More than 450 MSP owners closed out three days in Jersey City with a live AI build day and a night that put the MSP industry on the New York Stock Exchange trading floor.

JERSEY CITY, NJ / ACCESS Newswire / August 11, 2026 / Build IT LIVE 2026, IT By Design's eighth annual conference, closed on August 5 at the Hyatt Regency Jersey City, bringing MSP leaders together to work through what it takes to build an AI-native business.

"AI will not replace MSPs, AI-native MSPs will replace the ones that don't adapt." said Sunny Kaila, Founder and CEO of IT By Design.

Day One's mainstage featured Kam and Sunny Kaila, joined by Zack Kass, former Head of Go-To-Market at OpenAI. On the show floor, IT By Design launched Digital Bench: Agent Hub, a governed workspace connecting an MSP's PSA, RMM, and CRM behind one set of AI agents, giving MSPs a single hub to run service delivery.

Day Two carried the conference forward with breakout sessions across AI & Future, Leadership, Operations, and Growth & Sales, giving owners a working room to take those first-day announcements and turn them into next steps.

Day Three's AI Accelerator split into two tracks. Track 1, worked through a governance-as-a-service GTM strategy followed by Gross Profit fundamentals. Track 2 covered AI as an enterprise-value question, IP ownership, liability and insurance, rewriting MSAs and SOWs for AI, and finished off with a 'how to' for aligning AI stacks across acquisitions.

The conference closed with a Great Gatsby-themed night on the New York Stock Exchange trading floor, marking the first time an MSP event has closed there.

Build IT LIVE returns to Jersey City in August 2027. Register now at itbd.net/live.

About IT By Design

IT By Design is the operating partner behind managed service providers; the IT companies running the technology of small and mid-size businesses across North America. We build and run global delivery teams, 24x7 NOC and SOC operations, AI automation, and performance management systems for MSPs.

Media Contact:

Tushar Doara, Director of Marketing
Tushar.doara@itbd.net
(551) 278-0927

SOURCE: IT By Design