Helping small business owners connect their marketing strategy, customer type, and online presence for stronger long term success.
FORT WORTH, TX, August 06, 2026 /24-7PressRelease/ -- RDS Real Estate continues its ongoing educational video series designed to help entrepreneurs and mom and pop business owners make smarter decisions when starting and growing a business.
In the latest episode, founder Ron Sturgeon is joined once again by Rory McGuire of CHC Development to continue the discussion on websites and their role in modern business marketing.
The conversation builds on earlier episodes covering marketing, customer identification, and location strategy, emphasizing that a successful business starts with clearly understanding how customers will find you and what role your online presence plays in that process.
Sturgeon reinforces the importance of early planning, noting that many new business owners become excited about launching their business but do not fully think through how they will consistently attract customers once they open their doors.
McGuire explains that the importance of a website depends heavily on the type of business. Some businesses, such as service based trades, may only need a simple, credibility focused website that establishes trust and provides basic information. In contrast, businesses like property leasing or multi location commercial operations require a more robust website that actively generates leads and attracts search traffic.
The discussion also highlights that not all businesses rely on the internet in the same way. For example, a bakery may rely more heavily on location visibility, foot traffic, and social media engagement, while an electrical contractor or service provider may only need a simple online presence to confirm legitimacy. Meanwhile, businesses like RDS Real Estate depend heavily on their website to generate consistent inbound inquiries from people actively searching for commercial space.
Both Sturgeon and McGuire emphasize that aligning website strategy with business type is critical. A mismatch can lead to wasted effort, missed customers, or underperforming marketing, while a well aligned approach can significantly improve visibility and credibility.
Watch the full video series here: RDS Real Estate Video Series. Stay tuned for more practical insights on starting, running, and growing your business.
About RDS Real Estate
RDS Real Estate is a Fort Worth based commercial real estate firm founded by Ron Sturgeon, specializing in flexible, affordable spaces for small business owners across the Dallas Fort Worth area. With a focus on office warehouse, retail, and workspace solutions, RDS works closely with entrepreneurs to help them find the right location to start, grow, and scale their business. Known for its hands-on approach and real world experience, Ron Sturgeon and the RDS team are committed to supporting mom and pop businesses with straightforward leasing, practical guidance, and spaces designed to work as hard as they do. Need space for your business? Visit our website https://rdsrealestate.com.
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