Women's game day apparel brand launches "The Kickoff Collection," redefining fan style with comfort, quality, and versatility.
MINNEAPOLIS, MINNESOTA / ACCESS Newswire / October 30, 2025 / Fan Girl Clothing, a women's game day apparel brand born in the heart of Vikings territory, is proud to announce its officially licensed collaboration with the Minnesota Vikings. The partnership debuts The Kickoff Collection, a seven-piece lineup designed to elevate women's game day style through thoughtful design, premium fabrics, and unique details.
"This is a full-circle moment for us," said Jayme Fischer, co-founder of Fan Girl Clothing. "As a lifelong Minnesotan and Vikings fan, designing a collection that lets women embrace their fandom in style has been a dream. The Kickoff Collection is stylish, versatile, and built for everyday wear."
The Kickoff Collection showcases premium fleece crewnecks, an oversized hoodie, vintage-inspired t-shirt, and embroidered designs unique to Fan Girl, delivering elevated style, all-day comfort, and effortless versatility.
Since its founding in 2018, Fan Girl has become a go-to brand in women's game day apparel, offering modern, approachable designs for female fans who value both comfort and style. The brand holds licensing agreements with more than 16 NCAA programs across the Midwest and Big Ten-including the University of Minnesota and University of Iowa-and partnerships with the Minnesota Wild, Timberwolves, and Lynx.
As Fan Girl continues to grow, its mission remains the same: to give women a space in the world of sports with apparel that celebrates comfort, style, and community-because game day is for the girls.
The Kickoff Collection is an exclusive release, available now at fangirlclothing.com and shop.vikings.com, and in all three Minnesota Vikings Locker Room Store locations beginning October 30. This exclusive collection is expected to go fast, so fans are encouraged to shop early while styles are still available.
About Fan Girl Clothing
Founded in 2018 by Jayme Fischer and Callie Inman, Fan Girl Clothing is a women-owned apparel brand redefining what game day looks and feels like for female fans. Rooted in comfort, quality, and understated design, Fan Girl creates elevated, everyday styles that blend team spirit with effortless style. With collegiate and professional licensing partnerships across the Midwest, Fan Girl continues to expand its mission of giving women a space in sports - because game day is for the girls.
Fan Girl Clothing
7125 Ohms Lane
Minneapolis, MN 55439
hello@fangirlclothing.com
Instagram: @fangirlclothing
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SOURCE: Fan Girl Clothing
View the original press release on ACCESS Newswire
