New ownership poised to propel long-term growth of #1 mochi ice cream brand in the natural channel

Bubbies Ice Cream, the #1 mochi ice cream brand in the natural channel* and the fastest growing in conventional grocery, has been acquired by Marubeni Corporation, one of the largest integrated trading and investment companies in Japan. Bubbies is now part of Marubeni America Corporation, based in New York City, and will continue its operations and manufacturing facilities out of Phoenix, AZ.

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Bubbies Ice Cream Mochi and Mini Ice Cream Cookie Sandwiches

This acquisition will serve to fuel Bubbies’ next phase of growth, now strengthened by Marubeni’s global resources and expertise spanning international supply chains and strong trade relationships. Marubeni has deep experience investing in and developing other high-quality food businesses similar to Bubbies, which will help the fast-growing frozen novelties brand reach more customers worldwide at scale.

Bubbies was founded in 1985 as a scoop shop on the island of Oahu and since then has developed an authentic portfolio of super-premium mochi ice cream products and innovative flavors. More recently in 2025, the brand expanded into a new frozen novelty category with the launch of its Mini Ice Cream Cookie Sandwiches made with the same dedication to quality and super premium ice cream. Bubbies’ products can be found in natural, grocery, club, and mass channels and select international regions.

“Marubeni is a global organization with values that align to our own. They possess the perfect mix of resources and expertise needed as we look to accelerate our growth long-term,” said Jeff Stites, Chief Executive Officer at Bubbies Ice Cream. “We’re thrilled to join their portfolio of brands and explore new opportunities to scale nationwide and internationally based on Marubeni’s impressive network of supply and trade partners.”

Lazard acted as exclusive financial advisor and Kilpatrick Townsend & Stockton LLP acted as legal advisor to Bubbies. Spayne Lindsay & Co. LLP acted as financial advisor and Mayer Brown acted as legal advisor to Marubeni Corporation.

*SPINS TOTAL NATURAL ENHANCED CHANNEL and Total Brand Dollar Sales latest 24 weeks ending 6/1/2025

About Bubbies Ice Cream

Bubbies Ice Cream is an iconic frozen novelty brand best known for its all natural Mochi Ice Cream innovations. From its humble beginnings in 1985 as a scoop shop on the island of Oahu, Bubbies never fails to chart new paths to ice cream paradise with over 20 tasty flavors of mochi ice cream and recent expansion into other unique dessert offerings with Mini Cookie Sandwiches. Starting with the highest quality real ingredients such as Madagascar vanilla, real fruit puree and no rBST dairy, Bubbies crafts its creamy, super-premium ice cream using the same secret family recipe since its founding. Find more information at bubbiesicecream.com and follow Bubbies Ice Cream via Facebook, Instagram, and TikTok.

About Marubeni Corporation

Marubeni Corporation and its consolidated subsidiaries use their broad business networks, both within Japan and overseas, to conduct importing and exporting (including third country trading), as well as domestic business, encompassing a diverse range of business activities across wide-ranging fields including lifestyle, food & agriculture business, metals & mineral resources, energy & chemicals, power & infrastructure services, finance, leasing & real estate business, aerospace & mobility, next generation business development and next generation corporate development. Additionally, the Marubeni Group offers a variety of services, makes internal and external investments, and is involved in resource development throughout all of the above industries. Please visit https://www.marubeni.com/en/ for more information.

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