According to T-shaped Marketing founder Prabin Yonzon, small businesses can build a solid online presence, attract their target audience, and compete effectively in their respective markets with the right SEO services and strategies in place.
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Prabin Yonzon, a top SEO consultant in Auckland who founded T-Shaped Marketing, called on small businesses in New Zealand this week to implement well-crafted SEO strategies to thrive in the cutthroat industry amid reports that small and medium-sized enterprises (SMEs) in the country face strains and look for various funding methods to remain afloat.
In a press interview with select reporters in New Zealand, Yonzon says the notion that search engine optimization (SEO) is a tool reserved only for large companies is outdated and misleading.
"Small businesses can achieve massive success with a well-crafted SEO strategy. This is the right time to implement SEO campaigns to remain resilient," says Yonzon, who underscored that even small businesses can leverage SEO to drive growth and compete with more prominent brands.
"SEO is not just for the big players," adds Yonzon. "In New Zealand, small businesses that are armed with excellent SEO strategy can capture a big share of organic traffic and compete effectively in their market. It's all about understanding the customers, attending to their needs, and optimizing the user experience."
In his discussion with the press, Yonzon discussed a solo immigration lawyer who initially had minimal online visibility. Focusing on a single visa category, Yonzon sought to create content that answered common user questions and simplified the site's user journey.
"Immigration continues to be a hot issue, especially in New Zealand, which recently updated several immigration rules concerning various migrant categories. However, many clients find it difficult to contact immigration attorneys," explains Yonzon.
However, according to Yonzon, the solo immigration lawyer saw a dramatic increase in organic traffic by over 1,600% and leads by more than 1,000% within eight months. This was after the leading SEO consultant conducted extensive research, revamped SEO service pages, and consistently produced relevant blog content. The lawyer now holds 58 featured snippets and ranks for approximately 300 relevant keywords in the top three positions and over 1,200 in the top ten.
Yonzon also shared about the success of a small, owner-operated commercial cleaning business competing against nationwide franchises. In this case, T-shaped Marketing implemented a Local SEO strategy, concentrating on rankings in the map pack and achieving top five positions for key search terms.
Organic traffic grew by over 164% in just four months, and leads increased by more than 650%. The business now ranks in the map pack for 21 keywords, including competitive terms like commercial cleaning and office cleaning. The company also now holds the top five positions for over 50 service-related keywords.
According to Yonzon, the key to success lies in understanding the specific needs of small businesses and crafting personalized SEO strategies.
"For many New Zealand SMEs, SEO can be overwhelming. However, the reality is that a focused approach can yield incredible results. It's not about outspending the competition but outsmarting them with targeted strategies," says the top SEO consultant.
Yonzon says working with an independent SEO consultant can benefit small businesses seeking a more personalized approach. These SEO experts provide tailored services that align closely with the unique needs and goals of smaller operations. Unlike larger agencies that may apply a one-size-fits-all approach, independent SEO consultants provide dedicated attention and customized strategies.
"An independent SEO consultant brings a level of flexibility and personalized service that is often more aligned with what small businesses need," Yonzon noted. "They can adapt quickly, focus on the nuances of a specific market, and offer a more hands-on approach."
Yonzon encourages small businesses to explore their options and consider the potential benefits of SEO. He stressed that small businesses can build a solid online presence, attract their target audience, and compete effectively in their respective markets with the right SEO services in place.
For more information about how an independent SEO consultant can help small businesses, visit T-shaped Marketing's website at https://tshapedmarketing.com.
About T-shaped Marketing:
T-shaped Marketing is a New Zealand-based digital marketing company that specializes in SEO, conversion rate optimization, and analytics. The company, founded by leading SEO consultant Prabin Yonzon, aims to help SMEs achieve their online marketing goals through tailored SEO services and data-driven results.
Contact Info:
Name: Prabin Yonzon
Email: Send Email
Organization: T-Shaped Marketing
Website: https://tshapedmarketing.com/
Release ID: 89140069
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