A strength-boosting shampoo and conditioner built around a bright, tropical fragrance, and the woman who inspired every note of it.

Herbal Essences is launching the new Papaya + Citrus Strength Collection in collaboration with Love Island’s Amaya, available at national retailers on June 26, 2026. The collection — a strengthening shampoo and conditioner built around a bright papaya-and-citrus scent — marks an extension of the brand's existing partnership with Amaya.

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Herbal Essences Papaya + Citrus Collection, a strength-boosting shampoo and conditioner built around a bright, tropical fragrance. Available at national retailers and drugstores June 26, 2026.

Meet the Inspiration
Some collaborations start with a mood board. This one started with the fans.

When Amaya joined forces with Herbal Essences for the "Scent Traps" campaign, the response was immediate. Comments flooded in asking for more: a papaya line, more Amaya, more of that bright, tropical energy she brought to everything she touched. The brand heard it loud and clear. This partnership deserved its own collection.

Amaya’s lively personality, her Dominican roots, and the “Amaya Papaya” nickname that followed her everywhere on Love Island made the direction obvious. The result is a scent that opens with sparkling citrus notes and settles into something warm, sweet, and bright, noticeable without being overpowering. A vacation in a bottle. From the first lather to the final rinse, the collection transforms the shower into a feel-good escape.

"I absolutely love this collection. It’s tropical, sweet, warm and a little extra – which is exactly my vibe," said Amaya. "Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It’s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense... This collab really feels like me in a bottle."

The Collection
The Papaya + Citrus Strength lineup centers on two everyday essentials, plus a limited-edition Amaya Papaya pack.

• Papaya + Citrus Strength Shampoo (13.5 oz, $6.99*): Gently cleanses while strengthening hair against damage and reviving its natural shine. Free from parabens and silicones.
• Papaya + Citrus Strength Conditioner (13.5 oz, $6.99*): Works alongside the shampoo to fortify strands and seal in a healthy-looking shine. Free from parabens and dyes.
• Limited-Edition Dual Amaya Papaya Pack ($12.99*, Walmart): Pairs the shampoo and conditioner in limited- edition packaging, each with a personal letter from Amaya Papaya. Available at Walmart and Walmart.com from June 27 through July 30, 2026, while supplies last.

All formulas are:

• Powered by jojoba seed oil and citrus peel oil
• Certified PETA cruelty-free, silicone-free, dye-free, and paraben-free
• Dermatologist-tested and pH-balanced
• Gentle enough for daily use on all hair types

The collection launches at national retailers and drugstores on June 26, 2026.

For more information, visit HerbalEssences.com and follow @herbalessences on social media.

AMAYA PAPAYA is a trademark of ITV Studios and Motion Entertainment, a WPP Media company and used under license.

About Herbal Essences
Herbal Essences offers a wide range of shampoos, conditioners, hair mists, and styling products designed for different hair types and needs. The brand’s philosophy centers on the belief that hair care should transform both your hair and your mood. Herbal Essences emphasizes natural ingredients and formulas often free from parabens, gluten, and sulfates, with iconic scents that encourage women to prioritize self-care. To learn more about Herbal Essences visit www.herbalessences.com, or follow us on Instagram: @herbalessences, TikTok: @herbalessences and Reddit: u/HerbalEssences

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Amaya
LOVE ISLAND Season 7 winner, Amaya, also known as "Amaya Papaya", is a proud Dominicana known for her captivating personality and love for life. She quickly became a fan favorite through her humor, genuine passion, and overall care for those around her. Prior to her time on the show, she worked as a Cardiac Nurse in NYC. In the villa, she became the queen of affirmations and showcased widely loved “Amaya-isms.” As someone who was authentically herself the whole season, Amaya made it clear that if you can’t accept her for who she is, then “maybe I’m not the book you should be reading.” She recently appeared in Peacock’s Love Island: Beyond The Villa Season 2.

*Pricing is at the sole discretion of the retailer.

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