New York, NY - B2B paid media agency Osric Digital has launched a dedicated LinkedIn Ads practice focused exclusively on B2B tech companies, including SaaS, fintech, HR tech, and professional services firms running account-based marketing programs. The new service line formalizes an offering the New York–based agency has developed through client engagements over the past several years.
The practice is built around two core layers. The first is an awareness layer using thought leader ads and founder-led creative designed to build sustained familiarity with the client's ICP over months rather than convert on first exposure. The second is a targeting layer using company lists built from the client's own CRM pipeline data rather than LinkedIn's industry tags, which the agency views as too broad to reliably reach a well-defined B2B tech audience. Demand capture campaigns run alongside both layers to catch in-market buyers at the point of timing, but the primary engine of the program is the compounding effect of consistent presence among the right accounts.
"Companies treat LinkedIn like a direct response channel for the first three months, panic when the in-market audience runs out, and change everything," said Dominick DeJoy, founder of Osric Digital. "Then leaders blame the channel and cut the budget. We get ahead of this issue by planning for an awareness layer from day one that builds compounding familiarity with prospects, because that's what drives pipeline six months in. It takes upfront work with clients to build patience for this, but the access it gets us to the right buyers is worth it."
The approach has produced measurable results. In one recent engagement with a B2B creative studio, a LinkedIn ABM program generated $414,000 in pipeline at a 19x pipeline-to-spend ratio, with thought leader ads driving 59% of conversions on just 30% of total ad spend. The agency attributes the outcome to a deliberate rejection of the direct-response-first model. The campaign featured the same founder across all thought leader creative, stable messaging over the engagement, and a company list built to match the client's actual buyers rather than to hit an arbitrary audience size benchmark.
The practice is launching with capacity for a small number of new B2B tech clients per quarter. Typical engagements involve $10,000 to $100,000 in monthly LinkedIn media spend and require CRM integration for closed-loop pipeline reporting.
Osric Digital operates from New York and serves B2B technology and services companies across the United States, Canada, and the UK. The agency's other practice areas include Google Ads and Meta Ads, with a consistent focus on full-funnel paid media for companies with complex B2B sales cycles.
About Osric Digital
Osric Digital is a B2B paid media agency based in New York, specializing in Google Ads, LinkedIn Ads, and Meta Ads for B2B tech and services companies. The agency was founded by Dominick DeJoy, who previously built the inbound marketing function in-house at private equity data firm Preqin, where he managed a significant multi-channel paid media and SEO function. Osric Digital's client verticals include SaaS, fintech, HR tech, legal, cleantech, and professional services.
Media Contact
Company Name: Osric Digital
Contact Person: Dominick DeJoy
Email: Send Email
Phone: 6463891313
Address:169 Madison Ave STE 2973
City: New York
State: NY
Country: United States
Website: https://www.osricdigital.com/
