Newport Beach, California - 17 August, 2022 - Counterfeiting continues to be a growing challenge for brands and manufacturers across a range of industry segments within the consumer products domain. Globally it’s a challenge impacting tens of billions in revenue losses, compromising safety of consumer, and eroding trust in brands. According to OECD data, 3.3% of world trade is compromised. In September 2020, Qliktag Software Inc. released a version of the Qliktag Platform with built-in support for deploying item authentication and anti-counterfeiting solutions with NXP’s NTAG 424 DNA Secure NFC Tags and HID’s Trusted Tag®
Today, Qliktag introduces Anti-Counterfeit NFC Tag Starter Kits which can be ordered online through its website. The Qliktag NFC Tag Starter Kit contains a set of 10 NFC tags manufactured with the NXP NTAG 424 DNA secure NFC tag printed electronic chip, links to sign up for a free account on the Qliktag Platform, instructions to launch a ‘Quick Start Package’ for authentication & anti counterfeit configuration and detailed online documentation and help for how to encode these sample tags with an NFC enabled smartphone.
The NFC starter kit has been introduced for brands and manufacturers that would like to test the highly sophisticated and unclonable NFC tags with their own products or setup a pilot project to evaluate the entire solution before scaling it. The NTAG 424 DNA NFC Tags feature AES 128 encryption and SUN (Secure Unique NFC) messages which generate dynamic changing unique keys on every single tap which makes cloning, copying or hacking this technology driven solution virtually impossible. For consumers, these tags can be read by tapping the tag within the product or packaging using any NFC enabled smartphone without the need to download or install any app making the process of authentication quick and simple.
“We’re seeing a growing need for consumers to be able to verify the products they purchase are genuine and the secure NFC tag technology along with our software offers among the most robust, unclonable solution for anti-counterfeit. We hope the introduction of the NFC tag starter kits will help make it easier for brands to test and evaluate the system for themselves with their own products on a smaller scale to see the kind of impact it could have on protecting their products and consumers trust in them” comments Dilip Daswani, CEO of Qliktag Software. “With Web3, NFTs and physical consumer products like art, apparel, collectibles and luxury products being represented and traded digitally with ownership and transaction data going on the blockchain, we’re also seeing a need for people to be able to verify the authenticity of the corresponding physical product in the real world for which these secure NFC tags and our software platform are perfectly suited.”,he adds.
“While the NFC Tag Starter Kit will make it easier to create a pilot project and test the solution on a smaller scale, we’re also focusing some of our product development efforts and roadmap to integrate our software with NFC reading and writing hardware devices in order to simplify the process of encoding and registering up to millions of serialized items with NFC tags” says Neil Sequeira – Director of Product & Marketing at Qliktag. “We have partnerships with very reliable vendors and manufacturers of the NTAG series of NFC tags and an available pool of engineering talent to help support implementation and deployment of product authentication and anti-counterfeiting solutions.” Neil adds.
The Qliktag NFC Tag Starter Kit for product authentication and anti-counterfeiting is now available through the website https://www.qliktag.com/product-authentication-2/ and can be shipped worldwide
About Qliktag Software
Qliktag Software Inc. is an innovator of software solutions that bridges the gap between brands and buyers, fostering trust, stronger relationships and more personalized connections between the two.Headquartered in Newport Beach, California, the Qliktag Platform for IoT connected smart products is a one of a kind platform, raising everyday consumer products as “Smart Products” through an internet identifier and a “digital twin” for each batch, product or serial instance. This allows the product to send or receive information over the internet throughout its life cycle, enabling a wide range of smart applications & business processes from transparency, traceability, authentication, personalization, activation, customer engagement and more.