CRN Recognizes Object First’s Kelly Wells, Meredith Frick, and Kasey King on the 2025 Women of the Channel List

Annual list emphasizes company’s excellence and leadership among women driving channel growth and innovation

Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced that CRN^®, a brand of The Channel Company, has recognized Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, on the prestigious Women of the Channel list for 2025.

This annual CRN list celebrates women from vendors, distributors, solution providers, and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2025 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers.

Kelly Wells has over 18 years of experience in the IT channel. At Object First, she oversees all aspects of hardware manufacturing and distribution—from product procurement and configuration to ensuring reliable fulfillment through distribution channels. Meredith Frick, who has held various marketing positions in the technology industry over the past two decades, and Kasey King, who began her channel journey at Object First nearly three years ago, have both been instrumental in the development of the company’s partner portal, the success of the Hands-On Lab program, and the management of marketing efforts across the U.S., Canada, and LATAM channels.

“Being named as part of CRN’s 2025 Women of the Channel list, alongside my colleagues Meredith and Kasey, is such a privilege,” Wells said. “At Object First, we’re committed to building stronger partner relationships through transparency, efficiency, and by providing programs that truly empower our channel ecosystem to thrive. Recognition alongside other women channel leaders is both humbling and inspiring, reaffirming our collective mission to drive innovation, elevate our partners’ success, and continue shaping a more inclusive, results-driven channel environment.”

“It’s an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. “Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success.”

About Object First

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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