UNIONDALE, NY / ACCESS Newswire / January 14, 2026 / Marquis Who's Who honors Gary Tobey, former chairman of Haworth Marketing and Media, for his outstanding career in strategic marketing, brand innovation and partnership development. As a leader in the media and marketing industry for more than 30 years, he has developed brand images for many major corporations, helping to shape modern marketing strategies through creativity, collaboration and visionary leadership.

About Gary Tobey

Mr. Tobey began his career in retail, sports and entertainment marketing. He later acquired Haworth Marketing and Media in 1995. His goal was to build a company where innovation, partnership and creative problem-solving guided every decision. Under his leadership, Haworth grew into a highly respected independent media agency known for developing powerful campaigns and strategic partnerships. Mr. Tobey recently stepped down as chairman and now focuses on consulting and serving on board positions to help organizations grow through creative strategy and branding.

For three decades, Mr. Tobey represented Target Stores and led marketing work that helped shape the company's national brand identity. He later took on and supported the Walmart account and continued guiding major campaigns across retail, entertainment and consumer products. His work included branding efforts for Beats Electronics and the Academy of Motion Picture Arts and Sciences, including work connected to the Academy Awards. He also delivered executive-level marketing services to St. Jude Children's Research Hospital and Dick's Sporting Goods, where he provided C-suite support across brand development and consumer-impact initiatives.

Creating Target + Beats was part of Mr. Tobey's broader work linking Target to partnerships in entertainment and consumer electronics. By establishing key relationships with major organizations, he extended brand visibility and built successful campaigns grounded in creative media thinking. His career also includes work as an executive, consultant and strategist. He continues to advise organizations seeking new branding concepts and to help them refine their media presence, using creativity as a driver of business growth. Overall, he attributes his achievements to strong mentors, enduring partnerships and the ability to think beyond traditional marketing models.

Outside his professional life, Mr. Tobey remains actively involved in civic organizations. He has served on the board of directors of the Musical Instrument Museum in Phoenix, Arizona, for the past decade and on the Orthogen AG Board in Düsseldorf, Germany. He also supports Direct Relief and remains committed to humanitarian causes.

Making a Lasting Impact

Due to his outstanding work in his field, Mr. Tobey has earned multiple honors, including Vendor of the Year from Target for 11 consecutive years and an Emmy Award for an ad celebrating Tony Bennett's 80th birthday. He also led St. Jude's national Thanks and Giving fundraising campaign and served on the executive marketing committee.

In his personal life, Mr. Tobey lives in Montecito, California, with his wife, whom he married in 1986. They have two daughters: Jessica, a vice president at Open Influence who focuses on influencer strategy, and Samantha, who is married and raising two sons. He enjoys playing golf and traveling as hobbies.

Looking ahead, Mr. Tobey plans to continue working in either business or philanthropy. He aims to help future leaders become creative thinkers and strong partners in their organizations while remaining active and engaged in projects that make a lasting impact.

About Marquis Who's Who^®:

Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America^®, Marquis Who's Who^® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America^® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis^® publications can be viewed at the official Marquis Who's Who^® website, www.marquiswhoswho.com.

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SOURCE: Marquis Who's Who