Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
TACKA DAVID W
   2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [HSY] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
VP CAO
(Last)
(First)
(Middle)
100 CRYSTAL A DRIVE		 3. Date of Earliest Transaction (Month/Day/Year)
05/05/2010
(Street)

HERSHEY, PA 17033		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock               5,642.475 (1) I 401(k) Plan
Common Stock 05/05/2010   M   6,500 A $ 34.655 28,868.9642 D  
Common Stock 05/05/2010   M   10,650 A $ 32.25 39,518.9642 D  
Common Stock 05/05/2010   S   17,150 D $ 47 22,368.9642 D  
Common Stock 05/06/2010   M   6,500 A $ 34.655 28,868.9642 D  
Common Stock 05/06/2010   G V 275 D $ 0 28,593.9642 D  
Common Stock 05/06/2010   S   6,500 D $ 47.2 22,093.9642 D (8)  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) (2) $ 34.655 05/05/2010   M     6,500   (3) 01/21/2012 Common Stock 6,500 $ 0 6,500 D  
Non-Qualified Stock Option (right to buy) (4) $ 32.25 05/05/2010   M     10,650   (5) 02/02/2013 Common Stock 10,650 $ 0 10,650 D  
Non-Qualified Stock Option (right to buy) (6) $ 34.655 05/06/2010   M     6,500   (7) 01/21/2012 Common Stock 6,500 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
TACKA DAVID W
100 CRYSTAL A DRIVE
HERSHEY, PA 17033		       VP CAO  

Signatures

 David W. Tacka   05/07/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The total amount of securities reported as indirectly owned by the reporting person includes 33.583 shares acquired from February 1, 2010 through April 30, 2010, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated May 3, 2010, provided by the Plan Trustee.
(2) These options are from an option grant previously reported as 6,500 options at an exercise price of $69.31. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
(3) The options vested according to the following schedule: 25% vested on January 22, 2003, 25% vested on January 22, 2004; 25% vested on January 22, 2005 and 25% vested on January 22, 2006.
(4) These options are from an option grant previously reported as 10,650 options at an exercise price of $64.50. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
(5) The options vested according to the following schedule: 25% vested on February 3, 2004; 25% vested on February 3, 2005; 25% vested on February 3, 2006 and 25% vested on February 3, 2007.
(6) These options are from an option grant previously reported as 6,500 options at an exercise price of $69.31. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
(7) The options vested according to the following schedule: 25% vested on January 22, 2003, 25% vested on January 22, 2004; 25% vested on January 22, 2005 and 25% vested on January 22, 2006.
(8) The total amount of securities reported as directly owned by the reporting person has been adjusted to include the acquisition of .3794 shares on March 15, 2010 pursuant to the Company?s Dividend Reinvestment Plan.

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