Research analyzes deposits, demographics and customer behavior across financial institutions

The new executive research report from William Mills Agency provides a comprehensive, data-backed comparison of U.S. bank customers and credit union members. The report uncovers meaningful differences in how consumers interact with financial institutions and what it means for the future of deposit growth, loyalty and competitive positioning.

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Exclusive Research Report: U.S. Bank Customers vs. Credit Union Members

Among the findings, the research highlights shifting channel preferences across age groups. For example, for adults 60 and older, branch usage rises to 58.4% while mobile drops to 53.6%, underscoring how expectations for digital and in-person engagement can vary significantly across customer segments.

What: Executive Report - “U.S. Bank Customers vs. Credit Union Members”
Who: William Mills Agency; Scott Mills, president and COO
Where: Download the full report here

About William Mills Agency

William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies. For more information, please visit https://www.williammills.com/.

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