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Annapolis and Fort Lauderdale exhibits will showcase products and promote the Sunrise Paddleboards try-before-you-buy experience
DAVIE, Florida — September 30 2026 — Brownie’s Marine Group, Inc. (BWMG) today provided a business update on increased digital advertising, fall show participation and the development of Sunrise Paddleboards as a Live Blue Activity Center under the slogan “Paddle, Foil, Dive.”
“Our focus is on building a business that connects the products we manufacture and distribute with opportunities for customers to experience them,” said Robert Carmichael, Chief Executive Officer. “The fall shows and the development of Sunrise Paddleboards give us more ways to introduce people to our brands, support our dealers and learn directly from customers.”
The Company has increased digital advertising to support product sales and customer awareness. These efforts complement its fall show participation and the development of Sunrise Paddleboards as a Live Blue Activity Center, connecting online product discovery with opportunities for customers to experience products firsthand.
Fall shows expand customer and dealer outreach
BMG recently participated in Hershey America’s Largest RV Show in Pennsylvania, held September 16–20, and the Newport International Boat Show in Newport, Rhode Island, held September 17–20. Participation supports the Company’s efforts to reach boaters, outdoor travelers and consumers seeking new ways to enjoy the water.
At the Annapolis Sailboat Show in October, BLU3, Brownie’s Third Lung and LW Americas will be displayed at booths D65, D66 and D67. BLU3, the U.S. distributor for JayKay, will also showcase the JayKay e-Fin 2.0 at the show for the first time.
At the Fort Lauderdale International Boat Show, October 28–November 1, booth 156 will feature JayKay and SeaNXT products distributed by BLU3, Awake electric jet surfboards offered by BLU3 as a dealer, and Lift eFoils offered through Live Blue’s Sunrise Paddleboards dealership. The booth will promote the Company’s new Sunrise Paddleboards location as a place to try products before buying.
BMG then plans to participate in DEMA Show in New Orleans, November 3–6, at the Ernest N. Morial Convention Center, extending its outreach to diving, travel and watersports professionals.
Sunrise Paddleboards develops its Live Blue Activity Center
The transformation of Sunrise Paddleboards into a Live Blue Activity Center has begun under the slogan “Paddle, Foil, Dive.” Inventory and demonstration equipment have arrived, including Flying Fish handcrafted carbon paddleboards, Awake electric jet surfboards and Lift eFoils.
The Sunrise Paddleboards location in Fort Lauderdale is intended to connect BMG’s manufacturing and distribution businesses with direct customer engagement, giving visitors a place to try products before buying and discover paddling, powered surfing, eFoiling and tankless diving.
“Paddle, Foil, Dive describes the experience we want to create at Sunrise,” Carmichael said. “Flying Fish handcrafted carbon boards, Awake jet surfboards and Lift eFoils bring exciting choices to the location. Alongside BLU3 tankless diving, they support our vision of a Live Blue Activity Center where people can discover a new activity and keep developing their skills.”
Brownie’s Marine Group, Inc. (BWMG) develops, manufactures and distributes diving, breathing-air and water-safety products. Its businesses include Brownie’s Third Lung, BLU3, Submersible Systems, LW Americas and Live Blue. Through Live Blue and Sunrise Paddleboards, the Company is developing opportunities for customers to experience paddling, diving and powered watersports.
This release contains forward-looking statements regarding advertising initiatives, show participation, customer and dealer development, and Live Blue activities. Actual results may differ materially because of demand, costs, liquidity needs, execution risks and other factors described in the Company’s SEC filings. Plans and expectations do not assure future results. These statements speak only as of the release date. The Company undertakes no obligation to update them except as required by law.
Company contact: Brownie’s Marine Group, Inc. | (954) 462-5570
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