The world's largest beauty company sees China as its digital 'laboratory'
September 03, 2019 at 09:40 AM EDT
China is "a great laboratory" for beauty giant L'Oreal in terms of how it tries out new technology, according to its chief digital officer. It is the "most digitalized" country in the world, Lubomira Rochet told CNBC. E-commerce makes up 40% of L'Oreal's sales in China, up from about 2% in 2012.
