Cali Models marks two years in Baja California Sur, highlighting its model roster, collaborations with brands and fashion events, and Cali Models Academy, which combines talent representation with modeling education in Los Cabos.
LOS CABOS, MX — October 1, 2026 — Founded by three professionals in Los Cabos, the agency reflects on its work with brands, fashion events and emerging talent as it enters its third year.
Cali Models is marking two years since its founding on August 13, 2024. Led by co-founders Luis Humberto Arechiga, Jennifer González and Tomás Esquer, the Los Cabos based modeling agency says it has built the largest model roster in Baja California Sur while developing opportunities for talent across commercial productions, fashion events and training.
The three founders came together through their work with the Miss Baja California Sur organization. Drawing on more than a decade of experience in beauty and modeling in Los Cabos, they established Cali Models to connect local talent with professional opportunities and give emerging models a place to develop their skills.
The agency’s name expresses the values it aims to cultivate in its talent: Carácter, Autenticidad, Liderazgo e Integridad: character, authenticity, leadership and integrity. It also pays tribute to Califia and the place where its founders and the project took shape.
Over its first two years, Cali Models has provided talent for work involving brands including Porsche, Four Seasons, Lincoln, John Deere, Hacienda Encantada and Toyota. Its collaborations have also included CaboStyle, Cloe and MAC Cosmetics. These projects have helped the agency build a roster serving clients in Los Cabos, with a developing presence in La Paz, Baja California Sur.
Cali Models has also taken part in the region’s fashion and beauty events. Its work includes organizing the Miss Baja California Sur Fashion Show and Miss BCS Top Model, as well as runway presentations for Pitahaya Boutique, Yolanda Guillén and the IMAC fashion institute. The agency has participated in the organization of Los Cabos Fashion Week and was an official sponsor of its second edition.
“Cali Models began with the conviction that talent in Baja California Sur deserves access to opportunities and thoughtful professional development,” said Luis Humberto Arechiga, co-founder of Cali Models. “These first two years have been about building relationships with talent, brands and the creative community. Our next step is to keep strengthening both the opportunities we create and the preparation we offer.”
As it enters its third year, the agency is continuing to develop Cali Models Academy, its training initiative for emerging talent. More information about the agency and its work is available at Cali Models.
About Cali Models
Cali Models is a modeling agency based in Los Cabos, Baja California Sur, Mexico. Founded in 2024 by Luis Humberto Arechiga, Jennifer González and Tomás Esquer, it connects talent with commercial productions, brand experiences and fashion events, while developing training opportunities through Cali Models Academy.
Media contact
calimodelsmx.com
info@calimodelsmx.com
Media Contact:
Name: Luis Humberto Arechiga
Company: Cali Models
Email: info@calimodelsmx.com
Phone: +526243152009
Address: Los Cabos, 23400
Website: https://calimodelsmx.com
