An acclaimed mentor to CMOs is addressing the question, “How to Be a Marketing Consultant?” in the latest in a series of resources for marketing professionals.
-- Demand Revenue has published a new article by founder Alan Gonsenhauser that takes an inside look at what it means to become a marketing consultant, starting with the practical steps involved in making the transition before getting into the realities of taking on the role independently.
More information is available at https://www.demandrevenue.com/how-to-be-a-marketing-consultant/
The guide article follows a familiar Gonsenhauser approach of giving readers the framework first, then getting into the details that tend to be overlooked. “Alan walks you through what you think you need to do to become a consultant, and then he gets into what the job actually entails once you’ve made the leap,” the spokesperson said. “That second part is why many aspiring consultants follow Gonsenhauser’s work.”
The article begins with the practical side of consulting, with Gonsenhauser outlining seven steps to approach the transition, taking readers from identifying the kind of consulting they want to do and establishing their positioning to thinking about their network, experience, and ability to find their first engagements.
For those who decide they want to follow through, Gonsenhauser moves the discussion beyond the setup and into the realities of actually making consulting work.
One of those realities begins with a question that can change how a prospective consultant thinks about the entire business, specifically, what a consultant is really selling. Gonsenhauser explains that a consultant is not simply selling marketing services; the value comes from the experience and judgment that allow a consultant to recognize problems and help a client determine what to do about them.
The article also addresses a reality that can catch new consultants off guard: stretches without work. Gonsenhauser advises using those periods for activity, from building relationships and developing expertise to creating content and pursuing new opportunities, rather than waiting for the next engagement to arrive.
Lastly, Gonsenhauser recommends that anyone considering the transition test the idea before leaving their current role by speaking with people who know their work and asking what they would hire them to do.
The insights in the article draw from Alan Gonsenhauser’s extensive experience in the marketing industry, including his work as a CMO across 11 organizations and his experience in three P&L General Manager roles. As the founder of Demand Revenue, he has mentored more than 150 CMOs working with the nation’s leading brands.
Those who want to know more may visit https://www.demandrevenue.com/
Contact Info:
Name: Alan Gonsenhauser
Email: Send Email
Organization: Demand Revenue
Address: 254 West Street , Northborough, MA 01532, United States
Phone: +1-508-523-7955
Website: https://www.demandrevenue.com/
Source: PressCable
Release ID: 89209079
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