New firm helps medical practices navigate sales, mergers, reputation and patient growth amid a wave of healthcare consolidation
-- Very Bright Minds (VBM), a new healthcare communications strategy consultancy, launched today as an independent division of Sinuate Media, the 20-year-old, award-winning marketing and communications firm known for its Organic Marketing™ approach and deep roots in healthcare. VBM will focus exclusively on helping medical practices that are preparing to sell, merge, rebrand or grow their patient base navigate those transitions from a communications and reputation standpoint.
The spinoff comes as consolidation continues to reshape American healthcare. Just 42.2% of U.S. physicians remained in private practice in 2024, down from 60.1% in 2012, according to the American Medical Association, as hospitals, health systems, private equity firms and other corporate entities acquire independent practices at a growing rate. For physician-owners weighing a sale or merger, VBM prepares the practice from a communications and reputation perspective, ensuring patients, staff and referral partners experience a smooth transition. The firm's work is anchored by its In-Office Experience program, believed to be the only offering of its kind that evaluates the in-person patient experience and ties it directly back to a practice's online reputation and referral growth.
“We've watched the healthcare landscape shift dramatically, and practices today need a partner who understands both the clinical and business sides of a transition, whether that's a sale, a merger or simply repositioning for growth,” said Leah Messina, founder of Sinuate Media and Very Bright Minds. “Spinning VBM off into its own practice allows us to give healthcare clients the focused, specialized attention this moment demands, built on methods we've spent two decades refining.”
Very Bright Minds works with practices at every stage, from those exploring a sale or merger to those simply looking to strengthen their reputation or increase patient recruitment. Services include reputation strategy, patient experience audits, merger and transition communications, and targeted recruitment campaigns designed around each practice's goals.
About Very Bright Minds
Very Bright Minds is a healthcare communications strategy consultancy based in Bronxville, N.Y. A division of Sinuate Media, VBM supports medical practices preparing to sell, merge, rebrand or grow, offering reputation strategy and patient experience guidance built on its proprietary In-Office Experience program. For more information, visit https://www.verybrightminds.com.
About Sinuate Media
Since 2006, Sinuate Media has provided full-service digital marketing and communications for engaging brands nationwide, with a strong specialty in healthcare. Taking a triple-threat approach coined as Organic Marketing™, Sinuate Media blends creative, analytics and strategy. Born in Baltimore, Maryland with offices in New York and New Mexico, Sinuate Media has served clients nationally and internationally for two decades. For more information, visit https://www.sinuatemedia.com.
Contact Info:
Name: Leah Messina
Email: Send Email
Organization: Sinuate Media
Address: 119 Pondfield Rd. #174 Bronxville, NY 10708
Phone: 917-843-8164
Website: https://www.sinuatemedia.com
Release ID: 89199245
Should any errors, concerns, or inconsistencies arise from the content provided in this press release that require attention or if a press release needs to be taken down, we kindly request that you immediately contact us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for timely assistance within 8 hours – taking necessary measures to rectify identified issues or providing guidance on the removal process. We prioritize delivering accurate and reliable information.
