivery program, entertainment, military spouse and youth programming, and much more, all made possible by donors, corporate partners, volunteers and staff. To learn more and support our critical mission around the globe, please visit USO.org or follow us on Facebook, Twitter/X, Instagram and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260226212570/en/

“Bringing Brantley into Real American Beer is a defining moment for our brand,” said Terri Francis, CEO of Real American Beer. “He’s not an endorser, he’s been deeply involved in shaping Real American Beer ZERO from the ground up."