-- Traversing a Ten-Thousand-Li Odyssey to Connect the World with Oriental Luxury
The highly anticipated HONGQI "Southeast Asia Silk Road Journey" recently drew to a successful close. Over the 35-day expedition, the HONGQI convoy set off from the foot of Badaling Great Wall in Beijing, passed through the ancient capital Xi'an, Chengdu and Yunnan Province, and exited China via Mohan Port. Heading south, the convoy traveled across Laos, Thailand, Malaysia, Singapore and Indonesia, before finally reaching Hong Kong, China. The total mileage exceeded 10,000 kilometers. This cross-border journey was not only a rigorous trial of China's high-end manufacturing craftsmanship, but also a goodwill tour that boosted cross-border cultural exchanges. In partnership with global factual content leader Discovery, the expedition will be showcased via a short form content series across Discovery linear and digital platforms in Southeast Asia and China.
The unique tropical climate and complex terrain of Southeast Asia posed severe challenges to vehicle performance. Throughout the 35-day journey, the convoy of HONGQI E-HS9 models operated continuously under harsh conditions, including high temperatures, high humidity and rugged mountain roads. This outstanding performance fully demonstrates the top-tier technical strength and outstanding reliability of the brand’s flagship luxury model. Fitted with a high-voltage large-capacity battery pack and an intelligent thermal management system, the E-HS9 maintained efficient cell temperature control and steady charge-discharge performance even in extreme environments, delivering long driving range and consistent, stable power output. Its electronic air suspension and multi-mode all-wheel drive deliver millisecond-level coordinated response. The system enables precise chassis damping adjustment to smooth out road imperfections while maintaining excellent ride comfort.Meanwhile, the advanced driver-assistance system and smart cabin delivered strong environmental perception and active safety performance amid varied traffic conditions across the countries on the route. These solid engineering capabilities fully reflect HONGQI’s profound expertise in new energy and intelligent mobility.
This "Southeast Asia Silk Road Journey" embodies HONGQI’s sincere commitment to the Southeast Asian market. HONGQI has secured a string of solid milestones in regional expansion. Singapore hosted the world premiere of the right-hand drive E-HS9, making it the first market globally to launch the model officially. A brand-new flagship showroom opened its doors in May. In Thailand, the official launch of the E-HS9 took place. HONGQI entered a strategic partnership with Metro Group, a conglomerate with more than 70 years of industry heritage, to further expand its local presence. At the 2026 International Motor & Supply Chain Expo (Hong Kong), the E-HS9 made its official debut in Hong Kong. The fleet vehicles from the Southeast Asia Silk Road Journey were put on full display. The content series also had its world premiere at the expo.
HONGQI’s design language masterfully blends Oriental aesthetics with modern technological features. As the convoy traveled across each country, its signature straight-waterfall grille and full-length flag emblem — inspired by the imagery of "waterfalls tumbling down lofty mountains and an unshakable pillar of strength" — drew wide attention from local residents, media outlets and automotive enthusiasts.
Its sleek body lines and premium cabin crafted with eco-friendly materials let consumers across Southeast Asia truly experience the distinctive appeal of Chinese luxury vehicles. Through on-the-road interactive activities, the HONGQI team exchanged ideas on green innovation. Rooted in rich cultural heritage and genuine passion, the brand also closed the gap with overseas customers, building a friendship bridge that transcends language and national boundaries. The journey has introduced the concept of "Oriental Luxury" into global automotive culture, presented in a way that international audiences can easily understand and embrace. This marks a strategic shift from simple product export to meaningful cultural integration.
The successful conclusion of HONGQI's "Southeast Asia Silk Road Journey" marks a key milestone in the brand’s global expansion strategy. This epic cross-continental journey stands as both an endpoint and a new starting point. Amid profound shifts across the global automotive industry, HONGQI is stepping onto the world stage with greater openness and confidence, committed to delivering premium mobility experiences that surpass expectations of consumers around the globe.
Contact Info:
Name: Weiwei Zhang
Email: Send Email
Organization: Hongqi Auto
Website: https://www.hongqi-auto.com/
Release ID: 89199309
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