On the morning of January 17, 2026, Dien May Cho Lon (Electronics & Furniture Supermarket System) was honored to welcome a delegation of senior leaders from the global Haier Group during their first international business trip of the year to Vietnam. This meeting proves that Dien May Cho Lon is a vital strategic partner for Haier Global.

(PRUnderground) January 26th, 2026

Haier – A Premium Partner Leading in Technology  

Haier Group is currently one of the world’s leading manufacturers of electronics and home appliances, with diverse brand ecosystem such as Haier, Aqua, GE Appliances, and more. As a global appliance leader, Haier Group maintains the world’s top market share through a premier brand ecosystem including Haier, Aqua, and GE Appliances.

In Vietnam, Dien May Cho Lon is a long-term partner of Haier. A wide range of AQUA products such as refrigerators, air conditioners, washing machines and more are widely distributed throughout the entire supermarket system. Products from Haier have consistently ranked among the best-selling items at Dien May Cho Lon for many years.

Vietnam as a Key Market in Haier’s Global Strategy
Vietnam is currently one of Haier’s key strategic markets and receives special attention from the Group. By engaging directly with Dien May Cho Lon, Haier aims to better understand consumer needs and retail dynamics, enabling the company to further tailor its smart home, AI-driven, and environmentally friendly solutions to regional demand.

A Promising Future Between Haier Group and Dien May Cho Lon

Haier Group leadership praised Dien May Cho Lon’s robust growth and market authority, citing the retailer’s operational excellence and consumer insights as key to their strategic success. Echoing this, Dien May Cho Lon reaffirmed Haier’s dominant position within its network, pledging to bring advanced technology to Vietnamese consumers through competitive pricing and premium service.

This visit reaffirms the sustainable partnership between Haier and Dien May Cho Lon. By combining leading-edge technology with professional services, both parties share the goal of delivering a more convenient and modern lifestyle for Vietnamese customers.

About Cao Phong Co., Ltd.

Founded in 2001, Cao Phong Co., Ltd. is the owner and operator of the Dien May Cho Lon (Electronics & Furniture Supermarket System). Over more than two decades of development, the company has built a nationwide retail network comprising 97 large-scale shopping centers across Vietnam, serving millions of consumers with a diverse product portfolio.

• Website: dienmaycholon.com
• Hotline: 19002626
• Email: info@dienmaycholon.com.vn

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Original Press Release.