SAN MATEO, CA / ACCESS Newswire / January 24, 2025 / As artificial intelligence continues to revolutionize the business landscape, Invictus Growth Partners, a private equity firm that acquires and invests in outstanding B2B technology companies, has announced a$30 million investment into StructuredWeb, the market leader in AI-driven channel sales and marketing. This strategic partnership is set to accelerate StructuredWeb's mission of redefining channel marketing and sales through cutting-edge AI innovation.
A Strategic Partnership for Growth
Invictus Growth Partners, driven by a mission to empower excellence in B2B software businesses, brings decades of expertise in scaling automation-enabled cloud software, cybersecurity, and fintech companies. Core to the firm's investment ethos is close strategic collaboration with founders and management teams to build long-term scalability and operating excellence. Invictus Growth Partners is also known for its machine-learning powered DIANE platform, through which it not only sources new investments but also provides differentiated go-to-market value to its portfolio companies to efficiently scale their sales and provide access to thousands of new enterprise customers. In alignment with the financial investment, the Invictus Co-founders and Managing Partners, John DeLoche and William Nettles, have joined StructuredWeb's Board of Directors.
"Artificial intelligence has transformed how enterprises scale their channel sales, which is often their largest go-to-market motion. StructuredWeb's ChannelAI technology is leading the way by revolutionizing how enterprises market and collaborate with their partner ecosystems, delivering unprecedented efficiency and ROI," said John DeLoche. "We look forward to working with Daniel and his team to further transform how global enterprises manage and optimize their partner ecosystems."
William Nettles echoed this sentiment, emphasizing StructuredWeb's ability to deliver unparalleled value to its customers. "StructuredWeb has the most advanced AI-driven platform to enable customers to build effective and engaging channel programs that drive ROI. I look forward to strengthening this impressive foundation and leveraging the unique and powerful expertise of the Invictus Guild to support and accelerate StructuredWeb's growth."
Transforming Channel Sales Through AI
StructuredWeb's platform is already a game-changer in the channel sales ecosystem, with its customers, mostly Fortune 100 and Fortune 500 companies, selling more than $100 billion a year through channel sales. By integrating advanced AI capabilities, the company's platform streamlines partner communications, enhances engagement, and drives profitability at scale. This investment marks a pivotal moment for StructuredWeb, positioning the company to further expand its reach and capabilities in a market where 70% of global commerce flows through channel sales. With Invictus Growth's partnership, the company is positioned to define the future of intelligent channel enablement, helping customers build stronger, more profitable partner ecosystems through advanced channel-focused AI capabilities.
Building on a Foundation of Success
StructuredWeb's impressive 50%+ compound annual growth rate (CAGR) over the past three years underscores the value of its innovative approach and strong customer retention. Through its investments and the contributions of its executive leaders on the StructuredWeb board, the Invictus Growth Partners will focus on driving forward several key initiatives, ranging from an expanded global presence, accelerated product development, and enhanced AI and analytics capabilities.
The Road Ahead
StructuredWeb's forward-thinking leadership, led by CEO Daniel Nissan and Chief Revenue Officer Steven Kellam, is committed to leveraging this investment to deepen customer relationships and drive innovation. As the company scales its operations, it remains steadfast in its mission to revolutionize channel marketing and sales. Invictus Growth Partners' support marks the beginning of a new chapter for StructuredWeb, as they partner to further redefine what's possible in channel marketing.
CONTACT:
Andrew Mitchell
media@cambridgeglobal.com
SOURCE: Cambridge Global
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