FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person * SNYDER BURTON H   2. Issuer Name and Ticker or Trading Symbol HERSHEY CO [HSY] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) SVP General Counsel & Sec (Last) (First) (Middle) 100 CRYSTAL A DRIVE 3. Date of Earliest Transaction (Month/Day/Year) 03/15/2010 (Street) HERSHEY, PA 17033 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock               2,952.541 (1) I 401(k) Plan Common Stock 03/15/2010   S(2)   600 D $ 42.38 30,265 D   Common Stock 03/15/2010   S(3)   300 D $ 42.39 29,965 D   Common Stock 03/15/2010   S(4)   700 D $ 42.4 29,265 D   Common Stock 03/15/2010   S(5)   300 D $ 42.405 28,965 D   Common Stock 03/15/2010   S(6)   100 D $ 42.41 28,865 D   Common Stock 03/15/2010   S(7)   300 D $ 42.42 28,565 D   Common Stock 03/15/2010   S(8)   100 D $ 42.4225 28,465 D   Common Stock 03/15/2010   S(9)   100 D $ 42.4275 28,365 D   Common Stock 03/15/2010   S(10)   100 D $ 42.43 28,265 D   Common Stock 03/15/2010   S(11)   183 D $ 42.44 28,082 D   Common Stock 03/15/2010   S(12)   600 D $ 42.45 27,482 D   Common Stock 03/15/2010   S(13)   100 D $ 42.46 27,382 D   Common Stock 03/15/2010   S(14)   100 D $ 42.5 27,282 D   Common Stock 03/15/2010   S(15)   517 D $ 42.5045 26,765 D   Common Stock 03/15/2010   S(16)   5,900 D $ 42.54 20,865 D

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
SNYDER BURTON H 100 CRYSTAL A DRIVE HERSHEY, PA 17033			SVP General Counsel & Sec

Signatures

Burton H. Snyder		03/17/2010
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The total amount of securities reported as indirectly owned by the reporting person represents a reduction of 1.516 shares allocated to the reporting person?s account in the Company?s 401(k) Plan as of March 8, 2010. To manage liquidity needs of the 401(k) Plan, the Plan Trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person?s account when compared to the reporting person?s Form 4 filed on February 25, 2010. The information is based on a report dated March 8, 2010, provided by the Plan Trustee.
(2)	The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 12, 2010.
(3)	See Footnote (2) above.
(4)	See Footnote (2) above.
(5)	See Footnote (2) above.
(6)	See Footnote (2) above.
(7)	See Footnote (2) above.
(8)	See Footnote (2) above.
(9)	See Footnote (2) above.
(10)	See Footnote (2) above.
(11)	See Footnote (2) above.
(12)	See Footnote (2) above.
(13)	See Footnote (2) above.
(14)	See Footnote (2) above.
(15)	See Footnote (2) above.
(16)	See Footnote (2) above.

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