On December 3, GUVET, a premium goose down jacket brand, held the “GUVET’S ELITE DOWN COMMEMORATING THE HUNGARIAN BASE PARTNERSHIP & WRCA – CERTIFIED “ in Budapest. The brand reached a strategic partnership with FBZ Hungaria Ltd and announced that it had earned five WRCA certifications. The industry leaders and international guests from the China Feather and Down Industrial Association (CFDIA), International Down and Feather Bureau (IDFB), World Record Certification Limited (WRCA) , Hungarian Poultry Product Council and prestigious media outlets around the world convened to witness the milestone event, which marked the official departure of the first stop of GUVET ‘s global goose down traceability journey. And it demonstrated the brand’s lofty goal of integrating global resources and leading the development of the industry. Kevin Wu, founder and chairman of GUVET, said that this not only marks a new stage in the high-quality goose down experience promised by GUVET to global consumers, but also serves as an important milestone for us to jointly promote the healthy development of the global goose down industry.
With its incomparable luxury warmth, goose down is the best choice for high-end down apparel, which brings consumers not only the ultimate warmth, moreover, the luxurious texture and style, highlighting the wearer’s excellent taste and extraordinary temperament. GUVET has always been obsessed with the selection of premium goose down around the world, and its elite flying goose down comes from the five well-known places of extreme cold supply of fine goose down in the world, which are Hungary, the Czech Republic, Canada, Siberia, and China.
The thousand years of deep history of raising geese and the unique climate and geographic conditions of Hungary have precipitated the origin of GUVET ‘s elite flying goose down, which also determines its excellent quality. The documentary“The Secret of Goose Down” screened at the press conference also revealed to the world the story behind a piece of real luxury goose down: beginning with the unique and superior origin and extending to the long and scientific systematic cultivation; stretching from the long breeding cycle all the way to the minimal collection once a year; spanning from the eleven professional processes and incorporating the support of many cutting-edge technologies ……. As the documentary said:“The quality of goose down tells the firmness of time, not every kind of goose down is called Elite Flying Goose Down”.
In the field of innovation in the global down industry, GUVET leads the field with 161 invention patents. It was announced at the meeting that GUVET was certified as the [ World’s Outstanding Lightweight and Warm Technology Down Jacket ] , as well as five world record certificates in Lightweight and Warmth , Antibacterial and Antistatic Thermal , Tear–Resistance and Nanomembrane Technology Wool and Goose down.This achievement highlights GUVET ‘s strength in breaking through the technological bottleneck in the industry and its firm determination in solving the pain points of consumers, and shows the strong competitiveness of Chinese high-end goose down apparel to the international market.
In addition, China Feather and Down Industrial Association and the fashion media LUXE. Co published the“Down Development Trends : A White Paper on the Quality of Premium Goose Down” ( hereinafter referred to as the “White Paper”） . The White Paper is a professional compilation and analysis of various elements related to the quality of goose down, including origin, species, processing technology and quality testing standards, and so on. And it provides a scientific basis for the orderly development of the global goose down market. These contents will give consumers an authoritative reference standard for the purchase of goose down products, and help to promote the standardized development of the industry. In other words, one of the significance of this White Paper is: from the micro level for consumers to buy their favorite and high quality commodities handed a very credible reference standard, so as to help promote the whole goose down industry on a macro scale along the standardized track of sound development.
“For World-Class Goose Down , Look to GUVET in China.” This conference enhances GUVET ‘s popularity and voice in the global goose down market, and moreover reflects the brand’s persistent pursuit of quality. GUVET has practiced the brand promise of “Guardian of both Luxury and Warmth” by insisting on the selection of high-quality goose down to create the ultimate warmth experience for consumers.
In addition, the strategic cooperation between GUVET and the famous Hungarian goose factory symbolizes the critical advancement of GUVET in the adoption of top international goose down. It can be asserted that this strategic layout of GUVET strongly promotes the synergistic development of China-Hungary goose down industry, which will bring better goose down product experience to global consumers and further highlights GUVET ‘s excellent layout and far-reaching vision in the field of internationalized high-class goose down apparel.
GUVET will also continue to uphold the persistent pursuit of excellence and innovation. It will keep ploughing deeper into the global premium clothing market. Moreover, this brand will explore more cooperation possibilities with international high-quality resources. By doing so, it aims to continue rewriting the brand’s brilliant chapter. GUVET is set to lead the peak of the high-end goose down apparel industry to new heights. Eventually, it strives to become a model for Chinese brands to shine on the international fashion stage, injecting a continuous stream of power into the internationalization process of Chinese fashion industry.
