Form 10-Q
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

(Mark One)

 

    x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2012

OR

 

    ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                  to                 

Commission file number 1-4171

KELLOGG COMPANY

 

State of Incorporation—Delaware   IRS Employer Identification No.38-0710690

One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599

Registrant’s telephone number: 269-961-2000

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or shorter period that the registrant was required to submit and post such files).

Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer  x   Accelerated filer  ¨   Non-accelerated filer  ¨   Smaller reporting company  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes  ¨    No  x

Common Stock outstanding as of July 28, 2012 — 357,735,254 shares

 

 

 


Table of Contents

KELLOGG COMPANY

INDEX

 

     Page  

PART I — Financial Information

  

Item 1:

  

Financial Statements

  

Consolidated Balance Sheet — June 30, 2012 and December 31, 2011

     3   

Consolidated Statement of Income — quarter and year-to-date periods ended June 30, 2012 and July  2, 2011

     4   

Consolidated Statement of Comprehensive Income – quarter and year-to-date periods ended June  30, 2012 and July 2, 2011

     5   

Consolidated Statement of Equity — year ended December 31, 2011 and year-to-date period ended June  30, 2012

     6   

Consolidated Statement of Cash Flows — year-to-date periods ended June 30, 2012 and July 2, 2011

     7   

Notes to Consolidated Financial Statements

     8   

Item 2:

  

Management’s Discussion and Analysis of Financial Condition and Results of Operations

     23   

Item 3:

  

Quantitative and Qualitative Disclosures about Market Risk

     31   

Item 4:

  

Controls and Procedures

     31   

PART II — Other Information

  

Item 1A:

  

Risk Factors

     32   

Item 2:

  

Unregistered Sales of Equity Securities and Use of Proceeds

     32   

Item 6:

  

Exhibits

     32   

Signatures

     34   

Exhibit Index

     35   


Table of Contents

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements.

Kellogg Company and Subsidiaries

CONSOLIDATED BALANCE SHEET

(millions, except per share data)

 

     

June 30,
2012

(unaudited)

   

December 31,
2011

*

 

Current assets

    

Cash and cash equivalents

   $ 230     $ 460  

Accounts receivable, net

     1,420       1,188  

Inventories:

    

Raw materials and supplies

     282       247  

Finished goods and materials in process

     953       885  

Deferred income taxes

     176       149  

Other prepaid assets

     150       98  

Total current assets

     3,211       3,027  

Property, net of accumulated depreciation of $4,976 and $4,847

     3,561       3,281  

Goodwill

     5,044       3,623  

Other intangibles, net of accumulated amortization of $49 and $49

     2,193       1,454  

Pension

     195       150  

Other assets

     436       366  

Total assets

   $ 14,640     $ 11,901  
                  

Current liabilities

    

Current maturities of long-term debt

   $ 1,518     $ 761  

Notes payable

     739       234  

Accounts payable

     1,226       1,189  

Accrued advertising and promotion

     486       410  

Accrued income taxes

     5       66  

Accrued salaries and wages

     215       242  

Other current liabilities

     417       411  

Total current liabilities

     4,606       3,313  

Long-term debt

     6,030       5,037  

Deferred income taxes

     644       637  

Pension liability

     595       560  

Nonpension postretirement benefits

     181       188  

Other liabilities

     431       404  

Commitments and contingencies

    

Equity

    

Common stock, $.25 par value

     105       105  

Capital in excess of par value

     541       522  

Retained earnings

     7,061       6,721  

Treasury stock, at cost

     (3,118     (3,130

Accumulated other comprehensive income (loss)

     (2,438     (2,458

Total Kellogg Company equity

     2,151       1,760  

Noncontrolling interests

     2       2  

Total equity

     2,153       1,762  

Total liabilities and equity

   $ 14,640     $ 11,901  
                  

 

* Condensed from audited financial statements.

Refer to Notes to Consolidated Financial Statements.

 

3


Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF INCOME

(millions, except per share data)

 

     Quarter ended     Year-to-date period ended  
(Results are unaudited)    June 30,
2012
     July 2,
2011
    June 30,
2012
     July 2,
2011
 

Net sales

   $     3,474      $     3,386     $     6,914      $     6,871  

Cost of goods sold

     2,060        1,943       4,129        4,007  

Selling, general and administrative expense

     929        900       1,765        1,749  

Operating profit

     485        543       1,020        1,115  

Interest expense

     89        53       122        120  

Other income (expense), net

     7        (1     20        (1

Income before income taxes

     403        489       918        994  

Income taxes

     102        147       259        287  

Net income

   $ 301      $ 342     $ 659      $ 707  

Net income (loss) attributable to noncontrolling interests

     —           (1     —           (2

Net income attributable to Kellogg Company

   $ 301      $ 343     $ 659      $ 709  
                                    

Per share amounts:

          

Basic

   $ 0.84      $ 0.94     $ 1.85      $ 1.95  

Diluted

   $ 0.84      $ 0.94     $ 1.84      $ 1.93  

Dividends per share

   $ 0.430      $ 0.405     $ 0.860      $ 0.810  

Average shares outstanding:

          

Basic

     357        363       357        364  

Diluted

     359        366       359        367  

Actual shares outstanding at period end

                      358        362  
                                    

Refer to Notes to Consolidated Financial Statements.

 

4


Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

(millions)

 

     Quarter ended June 30, 2012          Year-to-date period ended June 30, 2012  
(Results are unaudited)    Pre-tax
amount
    Tax (expense)
benefit
    After-tax
amount
          Pre-tax
amount
    Tax (expense)
benefit
    After-tax
amount
 

Net income

       $ 301             $ 659   

Other comprehensive income:

               

Foreign currency translation adjustments

   $ (123   $ —          (123      $ (28   $ 2        (26

Cash flow hedges:

               

Unrealized gain (loss) on cash flow hedges

     —          —          —             (8     3       (5

Reclassification to net income

     5       (2     3          9       (3     6  

Postretirement and postemployment benefits:

               

Amounts arising during the period:

               

Net experience gain (loss)

     3       (2     1          (16     3       (13

Prior service credit (cost)

     1       —          1          —          —          —     

Reclassification to net income:

               

Net experience loss

     39       (13     26          80       (27     53  

Prior service cost

     3       (1     2            7       (2     5  

Other comprehensive income (loss)

   $ (72   $ (18   $ (90        $ 44      $ (24   $ 20   

Comprehensive income

                   $ 211                           $ 679   
                                                       
     Quarter ended July 2, 2011          Year-to-date period ended July 2, 2011  
(Results are unaudited)    Pre-tax
amount
    Tax (expense)
benefit
    After-tax
amount
          Pre-tax
amount
    Tax (expense)
benefit
    After-tax
amount
 

Net income

       $ 342             $ 707   

Other comprehensive income:

               

Foreign currency translation adjustments

   $ 34      $ —          34        $ 143      $ —          143  

Cash flow hedges:

               

Unrealized gain (loss) on cash flow hedges

     (46     16       (30        (35     12       (23

Reclassification to net income

     (3     1       (2        (11     4       (7

Postretirement and postemployment benefits:

               

Amounts arising during the period:

               

Net experience gain (loss)

     (1     —          (1        (13     4       (9

Prior service credit (cost)

     —          —          —             (1     —          (1

Reclassification to net income:

               

Net experience loss

     32       (11     21          64       (22     42  

Prior service cost

     3       (1     2            6       (2     4  

Other comprehensive income (loss)

   $ 19      $ 5      $ 24           $ 153      $ (4   $ 149   

Comprehensive income

                   $ 366                           $ 856   
                                                       

Refer to notes to Consolidated Financial Statements.

 

5


Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF EQUITY

(millions)

 

    Common
stock
   

Capital in

excess of

par value

   

Retained

    Treasury stock    

Accumulated

other

comprehensive

   

Total Kellogg

Company

   

Non-

controlling

    Total    

Total

comprehensive

 
                 
(unaudited)   shares     amount       earnings     shares       amount       income (loss)     equity     interests     equity     income (loss)  

Balance, January 1, 2011

    419     $ 105     $ 495     $ 6,122       54     $ (2,650   $ (1,914   $ 2,158     $ (4   $ 2,154          

Common stock repurchases

            15       (793       (793       (793  

Acquisition of noncontrolling interest

        (8             (8     8       —       

Net income (loss)

          1,231             1,231       (2     1,229     $ 1,229  

Dividends

          (604           (604       (604  

Other comprehensive loss

                (544     (544       (544     (544

Stock compensation

        26               26         26    

Stock options exercised and other

                    9       (28     (7     313               294               294          

Balance, December 31, 2011

    419     $ 105     $ 522     $ 6,721       62     $ (3,130   $ (2,458   $ 1,760     $ 2     $ 1,762     $ 685  

Common stock repurchases

            1       (63       (63       (63  

Net income

          659             659       —          659       659  

Dividends

          (306           (306       (306  

Other comprehensive income

                20       20         20       20  

Stock compensation

        17               17         17    

Stock options exercised and other

    1               2       (13     (1     75               64               64          

Balance, June 30, 2012

    420     $ 105     $ 541     $ 7,061       62     $ (3,118   $ (2,438   $ 2,151     $ 2     $ 2,153     $ 679  
                                                                                         

Refer to Notes to Consolidated Financial Statements.

 

6


Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

 

     Year-to-date period ended  
(unaudited)    June 30,
2012
    July 2,
2011
 

Operating activities

    

Net income

     $     659       $     707  

Adjustments to reconcile net income to operating cash flows:

    

Depreciation and amortization

     194       175  

Deferred income taxes

     (38     (1

Other

     34       25  

Postretirement benefit plan contributions

     (32     (183

Changes in operating assets and liabilities, net of acquisitions:

    

Trade receivables

     (69     (285

Inventories

     (2     39  

Accounts payable

     32       59  

Accrued income taxes

     (21     122  

Accrued interest expense

     (1     (18

Accrued and prepaid advertising, promotion and trade allowances

     48       6  

Accrued salaries and wages

     (27     51  

All other current assets and liabilities

     (97     (51

Net cash provided by operating activities

     680       646  

Investing activities

    

Additions to properties

     (155     (243

Acquisitions, net of cash acquired

     (2,674     —     

Other

     6       5  

Net cash used in investing activities

     (2,823     (238

Financing activities

    

Net issuances of notes payable

     500       687  

Issuances of long-term debt

     1,727       397  

Reductions of long-term debt

     —          (946

Net issuances of common stock

     65       249  

Common stock repurchases

     (63     (518

Cash dividends

     (306     (296

Other

     (3     10  

Net cash provided by (used in) financing activities

     1,920       (417

Effect of exchange rate changes on cash and cash equivalents

     (7     22  

Increase (decrease) in cash and cash equivalents

     (230     13  

Cash and cash equivalents at beginning of period

     460       444  

Cash and cash equivalents at end of period

     $     230       $     457  
                  

Refer to Notes to Consolidated Financial Statements.

 

7


Table of Contents

Notes to Consolidated Financial Statements

for the quarter ended June 30, 2012 (unaudited)

Note 1 Accounting policies

Basis of presentation

The unaudited interim financial information of Kellogg Company (the Company) included in this report reflects normal recurring adjustments that management believes are necessary for a fair statement of the results of operations, comprehensive income, financial position, equity and cash flows for the periods presented. This interim information should be read in conjunction with the financial statements and accompanying footnotes within the Company’s 2011 Annual Report on Form 10-K.

The condensed balance sheet data at December 31, 2011 was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. The results of operations for the quarterly period ended June 30, 2012 are not necessarily indicative of the results to be expected for other interim periods or the full year.

New accounting standards

Presentation of Comprehensive Income. In June 2011, the Financial Accounting Standards Board (FASB) issued a new accounting standard requiring most entities to present items of net income and other comprehensive income either in one continuous statement — referred to as the statement of comprehensive income — or in two separate, but consecutive, statements of net income and comprehensive income. The update does not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income. The new standard included a requirement to present reclassification adjustments out of accumulated other comprehensive income by component on the face of the financial statements. In December 2011, the reclassification requirement within the new standard was deferred until further guidance is issued on this topic. The new standard is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 and was adopted by the Company on a retrospective basis at the beginning of its 2012 fiscal year.

Goodwill impairment testing. In September 2011, the FASB issued an updated accounting standard to allow entities the option to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative goodwill impairment test. Under the updated standard an entity would not be required to calculate the fair value of a reporting unit unless the entity determines, based on a qualitative assessment, that it is more likely than not that its fair value is less than its carrying amount. The updated standard is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011 and will be adopted by the Company in connection with its annual goodwill impairment evaluation in the fourth quarter of 2012.

Note 2 Acquisitions, goodwill and other intangibles

Pringles® acquisition

On May 31, 2012, the Company completed its acquisition of the Pringles® business (Pringles) from The Procter & Gamble Company (P&G) for $2.695 billion, or $2.684 billion net of cash and cash equivalents, subject to certain purchase price adjustments. Through June 30, 2012, the net purchase price adjustments have resulted in a reduction of the purchase price by approximately $10 million. The purchase price, net of cash and cash equivalents, totals $2.674 billion. The acquisition was accounted for under the purchase method and was financed through a combination of cash on hand, and short-term and long-term debt. The assets and liabilities of Pringles are included in the Consolidated Balance Sheet as of June 30, 2012 and the results of the Pringles operations subsequent to the acquisition date are included in the Consolidated Statement of Income.

The acquired assets and assumed liabilities include the following:

 

8


Table of Contents
(millions)    May 31,
2012
 

Accounts receivable, net

   $ 130  

Inventories

     103  

Other prepaid assets

     17  

Property

     330  

Goodwill

     1,419  

Other intangibles:

  

Definite-lived intangible assets

     9  

Brand

     727  

Other assets:

  

Deferred income taxes

     15  

Other

     13  

Notes payable

     (3

Accounts payable

     (9

Other current liabilities

     (28

Other liabilities

     (49
     $ 2,674  
          

Goodwill of $713 million is expected to be deductible for statutory tax purposes.

Goodwill is calculated as the excess of the purchase price over the fair value of the net assets recognized. The goodwill recorded as part of the acquisition primarily reflects the value of providing an established platform to leverage the Company’s existing brands in the international snacks category, synergies expected to arise from the combined brand portfolios, as well as any intangible assets that do not qualify for separate recognition.

The above amounts represent the preliminary allocation of purchase price, which will include the allocation to reportable segments, and are subject to revision when appraisals are finalized, which is expected to occur during the remainder of 2012.

As part of the Pringles acquisition, we incurred $31 million in transaction fees and other integration-related costs in the second quarter of 2012 which are recorded in selling, general and administrative (SGA). In addition, we incurred $5 million in fees for a bridge financing facility which are recorded in other income (expense), net.

Pringles contributed net revenues of $119 million and net earnings of $7 million from June 1, 2012 through June 30, 2012. The unaudited pro forma combined historical second quarter and year-to-date results, as if Pringles had been acquired at the beginning of fiscal 2011 are estimated to be:

 

     Quarter ended     Year-to-date period ended  
(millions, except per share data)    June 30,
2012
     July 02,
2011
    June 30,
2012
     July 02,
2011
 

Net sales

   $ 3,792      $ 3,795     $ 7,579      $ 7,618  
                                    

Net income

   $ 341      $ 382     $ 705      $ 753  

Net income (loss) attributable to noncontrolling interests

     —           (1     —           (2

Net income attributable to Kellogg Company

   $ 341      $ 383     $ 705      $ 755  
                                    

 

Net earnings per share

   $ 0.95      $ 1.05     $ 1.96      $ 2.06  
                                    

 

9


Table of Contents

The pro forma results include transaction and bridge financing costs, interest expense on the debt issued to finance the acquisition, amortization of the definite lived intangible assets, and depreciation based on estimated fair value and useful lives. The pro forma results are not necessarily indicative of what actually would have occurred if the acquisition had been completed as of the beginning of 2011, nor are they necessarily indicative of future consolidated results.

Changes in the carrying amount of goodwill including the preliminary allocation of goodwill resulting from the Pringles acquisition to the Company’s reportable segments for the quarter ended June 30, 2012 are presented in the following table.

Carrying amount of goodwill

 

(millions)    U.S.
Morning
Foods &
Kashi
     U.S. Snacks      U.S.
Specialty
     North
America
Other
     Europe      Latin America      Asia Pacific      Consolidated  

December 31, 2011

   $ 80      $ 3,257      $ —         $ 202      $ 57      $ —         $ 27      $ 3,623  

Pringles goodwill

     147         466        43         57         478        75         153        1,419  

Currency translation adjustment

     —           —           —           —           2        —           —           2  

June 30, 2012

   $ 227      $ 3,723      $ 43       $ 259      $ 537      $ 75       $ 180      $ 5,044  
                                                                         

Intangible assets subject to amortization

(millions)

 

Gross carrying amount    U.S.
Morning
Foods &
Kashi
     U.S. Snacks      U.S.
Specialty
     North
America
Other
     Europe      Latin America      Asia Pacific      Consolidated  

December 31, 2011

   $ 33      $ 18      $ —         $ —         $ 2      $ 7      $ —         $ 60  

Pringles customer relationships

     —           3        —           —           5        —           1        9  

June 30, 2012

   $ 33      $ 21      $ —         $ —         $ 7      $ 7      $ 1      $ 69  
                                                                         

Accumulated Amortization

                                                                       

December 31, 2011

   $ 31      $ 9      $ —         $ —         $ 2      $ 7      $ —         $ 49  

Amortization

     —           —           —           —           —           —           —           —     

June 30, 2012

   $ 31      $ 9      $ —         $ —         $ 2      $ 7      $ —         $ 49  
                                                                         

Intangible assets subject to amortization, net

                                                                       

December 31, 2011

   $ 2      $ 9      $ —         $ —         $ —         $ —         $ —         $ 11  

Pringles customer relationships

     —           3        —           —           5        —           1        9  

June 30, 2012

   $ 2      $ 12      $ —         $ —         $ 5      $ —         $ 1      $ 20  
                                                                         

For intangible assets in the preceding table, amortization was less than $1 million for the current year-to-date period ended June 30, 2012, compared to $1 million for the prior year-to-date period ended July 2, 2011. The currently estimated aggregate annual amortization expense for full-year 2012 and each of the four succeeding fiscal years is approximately $2 million.

Intangible assets not subject to amortization

 

(millions)    U.S.
Morning
Foods &
Kashi
     U.S. Snacks      U.S.
Specialty
     North
America
Other
     Europe      Latin America      Asia Pacific      Consolidated  

December 31, 2011

   $ 158      $ 1,285      $ —         $ —         $ —         $ —         $ —         $ 1,443  

Pringles brand

     —           340        —           —           387        —           —           727  

Currency translation adjustment

     —           —           —           —           3        —           —           3  

June 30, 2012

   $ 158      $ 1,625      $ —         $ —         $ 390      $ —         $ —         $ 2,173  
                                                                         

 

10


Table of Contents

Note 3 Exit or disposal activities

The Company views its continued spending on cost-reduction activities as part of its ongoing operating principles to provide greater visibility in achieving its long-term profit growth targets. Initiatives undertaken are expected to recover cash implementation costs within a five-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.

Costs summary

During the quarter and year-to-date period ended June 30, 2012, the Company recorded $4 million of exit costs related to two ongoing programs which will result in cost of goods sold (COGS) and SGA expense savings. The costs included $2 million for severance in the U.S. Snacks reportable segment, $1 million for severance in the U.S. Morning Foods and Kashi reportable segment, and $1 million for asset write-offs in the European reportable segment. During the quarter ended July 2, 2011, the Company recorded $6 million for pension costs associated with exit or disposal activities in the U.S. Snacks reportable segment. During the year-to-date period ended July 2, 2011, the Company recorded $11 million of costs associated with exit or disposal activities. The costs included $6 million for pension costs, $4 million for severance and $1 million for asset write-offs. The costs impacted reportable segments, as follows (in millions): U.S. Snacks $6; and Europe $5. Based on forecasted exchange rates, the Company currently expects to incur an additional $3 million in exit costs for these programs in 2012.

For programs that are active as of June 30, 2012, total program costs incurred to date were $36 million and include $12 million for severance, $3 million for other cash costs including relocation of assets and employees, $17 million for pension costs and $4 million for asset write-offs. The costs impacted reportable segments as follows (in millions): U.S. Morning Foods and Kashi $1; U.S. Snacks $21; and Europe $14.

Refer to the footnotes within the Company’s 2011 Annual Report on Form 10-K for further information on these initiatives.

Note 4 Equity

Earnings per share

Basic earnings per share is determined by dividing net income attributable to Kellogg Company by the weighted average number of common shares outstanding during the period. Diluted earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares consist principally of employee stock options issued by the Company, and to a lesser extent, certain contingently issuable performance shares. Basic earnings per share is reconciled to diluted earnings per share in the following table. The total number of anti-dilutive potential common shares excluded from the reconciliation were 17 million and 13 million for the quarter and year-to-date periods ended June 30, 2012, respectively, and 5 million and 8 million for the quarter and year-to-date periods ended July 2, 2011.

Quarters ended June 30, 2012 and July 2, 2011:

 

(millions, except per share data)    Net income
attributable to
Kellogg Company
     Average
shares
outstanding
     Earnings
per share
 

2012

        

Basic

     $301              357            $0.84    

Dilutive potential common shares

              2            —     

Diluted

     $301              359            $0.84    

2011

        

Basic

     $343              363            $0.94    

Dilutive potential common shares

        3            —     

Diluted

     $343              366            $0.94    
                            

 

11


Table of Contents

Year-to-date period ended June 30, 2012 and July 2, 2011:

 

(millions, except per share data)    Net income
attributable to
Kellogg Company
     Average
shares
outstanding
     Earnings
per share
 

2012

        

Basic

     $659              357            $1.85     

Dilutive potential common shares

              2            (0.01)     

Diluted

     $659              359            $1.84     

2011

        

Basic

     $709              364            $1.95     

Dilutive potential common shares

              3            (0.02)     

Diluted

     $709              367            $1.93     
                            

On April 23, 2010, the Company’s board of directors authorized a $2.5 billion three-year share repurchase program for 2010 through 2012. During the year-to-date period ended June 30, 2012, the Company repurchased slightly more than 1 million shares of common stock for a total of $63 million. No common stock was repurchased during the second quarter of 2012. During the year-to-date period ended July 2, 2011, the Company repurchased approximately 9 million shares of common stock for a total of $513 million.

Comprehensive income

The Consolidated Statement of Comprehensive Income includes net income and all other changes in equity during a period except those resulting from investments by or distributions to shareholders. Other comprehensive income for all periods presented consists of foreign currency translation adjustments, fair value adjustments associated with cash flow hedges and adjustments for net experience losses and prior service cost related to employee benefit plans.

Accumulated other comprehensive income (loss) as of June 30, 2012 and December 31, 2011 consisted of the following:

 

(millions)    June 30,
2012
     December 31,
2011
 

Foreign currency translation adjustments

     $   (922)         $   (896)   

Cash flow hedges — unrealized net gain (loss)

     (8)         (9)   

Postretirement and postemployment benefits:

     

Net experience loss

     (1,443)         (1,483)   

Prior service cost

     (65)         (70)   

Total accumulated other comprehensive income (loss)

     $(2,438)         $(2,458)   
                   

 

12


Table of Contents

Note 5 Debt

The following table presents the components of notes payable at June 30, 2012 and December 31, 2011:

 

(millions)    June 30, 2012      December 31, 2011  
      Principal
amount
     Effective
interest rate
     Principal
amount
     Effective
interest rate
 

Europe commercial paper

     $464        0.64%         $—           —  %   

U.S. commercial paper

     245        0.26           216        0.24  

Bank borrowings

     30                 18           

Total

     $739                 $234           
                                     

In May 2012, the Company issued $350 million of three-year 1.125% U.S. Dollar Notes, $400 million of five-year 1.75% U.S. Dollar Notes and $700 million of ten-year 3.125% U.S. Dollar Notes, resulting in aggregate net proceeds after debt discount of $1.442 billion. The proceeds from these Notes were used for general corporate purposes, including financing a portion of the acquisition of Pringles from P&G. The Notes contain customary covenants that limit the ability of the Company and its restricted subsidiaries (as defined) to incur certain liens or enter into certain sale and lease-back transactions, as well as a change of control provision.

In May 2012, the Company issued Cdn.$300 million (approximately $292 million USD at June 30, 2012, which reflects the discount and translation adjustments) of two-year 2.10% fixed rate Canadian Dollar Notes, using the proceeds from these Notes for general corporate purposes, which included repayment of intercompany debt. This repayment resulted in cash available to be used for a portion of the acquisition of Pringles from P&G. The Notes contain customary covenants that limit the ability of the Company and its restricted subsidiaries (as defined) to incur certain liens or enter into certain sale and lease-back transactions, as well as a change of control provision.

In the first quarter of 2012, the Company entered into interest rate swaps with notional amounts totaling $1.6 billion, which effectively converted the associated U.S. Dollar Notes from fixed rate to floating rate obligations. The effective interest rates on debt obligations resulting from the Company’s interest rate swaps as of June 30, 2012 were as follows: 1) seven-year 4.45% U.S. Dollar Notes due 2016—3.345%; 2) five-year 1.875% U.S. Dollar Notes due 2016—1.208%, 3) seven-year 3.25% U.S. Dollar Notes due 2018 – 2.293% and 4) ten-year 4.15% U.S. Dollar Notes due 2019—2.797%. These derivative instruments were designated as fair value hedges.

In March 2012, the Company entered into an unsecured 364-Day Term Loan Agreement (the “New Credit Agreement”) to fund, in part, the acquisition of Pringles from P&G. The New Credit Agreement allowed the Company to borrow up to $1 billion to fund, in part, the acquisition and pay related fees and expenses. The loans under the New Credit Agreement were to mature and be payable in full 364 days after the date on which the loans were made. The New Credit Agreement contained customary representations, warranties and covenants, including restrictions on indebtedness, liens, sale and leaseback transactions, and a specified interest expense coverage ratio. If an event of default occurred, then, to the extent permitted under the New Credit Agreement, the administrative agent could (i) not earlier than the date on which the acquisition is or is to be consummated, terminate the commitments under the New Credit Agreement and (ii) accelerate any outstanding loans under the New Credit Agreement. The Company had no borrowings against the New Credit Agreement, and in May 2012, upon issuance of the U.S. dollar notes described above, the available commitments under the New Credit Agreement were automatically and permanently reduced to $0.

 

13


Table of Contents

Note 6 Stock compensation

The Company uses various equity-based compensation programs to provide long-term performance incentives for its global workforce. Currently, these incentives consist principally of stock options, and to a lesser extent, executive performance shares and restricted stock grants. Additionally, the Company awards restricted stock to its non-employee directors.

The Company classifies pre-tax stock compensation expense in SGA expense principally within its corporate operations. For the periods presented, compensation expense for all types of equity-based programs and the related income tax benefit recognized were as follows:

 

     Quarter ended      Year-to-date period ended  
(millions)    June 30, 2012      July 2, 2011      June 30, 2012      July 2, 2011  

Pre-tax compensation expense

     $10        $12        $22        $22  

Related income tax benefit

     $  4        $  4        $  8        $  8  
                                     

As of June 30, 2012, total stock-based compensation cost related to non-vested awards not yet recognized was $60 million and the weighted-average period over which this amount is expected to be recognized was 2 years.

Stock options

During the year-to-date periods ended June 30, 2012 and July 2, 2011, the Company granted non-qualified stock options to eligible employees as presented in the following activity tables. Terms of these grants and the Company’s methods for determining grant-date fair value of the awards were consistent with that described within the stock compensation footnote in the Company’s 2011 Annual Report on Form 10-K.

Year-to-date period ended June 30, 2012:

 

Employee and director stock options    Shares
(millions)
     Weighted-
average
exercise
price
     Weighted-
average
remaining
contractual
term (yrs.)
     Aggregate
intrinsic
value
(millions)
 

Outstanding, beginning of period

     24         $48        

Granted

            52        

Exercised

           (1)         43        

Forfeitures and expirations

     (1)         53                    

Outstanding, end of period

     28         $49        6.6        $58  

Exercisable, end of period

     18         $47        5.3        $58  
                                     
                                     

Year-to-date period ended July 2, 2011:

 

Employee and director stock options    Shares
(millions)
     Weighted-
average
exercise
price
     Weighted-
average
remaining
contractual
term (yrs.)
     Aggregate
intrinsic
value
(millions)
 

Outstanding, beginning of period

     26         $47        

Granted

            53        

Exercised

           (6)         45        

Forfeitures and expirations

     —           —                       

Outstanding, end of period

     25         $48        6.7        $177  

Exercisable, end of period

     16         $46        5.5        $146  
                                     

The weighted-average fair value of options granted was $5.23 per share for the year-to-date period ended June 30, 2012 and $7.59 per share for the year-to-date period ended July 2, 2011. The fair value was estimated using the following assumptions:

 

14


Table of Contents
      Weighted-
average
expected
volatility
    Weighted-
average
expected
term
(years)
     Weighted-
average
risk-free
interest
rate
    Dividend
yield
 

Grants within the year-to-date period ended June 30, 2012:

     16     7.53        1.60     3.30

Grants within the year-to-date period ended July 2, 2011:

     17     6.98        3.07     3.10

The total intrinsic value of options exercised was $13 million for the year-to-date period ended June 30, 2012 and $56 million for the year-to-date period ended July 2, 2011.

Performance shares

In the first quarter of 2012, the Company granted performance shares to a limited number of senior executive-level employees, which entitle these employees to receive a specified number of shares of the Company’s common stock on the vesting date, provided cumulative three-year operating profit and internal net sales growth targets are achieved.

The 2012 target grant currently corresponds to approximately 239,000 shares, with a grant-date fair value of $47 per share. The actual number of shares issued on the vesting date could range from 0 to 200% of target, depending on actual performance achieved. Based on the market price of the Company’s common stock at June 30, 2012, the maximum future value that could be awarded to employees on the vesting date for all outstanding performance share awards was as follows:

 

(millions)    June 30, 2012

2010 Award

   $19

2011 Award

   $21

2012 Award

   $24

The 2009 performance share award, payable in stock, was settled at 82% of target in February 2012 for a total dollar equivalent of $7 million.

Note 7 Employee benefits

The Company sponsors a number of U.S. and foreign pension, other nonpension postretirement and postemployment plans to provide various benefits for its employees. These plans are described within the footnotes to the Consolidated Financial Statements included in the Company’s 2011 Annual Report on Form 10-K. Components of Company plan benefit expense for the periods presented are included in the tables below.

 

15


Table of Contents

Pension

 

     Quarter ended      Year-to-date period ended  
(millions)    June 30, 2012      July 2, 2011      June 30, 2012      July 2, 2011  

Service cost

     $    26         $    23         $    54         $    49   

Interest cost

     52         53         103         105   

Expected return on plan assets

     (91)         (94)         (183)         (186)   

Amortization of unrecognized prior service cost

                           

Recognized net loss

     35         26         71         52   

Settlement cost

     —                   —             
                                     

Total pension expense

     $    25         $    14         $    52         $    31   
                                     

Other nonpension postretirement

           
     Quarter ended      Year-to-date period ended  
(millions)    June 30, 2012      July 2, 2011      June 30, 2012      July 2, 2011  

Service cost

     $    7         $    5         $  13         $  11   

Interest cost

     13         15         26         31   

Expected return on plan assets

     (22)         (22)         (44)         (44)   

Amortization of unrecognized prior service cost

     —            —            —            (1)   

Recognized net loss

                          10   
                                     

Total postretirement benefit expense

     $    1         $    3         $    2         $    7   
                                     

Postemployment

           
     Quarter ended      Year-to-date period ended  
(millions)    June 30, 2012      July 2, 2011      June 30, 2012      July 2, 2011  

Service cost

     $    2         $    1         $    4         $    3   

Interest cost

                           

Recognized net loss

                           
                                     

Total postemployment benefit expense

     $    4         $    3         $    8         $    7   
                                     

Company contributions to employee benefit plans are summarized as follows:

 

(millions)    Pension      Nonpension
postretirement
     Total  

Quarter ended:

        

June 30, 2012

     $    3        $  5        $    8  

July 2, 2011

     $    1        $  4        $    5  

Year-to-date period ended:

        

June 30, 2012

     $  24        $  9        $  33  

July 2, 2011

     $175        $  8        $183  

Full year:

        

Fiscal year 2012 (projected)

     $  38        $18        $  56  

Fiscal year 2011 (actual)

     $180        $12        $192  

Plan funding strategies may be modified in response to management’s evaluation of tax deductibility, market conditions, and competing investment alternatives.

Note 8 Income taxes

The consolidated effective tax rate for the quarter ended June 30, 2012 of 25% was lower than the prior year’s rate of 30%. The consolidated effective tax rate for the year-to-date period ended June 30, 2012 of 28% was lower than the prior year’s rate of 29%. The lower 2012 rate was primarily due to an elimination of a tax liability related to certain international earnings now considered indefinitely reinvested.

 

16


Table of Contents

As of June 30, 2012, the Company classified $9 million related to uncertain tax positions as a net current liability, representing several income tax positions under examination in various jurisdictions. Management’s estimate of reasonably possible changes in unrecognized tax benefits during the next twelve months consists of the current liability balance, expected to be settled within one year, offset by $8 million of projected additions. Management is currently unaware of any issues under review that could result in significant additional payments, accruals or other material deviation in this estimate.

Following is a reconciliation of the Company’s total gross unrecognized tax benefits for the quarter ended June 30, 2012; $52 million of this total represents the amount that, if recognized, would affect the Company’s effective income tax rate in future periods.

 

(millions)        

December 31, 2011

   $ 66  

Tax positions related to current year:

  

Additions

     5  

Reductions

     —     

Tax positions related to prior years:

  

Additions

     —     

Reductions

     (1

Settlements

     (1
          

June 30, 2012

   $ 69  
          

For the year-to-date period ended June 30, 2012, the Company recognized an increase of $2 million of tax-related interest and penalties and had $17 million accrued at June 30, 2012.

Note 9 Derivative instruments and fair value measurements

The Company is exposed to certain market risks such as changes in interest rates, foreign currency exchange rates, and commodity prices, which exist as a part of its ongoing business operations. Management uses derivative financial and commodity instruments, including futures, options, and swaps, where appropriate, to manage these risks. Instruments used as hedges must be effective at reducing the risk associated with the exposure being hedged.

The Company designates derivatives as cash flow hedges, fair value hedges, net investment hedges, and uses other contracts to reduce volatility in interest rates, foreign currency and commodities. As a matter of policy, the Company does not engage in trading or speculative hedging transactions.

Total notional amounts of the Company’s derivative instruments as of June 30, 2012 and December 31, 2011 were as follows:

 

(millions)    June 30,
2012
     December 31,
2011
 

Foreign currency exchange contracts

   $ 921        $ 1,265  

Interest rate contracts

     2,150        600  

Commodity contracts

     102        175  
                   

Total

   $ 3,173        $ 2,040  
                   

Following is a description of each category in the fair value hierarchy and the financial assets and liabilities of the Company that were included in each category at June 30, 2012 and December 31, 2011, measured on a recurring basis.

Level 1 – Financial assets and liabilities whose values are based on unadjusted quoted prices for identical assets or liabilities in an active market. For the Company, level 1 financial assets and liabilities consist primarily of commodity derivative contracts.

Level 2 – Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable either directly or indirectly for substantially the full term of the asset or liability. For the Company, level 2 financial assets and liabilities consist of interest rate swaps and over-the-counter commodity and currency contracts.

 

17


Table of Contents

The Company’s calculation of the fair value of interest rate swaps is derived from a discounted cash flow analysis based on the terms of the contract and the interest rate curve. Over-the-counter commodity derivatives are valued using an income approach based on the commodity index prices less the contract rate multiplied by the notional amount. Foreign currency contracts are valued using an income approach based on forward rates less the contract rate multiplied by the notional amount. The Company’s calculation of the fair value of level 2 financial assets and liabilities takes into consideration the risk of nonperformance, including counterparty credit risk.

Level 3 – Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management’s own assumptions about the assumptions a market participant would use in pricing the asset or liability. The Company did not have any level 3 financial assets or liabilities as of June 30, 2012 or December 31, 2011.

The following table presents assets and liabilities that were measured at fair value in the Consolidated Balance Sheet on a recurring basis as of June 30, 2012 and December 31, 2011:

 

      Level 1      Level 2      Total  
Derivatives designated as hedging instruments (millions)    June 30,
2012
     December 31,
2011
     June 30,
2012
     December 31,
2011
     June 30,
2012
     December 31,
2011
 

Assets:

                 

Foreign currency exchange contracts:

                 

Other prepaid assets

     $—           $—           $    8        $   11        $    8        $  11  

Interest rate contracts:

                 

Other assets

     —           —           53        23        53        23  

Commodity contracts:

                 

Other prepaid assets

     —           2        —           —           —           2  

Total assets

     $—           $    2        $  61        $   34        $  61        $  36  
                                                       

Liabilities:

                 

Foreign currency exchange contracts:

                 

Other current liabilities

     $—           $—           $  (7)         $ (18)         $  (7)         $(18)   

Commodity contracts:

                 

Other current liabilities

     (1)         (4)         (12)         (12)         (13)         (16)   

Other liabilities

     —           —           (33)         (34)         (33)         (34)   

Total liabilities

     $  (1)         $  (4)         $(52)         $ (64)         $(53)         $(68)   
                                                       

The fair value of non designated hedging instruments as of June 30, 2012 and December 31, 2011 was immaterial.

 

18


Table of Contents

The effect of derivative instruments on the Consolidated Statements of Income and Comprehensive Income for the quarters ended June 30, 2012 and July 2, 2011 was as follows:

 

Derivatives in fair value hedging
relationships (millions)
   Location of gain (loss)
recognized in income
 

Gain (loss)

recognized in income (a)

 
                             June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

   Other income (expense), net   $ (16   $ 3  

Interest rate contracts

   Interest expense     (1     —     

Total

           $ (17   $ 3  
                                          

 

(a)    Includes the ineffective portion and amount excluded from effectiveness testing.

 

       

Derivatives in cash flow
hedging
relationships
(millions)
 

Gain (loss) recognized in

AOCI

 

Location of

gain (loss)
reclassified from
AOCI

 

Gain (loss)

reclassified from

AOCI into income

   Location of gain (loss)
recognized in income (a)
 

Gain (loss)

recognized in income (a)

 
   

June 30, 2012

 

July 2, 2011

     

June 30, 2012

 

July 2, 2011

       June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

  $1   $(1)   COGS   $—     $(1)    Other income (expense), net   $ —        $ —     

Foreign currency exchange contracts

  1   (1)   SGA expense   1   —      Other income (expense), net     —          —     

Interest rate contracts

  —     (12)   Interest expense   1   1    N/A     —          —     

Commodity contracts

  (2)   (32)   COGS   (7)   3    Other income (expense), net     —          —     

Total

  $—     $(46)       $(5)   $3        $ —        $ —     
                                          

 

(a)    Includes the ineffective portion and amount excluded from effectiveness testing.

 

       

Derivatives in net investment hedging
relationships (millions)
 

Gain (loss) recognized in

AOCI

 
                             June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

  $ 12     $ —     

Total

  $ 12     $ —     
                                          
Derivatives not designated as hedging
instruments (millions)
   Location of gain (loss)
recognized in income
 

Gain (loss)

recognized in income

 
                             June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

   Other income (expense), net   $ —        $ 1  

Interest rate contracts

   Interest expense     (27     —     

Total

           $ (27   $ 1  
                                          

 

19


Table of Contents

The effect of derivative instruments on the Consolidated Statement of Income for the year-to-date periods ended June 30, 2012 and July 2, 2011 were as follows:

 

Derivatives in fair value hedging
relationships (millions)
   Location of gain (loss)
recognized in income
    Gain (loss)
recognized in income (a)
 
                               June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

     Other income (expense), net      $ (1   $ 25  

Total

               $ (1   $ 25  
                                              

 

(a)    Includes the ineffective portion and amount excluded from effectiveness testing.

 

       

Derivatives in cash flow
hedging
relationships
(millions)
 

Gain (loss) recognized in

AOCI

 

Location of

gain (loss)
reclassified from
AOCI

 

Gain (loss)

reclassified from

AOCI into income

   Location of gain (loss)
recognized in income (a)
    Gain (loss) recognized in income(a)  
   

June 30,

2012

 

July 2,

2011

     

June 30,

2012

 

July 2,

2011

         June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

  $(1)   $(3)   COGS   $—     $(3)      Other income (expense), net      $ —        $ (1

Foreign currency exchange contracts

  1   (2)   SGA expense   1   —        Other income (expense), net        —          —     

Interest rate contracts

  —     (13)   Interest expense   2   2      N/A        —          —     

Commodity contracts

  (8)   (17)   COGS   (12)   12      Other income (expense), net        —          —     

Total

  $(8)   $(35)       $(9)   $11            $ —        $ (1
                                              

(a)    Includes the ineffective portion and amount excluded from effectiveness testing.

 

       

Derivatives in net investment hedging

relationships (millions)

    Gain (loss) recognized in AOCI  
                               June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

  

  $ 6     $ —     

Total

  

  $ 6     $ —     
                                              
Derivatives not designated as hedging
instruments (millions)
   Location of gain (loss)
recognized in income
    Gain (loss) recognized in income  
                               June 30, 2012     July 2, 2011  

Foreign currency exchange contracts

     Other income (expense), net      $ —        $ 1  

Interest rate contracts

     Interest expense        (1     (3

Total

           $ (1   $ (2
                                              

 

20


Table of Contents

During the next 12 months, the Company expects $7 million of net deferred losses reported in accumulated other comprehensive income (AOCI) at June 30, 2012 to be reclassified to income, assuming market rates remain constant through contract maturities.

Certain of the Company’s derivative instruments contain provisions requiring the Company to post collateral on those derivative instruments that are in a liability position if the Company’s credit rating is at or below BB+ (S&P), or Ba1 (Moody’s). The fair value of all derivative instruments with credit-risk-related contingent features in a liability position on June 30, 2012 was $33 million. If the credit-risk-related contingent features were triggered as of June 30, 2012, the Company would be required to post additional collateral of $30 million. In addition, certain derivative instruments contain provisions that would be triggered in the event the Company defaults on its debt agreements. There were no collateral posting requirements as of June 30, 2012 triggered by credit-risk-related contingent features, however, there was $3 million of collateral posted under the reciprocal collateralization agreements as discussed under counterparty credit risk concentration below.

Financial instruments

The carrying values of the Company’s short-term items, including cash, cash equivalents, accounts receivable, accounts payable and notes payable approximate fair value. The fair value of the Company’s long-term debt, which are level 2 liabilities, is calculated based on broker quotes and was as follows at June 30, 2012:

 

(millions)    Fair Value      Carrying Value  

Current maturities of long-term debt

   $ 1,534      $ 1,518  

Long-term debt

     6,760        6,030  

Total

   $ 8,294      $ 7,548  
                   

Counterparty credit risk concentration

The Company is exposed to credit loss in the event of nonperformance by counterparties on derivative financial and commodity contracts. Management believes a concentration of credit risk with respect to derivative counterparties is limited due to the credit ratings and use of master netting and reciprocal collateralization agreements with the counterparties and the use of exchange-traded commodity contracts.

Master netting agreements apply in situations where the Company executes multiple contracts with the same counterparty. Certain counterparties represent a concentration of credit risk to the Company. If those counterparties fail to perform according to the terms of derivative contracts, this would result in a loss to the Company of $21 million as of June 30, 2012.

For certain derivative contracts, reciprocal collateralization agreements with counterparties call for the posting of collateral in the form of cash, treasury securities or letters of credit if a fair value loss position to the Company or its counterparties exceeds a certain amount. As of June 30, 2012 the Company had posted collateral of $3 million in the form of cash, which was reflected as an increase in accounts receivable, net on the Consolidated Balance Sheet.

Management believes concentrations of credit risk with respect to accounts receivable is limited due to the generally high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller customers. However, the Company conducts a disproportionate amount of business with a small number of large multinational grocery retailers, with the five largest accounts encompassing approximately 28% of consolidated trade receivables at June 30, 2012.

Note 10 Reportable segments

Kellogg Company is the world’s leading producer of cereal, second largest producer of cookies and crackers, and the world’s second largest savory snacks company. In addition Kellogg is a leading producer of frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks and veggie foods. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom.

The Company currently manages its operations through nine operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics,

 

21


Table of Contents

products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. Beginning in the fourth quarter of 2011, the Company has the following reportable segments: U.S. Morning Foods and Kashi; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America; and Asia Pacific. In addition, subsequent to the filing of the Company’s Annual Report on Form 10-K, the Company reclassified certain customers between reportable segments within North America. Segment results of prior periods were recast to conform to the current presentation. The reportable segments are discussed in greater detail below.

U.S. Morning Foods and Kashi aggregates the U.S. Morning Foods and U.S. Kashi operating segments. The U.S. Morning Foods operating segment includes cereal, toaster pastries, and health and wellness products generally marketed under the Kellogg’s name. The U.S. Kashi operating segment represents Kashi-branded cereal, cereal bars, crackers, cookies and Stretch Island fruit snacks.

U.S. Snacks represents the U.S. snacks business which includes products such as cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks.

U.S. Specialty primarily represents the food service, convenience and Girl Scouts businesses. The food service business is mostly non-commercial, servicing institutions such as schools and hospitals.

North America Other represents the U.S. Frozen and Canada operating segments. As these operating segments are not considered economically similar enough to aggregate with other operating segments and are immaterial for separate disclosure, they have been grouped together as a single reportable segment.

The three remaining reportable segments are based on geographic location – Europe which consists principally of European countries; Latin America which is comprised of Central and South America and includes Mexico; and Asia Pacific which is comprised of South Africa, Australia and other Asian and Pacific markets.

Refer to Note 2 for discussion regarding changes in intangible assets by reportable segment associated with Pringles acquisitions. No other changes to total assets by reportable segment were considered significant.

The measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Intercompany transactions between operating segments were insignificant in all periods presented.

 

     Quarter ended     Year-to-date period ended  
(millions)    June 30,
2012
    July 2,
2011
    June 30,
2012
    July 2,
2011
 

Net sales

        

U.S. Morning Foods & Kashi

   $ 939     $ 927     $ 1,880     $ 1,885  

U.S. Snacks

     803       729       1,545       1,454  

U.S. Specialty

     252       232       600       555  

North America Other

     369       343       737       701  

Europe

     613       634       1,151       1,255  

Latin America

     274       281       544       542  

Asia Pacific

     224       240       457       479  

Consolidated

   $ 3,474     $ 3,386     $ 6,914     $ 6,871  

Operating profit

        

U.S. Morning Foods & Kashi

   $ 183     $ 176     $ 342     $ 357  

U.S. Snacks

     117       111       235       235  

U.S. Specialty

     55       56       126       121  

North America Other

     70       63       140       133  

Europe

     72       102       150       203  

Latin America

     48       61       99       109  

Asia Pacific

     16       25       50       56  

Total Reportable Segments

     561       594       1,142       1,214  

Corporate

     (76     (51     (122     (99

Consolidated

   $ 485     $ 543     $ 1,020     $ 1,115  
                                  

 

22


Table of Contents

KELLOGG COMPANY

PART I—FINANCIAL INFORMATION

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of operations

Overview

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg is the world’s leading producer of cereal, second largest producer of cookies and crackers, and the second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks and veggie foods. Kellogg products are manufactured and marketed globally.

We manage our operations through nine operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. We report results of operations in the following reportable segments: U.S. Morning Foods & Kashi; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America; and Asia Pacific. In addition, subsequent to the filing of our Annual Report on Form 10-K, we reclassified certain customers between reportable segments within North America. Segment results of prior periods were modified to conform to the current presentation.

We manage our Company for sustainable performance defined by our long-term annual growth targets. These targets are 3 to 4% for internal net sales, mid single-digit (4 to 6%) for internal operating profit, and high single-digit (7 to 9%) for diluted net earnings per share. Internal net sales and internal operating profit exclude the impact of foreign currency translation and if applicable, acquisitions and dispositions. In addition to these items, internal operating profit growth also excludes the impact of transaction and integration costs associated with the Pringles acquisition.

On May 31, 2012 we completed the acquisition of the Pringles® business (Pringles) from The Procter & Gamble Company (P&G) for $2.685 billion, including initial working capital adjustments, which was funded from cash-on-hand and the issuance of $2.3 billion of short and long-term debt.

For the quarter ended June 30, 2012, our reported net sales increased by 3% and internal net sales increased by 2%, in line with our expectations communicated with the announcement of 1st quarter earnings. Operating environments in Europe and Australia continued to be difficult, resulting in internal net sales decline of 1% for the International business. Reported operating profit, which includes the impact of transactional and integration costs related to the acquisition of Pringles, decreased by 11%. Internal operating profit, which was negatively impacted by timing of supply chain investments, anticipated commodity inflation and soft performance in Europe and Australia, declined by 5%, in line with our expectations communicated with the announcement of 1st quarter earnings. Diluted earnings per share (EPS) of $.84 was down 10.6% compared to the prior year EPS of $.94. EPS includes $.07 negative impact of transaction and integration costs as well as a $.02 one-time, below-the-line benefit due to a lower tax rate which was partially offset by hedging losses related to the acquisition of Pringles. This EPS performance was in line with expectations communicated with the announcement of 1st quarter earnings.

 

23


Table of Contents

Net sales and operating profit

The following table provides an analysis of net sales and operating profit performance for the second quarter of 2012 versus 2011:

 

(dollars in millions)    U.S.
Morning Foods
& Kashi
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2012 net sales

   $ 939     $ 803     $ 252     $ 369     $ 2,363     $ 613     $ 274     $ 224     $     $ 3,474  
                                                                                  

2011 net sales

   $ 927     $ 729     $ 232     $ 343     $ 2,231     $ 634     $ 281     $ 240     $     $ 3,386  
                                                                                  

% change—2012 vs. 2011:

                    

Subtotal—internal business (a)

     1.2     4.1     6.3     8.9     3.9     (3.6 )%      6.8     (2.0 )%          2.3

Acquisitions (b)

         6.2     2.3     .8     2.4     7.9     .6     5.7         3.5

Divestitures (c)

                                 (2.7 )%          (.2 )% 

Foreign currency impact

                 (2.3 )%      (.4 )%      (7.6 )%      (10.2 )%      (7.5 )%          (3.0 )% 

Total change

     1.2     10.3     8.6     7.4     5.9     (3.3 )%      (2.8 )%      (6.5 )%          2.6
                                                                                  

 

(dollars in millions)    U.S.
Morning Foods
& Kashi
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2012 operating profit

   $ 183     $ 117     $ 55     $ 70     $ 425     $ 72     $ 48     $ 16     $   (76)    $ 485  
                                                                                  

2011 operating profit

   $ 176     $ 111     $ 56     $ 63     $ 406     $ 102     $ 61     $ 25     $   (51)    $ 543  
                                                                                  

% change—2012 vs. 2011:

                    

Internal business (a)

     3.3     .1     (3.2 )%      14.5     3.3     (19.9 )%      (15.2 )%      (31.6 )%      (4.8 )%      (5.0 )% 

Acquisitions (b)

         6.8     2.8     .1     2.3     1.2         .1     (.3 )%      1.9

Divestitures (c)

                                 4.9         .3

Integration (d)

         (1.2 )%              (.3 )%      (7.1 )%      (.3 )%      (3.3 )%      (43.1 )%      (5.8 )% 

Foreign currency impact .

     .1             (3.1 )%      (.5 )%      (4.4 )%      (6.9 )%      (3.8 )%          (2.1 )% 

Total change

     3.4     5.7     (.4 )%      11.5     4.8     (30.2 )%      (22.4 )%      (33.7 )%      (48.2 )%      (10.7 )% 
                                                                                  

 

(a) Internal net sales and operating profit growth for 2012, exclude the impact of acquisitions, divestitures, transaction and integration costs and impact of currency. Internal net sales and operating profit growth are non-GAAP financial measures which are reconciled to the directly comparable measures in accordance with U.S. GAAP within these tables.
(b) Impact of results for the quarter ended June 30, 2012 from the acquisition of Pringles.
(c) Impact of results for the quarter ended June 30, 2012 from the divestiture of Navigable Foods.
(d) Includes impact of transaction and integration costs associated with the Pringles acquisition.

Our reported consolidated net sales increased by 3% and net sales increased 2% on an internal basis. Internal net sales improved 3% for pricing/mix, and was unfavorably impacted 1% by volume.

Internal net sales in our North America business increased by 4%. This increase was driven by a 4% improvement in pricing/mix with only a slight increase in volume.

Internal net sales for U.S. Morning Foods & Kashi increased 1% as a result of favorable pricing/mix which was partially offset by decreased volume. This segment has two product groups, cereal and select snacks and drinks. Cereal’s internal net sales declined as a result of softer volumes. Snacks (toaster pastries, Kashi-branded cereal bars, crackers, cookies, Stretch Island fruit snacks, and health and wellness products) internal net sales increased as a result of strong performance in each of our Pop-Tarts®, health and wellness, and Kashi businesses.

Internal net sales in U.S. Snacks increased by 4% as a result of favorable pricing/mix and flat volume. This business consists of cookies, crackers, cereal bars, fruit-flavored snacks, and Pringles. The sales growth was the result of strong

 

24


Table of Contents

crackers and cereal bars consumption behind Special K Cracker Chips®, Cheez-it®, and Special K Pastry Crisps® innovation which contributed to a solid improvement in our cracker and wholesome snacks category share. The cookies business posted solid sales growth and continues to be favorably impacted by the Keebler® master brand initiative.

Internal net sales in U.S. Specialty increased by 6% as a result of favorable pricing/mix and a slight decrease in volume. Sales growth was due to increased consumption of Special K Cracker Chips® and health and wellness products, as well as innovations in frozen foods.

Internal net sales in North America Other (U.S. Frozen and Canada) increased by 9% due to favorable pricing/mix and increased volume. Sales growth was the result of both businesses posting high single-digit growth. U.S. Frozen grew as a result of increased brand-building support behind innovation activity, while Canada benefitted from favorable comparables due to a customer dispute in 2011.

Our International segments’ internal net sales were down 1% as a result of a 3% decline in volume which was partially offset by improved pricing/mix. Europe’s internal net sales declined 4% driven by a 3% decline in volume and a 1% decline in pricing/mix. The decline was due to the continued difficult operating environment. Latin America’s internal net sales growth was 7% due to an 8% increase in pricing/mix, partially offset by a decline in volume. Latin America results were driven by more competitive commercial plans and increased brand building support. Internal net sales in Asia Pacific declined 2% as a result of a decline in both volume and pricing/mix. Asia Pacific’s decline was driven by category weakness and retailer inventory reductions in Australia, which offset solid performance in most of the remaining markets.

Consolidated operating profit declined by 11% on a reported basis and 5% on an internal basis. The decline was due to favorable pricing/mix and favorable timing of marketing investment being more than offset by timing of supply chain investments, anticipated higher input costs and weak results in Europe and Australia. Internal operating profit in U.S. Morning Foods & Kashi improved by 3% due to favorable timing of marketing investment. U.S. Snacks was flat due to improved pricing/mix being offset by unfavorable timing of investments. U.S. Specialty declined by 3% as a result of favorable pricing/mix being more than offset by unfavorable timing of investments. North America Other grew by 15% as a result of improved pricing/mix and cost savings initiatives being partially offset by increased marketing investments. Europe declined by 20% due to a difficult operating environment and increased input costs being partially offset by favorable timing of marketing investment. Latin America declined by 15% due to lapping of the prior year sale of a closed facility, increased input costs and double-digit increases in marketing investments more than offsetting favorable pricing/mix. Asia Pacific declined by 32% due to a difficult operating environment in Australia, unfavorable pricing/mix and increased input costs being partially offset by favorable timing of marketing investment.

The following tables provide analysis of our net sales and operating profit performance for the year-to-date periods of 2012 as compared to 2011. Our internal net sales increase of 1% was the result of favorable pricing/mix across most reportable segments, which was partially offset by unfavorable volume in all reportable segments except Asia Pacific. Our internal operating profit decline of 6% was due primarily to timing of supply chain investments, continued higher input costs and weak performance in Europe and Australia. This decline in internal operating profit was partially offset by improved pricing/mix.

 

25


Table of Contents
(dollars in millions)    U.S.
Morning Foods
& Kashi
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North America     Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2012 net sales

   $ 1,880     $ 1,545     $ 600     $ 737     $ 4,762     $ 1,151     $ 544     $ 457     $     $ 6,914  
                                                                                  

2011 net sales

   $ 1,885     $ 1,454     $ 555     $ 701     $ 4,595     $ 1,255     $ 542     $ 479     $     $ 6,871  
                                                                                  

% change—2012 vs. 2011:

                    

Subtotal— Internal business (a)

     (.3 )%      3.2     7.2     6.1     2.7     (6.9 )%      7.1     (.2 )%          1.1

Acquisitions (b)

         3.1     1.0     .4     1.1     4.0     .3     2.8         1.7

Divestitures (c)

                                 (3.3 )%          (.3 )% 

Foreign currency impact

                 (1.5 )%      (.2 )%      (5.4 )%      (7.1 )%      (3.8 )%          (1.9 )% 

Total change

     (.3 )%      6.3     8.2     5.0     3.6     (8.3 )%      .3     (4.5 )%          .6
                                                                                  
(dollars in millions)    U.S.
Morning Foods
& Kashi
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North America     Europe     Latin
America
    Asia
Pacific
    Corp-
orate
    Consoli-
dated
 

2012 operating profit

   $ 342     $ 235     $ 126     $ 140     $ 843     $ 150     $ 99     $ 50     $ (122   $ 1,020  
                                                                                  

2011 operating profit

   $ 357     $ 235     $ 121     $ 133     $ 846     $ 203     $ 109     $ 56     $ (99   $ 1,115  
                                                                                  

% change—2012 vs. 2011:

                    

Internal business (a)

     (4.5 )%      (2.4 )%      2.8     7.4     (1.0 )%      (19.8 )%      (3.8 )%      (14.7 )%      (.4 )%      (5.6 )% 

Acquisitions (b)

         3.2     1.3     .1     1.1     .6             (.1 )%      .9

Divestitures (c)

                                 5.6         .3

Integration (d)

         (.5 )%              (.2 )%      (3.6 )%      (.1 )%      (1.5 )%      (22.2 )%      (2.8 )% 

Foreign currency impact

                 (2.0 )%      (.3 )%      (3.4 )%      (5.8 )%      .1         (1.3 )% 

Total change

     (4.5 )%      .3     4.1     5.5     (.4 )%      (26.2 )%      (9.7 )%      (10.5 )%      (22.7 )%      (8.5 )% 
                                                                                  

 

(a) Internal net sales and operating profit growth for 2012, exclude the impact of acquisitions, divestitures, transaction and integration costs and impact of currency. Internal net sales and operating profit growth are non-GAAP financial measures which are reconciled to the directly comparable measures in accordance with U.S. GAAP within these tables.
(b) Impact of results for the year-to-date period ended June 30, 2012 from the acquisition of Pringles.
(c) Impact of results for the year-to-date period ended June 30, 2012 from the divestiture of Navigable Foods.
(d) Includes the impact of transaction and integration costs associated with the Pringles acquisition.

Margin performance

Margin performance for the second quarter and year-to-date periods of 2012 versus 2011 is as follows:

 

Quarter    2012     2011     Change vs. prior
year (pts.)
 

Gross margin (a)

     40.7     42.6     (1.9

SGA (b)

     (26.7 )%      (26.6 )%      (0.1

Operating margin

     14.0     16.0     (2.0

Year-to-date

     2012       2011       Change   

Gross margin (a)

     40.3     41.7     (1.4

SGA (b)

     (25.5 )%      (25.5 )%      —     

Operating margin

     14.8     16.2     (1.4
                          

 

(a) Gross profit as a percentage of net sales. Gross profit is equal to net sales less cost of goods sold.
(b) Selling, general, and administrative expense as a percentage of net sales.

 

26


Table of Contents

Gross profit margin for the quarter was 190 basis points lower than in the same period in 2011. This reduction was due to timing of supply chain investments, the impact of commodity inflation, lower production intended to reduce levels of inventory and the acquisition of Pringles in the 2nd quarter. Our selling, general and administrative (SGA) expense as a percentage of net sales reflected a 10 basis point increase as a result of unfavorable impact of transaction and integration costs related to the acquisition of Pringles being offset by declines in brand-building which reflects the timing of our investment across the year and a difficult year-ago comparison. As a result of lower gross margin our operating margin was down by 200 basis points.

On a year-to-date basis, gross profit margin is down 140 basis points. This is primarily due to the timing of supply chain investments, the impact of commodity inflation, lower production intended to reduce levels of inventory, and the acquisition of Pringles in the second quarter. Our SGA expense as a percentage of net sales reflected no change compared to the prior year as the negative impact of transaction and integration costs related to the acquisition of Pringles was offset by declines in brand-building which reflects the timing of our investment across the year and a difficult year-ago comparison.

For the full year, we expect gross margin to remain under pressure and be down slightly more than 100 basis points compared to 2011 including the impact of Pringles.

Foreign currency translation

The reporting currency for our financial statements is the U.S. dollar. Certain of our assets, liabilities, expenses and revenues are denominated in currencies other than the U.S. dollar, primarily in the euro, British pound, Mexican peso, Australian dollar and Canadian dollar. To prepare our consolidated financial statements, we must translate those assets, liabilities, expenses and revenues into U.S. dollars at the applicable exchange rates. As a result, increases and decreases in the value of the U.S. dollar against these other currencies will affect the amount of these items in our consolidated financial statements, even if their value has not changed in their original currency. This could have a significant impact on our results if such increase or decrease in the value of the U.S. dollar is substantial.

Interest expense

For the quarter and year-to-date periods ended June 30, 2012, interest expense was $89 million and $122 million, respectively, as compared to the quarter and year-to-date periods ended July 2, 2011 with interest expense of $53 million and $120 million, respectively. Current quarter interest expense was higher than the prior year due to a $27 million pre-tax loss on interest rate derivatives associated with the acquisition of Pringles. Year-to-date interest expense was flat compared to the prior year, due to a first quarter $26 million gain on these interest rate derivatives.

For the full year 2012, we expect gross interest expense to be approximately $250 to $260 million, compared to 2011’s full year interest expense of $233 million.

Income taxes

The consolidated effective income tax rate was 25% for the quarter ended June 30, 2012, as compared to 30% for the comparable quarter of 2011. Refer to Note 8 of the Consolidated Financial Statements for further discussion.

For the full year 2012, we currently expect the consolidated effective income tax rate to be approximately 29%. Fluctuations in foreign currency exchange rates could impact the expected effective income tax rate as it is dependent upon U.S. dollar earnings of foreign subsidiaries doing business in various countries with differing statutory rates. Additionally, the rate could be impacted if pending uncertain tax matters, including tax positions that could be affected by planning initiatives, are resolved more or less favorably than we currently expect.

Liquidity and capital resources

Our principal source of liquidity is operating cash flows supplemented by borrowings for major acquisitions and other significant transactions. Our cash-generating capability is one of our fundamental strengths and provides us with substantial financial flexibility in meeting operating and investing needs.

 

27


Table of Contents

The following table sets forth a summary of our cash flows:

 

     Year-to-date period ended  
(millions)    June 30,
2012
    July 2,
2011
 

Net cash provided by (used in):

    

Operating activities

   $ 680     $ 646  

Investing activities

     (2,823     (238

Financing activities

     1,920       (417

Effect of exchange rates on cash and cash equivalents

     (7     22  

Net increase (decrease) in cash and cash equivalents

   $ (230   $ 13  
                  

Operating activities

The principal source of our operating cash flow is net earnings, meaning cash receipts from the sale of our products, net of costs to manufacture and market our products.

Net cash provided by our operating activities for the first half of 2012, amounted to $680 million, an increase of $34 million over the same period in 2011. The increase compared to the prior year is primarily due to improved performance on trade receivables, cash flow benefit from Pringles and lower postretirement benefit plan contributions, partially offset by unfavorable impacts in accrued income taxes and accrued salaries and wages.

Our cash conversion cycle (defined as days of inventory and trade receivables outstanding less days of trade payables outstanding, based on a trailing 12 month average) is relatively short, equating to approximately 29 days and 23 days for the 12 month periods ended June 30, 2012 and July 2, 2011, respectively. Compared with the 12 month period ended July 2, 2011, the unfavorable impact on the 2012 cash conversion cycle resulted from higher days of inventory and lower days of payables. This was primarily due to increased inventory levels in North America resulting from inventory required to maintain high service levels during the third-quarter consumer promotions and supply chain initiatives. In addition, Europe experienced increased inventory levels and reduced payables as a result of its difficult operating environment.

Our pension and other postretirement benefit plan contributions amounted to $32 million and $183 million for the year-to-date periods ended June 30, 2012 and July 2, 2011, respectively. For the full year 2012, we currently expect that our contributions to pension and other postretirement plans will total approximately $56 million. Plan funding strategies may be modified in response to our evaluation of tax deductibility, market conditions and competing investment alternatives.

We measure cash flow as net cash provided by operating activities reduced by expenditures for property additions. We use this non-GAAP financial measure of cash flow to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchases. Our cash flow metric is reconciled to the most comparable GAAP measure, as follows:

 

     Year-to-date period ended     Change  versus
prior year
 
(millions)    June 30,
2012
    July 2,
2011
   

Net cash provided by operating activities

   $ 680     $ 646       5.3

Additions to properties

     (155     (243        

Cash flow

   $ 525     $ 403       30.3
                          

For 2012, we are projecting cash flow (as defined) to be approximately $1.1 billion to $1.2 billion including the benefit of the acquisition of Pringles.

Investing activities

Our net cash used in investing activities for the year-to-date period ended June 30, 2012 amounted to $2.823 billion compared to $238 million in the same period of 2011. The year-over-year increase was primarily attributable to $2.674 billion acquisition of Pringles. For full-year 2012, we project capital spending of approximately 4 to 5% of net sales.

 

28


Table of Contents

Financing activities

Our net cash provided by financing activities for the year-to-date period ended June 30, 2012 amounted to $1.920 billion compared to net cash used in financing activities of $417 million for the same period in 2011. The cash provided by financing activities was primarily a result of the issuance of notes payable and long-term debt totaling $2.227 billion to fund the acquisition of Pringles.

On April 23, 2010, our board of directors authorized a $2.5 billion, three-year share repurchase program for 2010 through 2012. As of June 30, 2012, total purchases under the repurchase authorization amounted to 37 million shares totaling $1.9 billion, with $63 million repurchased in 2012. We have reduced our share repurchases significantly during 2012 to allow us to pay down debt associated with the acquisition of Pringles. Actual repurchases could be different from our current expectations, as influenced by factors such as the impact of changes in our stock price and other competing priorities.

We paid cash dividends of $306 million in the year-to-date period ended June 30, 2012, compared to $296 million during the same period in 2011. In July 2012, the board of directors declared a dividend of $.44 per common share, payable September 17, 2012 to shareholders of record at close of business on September 4, 2012. The dividend is consistent with our current plan to maintain our dividend pay-out between 40% and 50% of reported net income.

In the first quarter of 2012, we entered into an unsecured 364-Day Term Loan Agreement (the “New Credit Agreement”) to fund, in part, the acquisition of Pringles. The New Credit Agreement allowed the Company to borrow up to $1 billion to fund, in part, the acquisition and pay related fees and expenses. We had no borrowings against the New Credit Agreement, and in May 2012, upon issuance of the U.S. dollar notes described in Note 5, the available commitments under the New Credit Agreement were automatically and permanently reduced to $0.

In May 2012, we issued debt that resulted in aggregate net proceeds of $1.7 billion. These proceeds, along with proceeds from the issuance of commercial paper of $500 million were used for general corporate purposes, and along with cash on hand, funded the acquisition of Pringles.

We are in compliance with all debt covenants. We continue to believe that we will be able to meet our interest and principal repayment obligations and maintain our debt covenants for the foreseeable future. We expect our access to public debt and commercial paper markets, along with operating cash flows, will be adequate to meet future operating, investing and financing needs, including the pursuit of selected acquisitions.

Accounting standards to be adopted in future periods

In July 2012, the FASB issued an updated accounting standard to allow entities the option to first assess qualitative factors to determine whether it is necessary to perform the quantitative indefinite-lived intangible asset impairment test. Under the updated standard an entity would not be required to perform the quantitative impairment test unless the entity determines, based on a qualitative assessment, that it is more likely than not that an indefinite-lived intangible asset is impaired. The updated standard is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted. We will consider adoption of the updated standard in connection with our annual impairment evaluation in the fourth quarter of 2012.

 

29


Table of Contents

Forward-looking statements

This Report contains “forward-looking statements” with projections concerning, among other things, the integration of the Pringles® business, our strategy, financial principles, and plans; initiatives, improvements and growth; sales, gross margins, advertising, promotion, merchandising, brand building, operating profit, and earnings per share; innovation; investments; capital expenditures; asset write-offs and expenditures and costs related to productivity or efficiency initiatives; the impact of accounting changes and significant accounting estimates; our ability to meet interest and debt principal repayment obligations; minimum contractual obligations; future common stock repurchases or debt reduction; effective income tax rate; cash flow and core working capital improvements; interest expense; commodity, and energy prices; and employee benefit plan costs and funding. Forward-looking statements include predictions of future results or activities and may contain the words “expects,” “believes,” “will,” “can,” “anticipates,” “projects,” “should,” “estimates,” “implies,” or words or phrases of similar meaning. For example, forward-looking statements are found in Item 1 and in several sections of Management’s Discussion and Analysis. Our actual results or activities may differ materially from these predictions. Our future results could be affected by a variety of factors, including:

 

 

the ability to integrate Pringles and the realization of the anticipated benefits from the acquisition in the amounts and at the times expected;

 

 

the impact of competitive conditions;

 

 

the effectiveness of pricing, advertising, and promotional programs;

 

 

the success of innovation, renovation and new product introductions;

 

 

the recoverability of the carrying value of goodwill and other intangibles;

 

 

the success of productivity improvements and business transitions;

 

 

commodity and energy prices;

 

 

labor costs;

 

 

disruptions or inefficiencies in supply chain;

 

 

the availability of and interest rates on short-term and long-term financing;

 

 

actual market performance of benefit plan trust investments;

 

 

the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs;

 

 

changes in consumer behavior and preferences;

 

 

the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability;

 

 

legal and regulatory factors including changes in advertising and labeling laws and regulations;

 

 

the ultimate impact of product recalls;

 

 

business disruption or other losses from war, terrorist acts, or political unrest; and,

 

 

the risks and uncertainties described herein under Part II, Item 1A.

Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them.

 

30


Table of Contents

Item 3. Quantitative and Qualitative Disclosures about Market Risk

Our Company is exposed to certain market risks, which exist as a part of our ongoing business operations. We use derivative financial and commodity instruments, where appropriate, to manage these risks. Refer to Note 9 within Notes to Consolidated Financial Statements for further information on our derivative financial and commodity instruments.

Refer to disclosures contained within Item 7A of our 2011 Annual Report on Form 10-K. Other than changes noted here, there have been no material changes in the Company’s market risk as of June 30, 2012.

In the first quarter of 2012, we entered into interest rate swaps in connection with certain U.S. Dollar Notes. Refer to disclosures contained in Note 5 within Notes to Consolidated Financial Statements.

In February 2012, we entered into forward starting interest swaps with notional amounts totaling $800 million, as a hedge against interest rate volatility associated with a forecasted issuance of fixed rate debt, to fund, in part, the acquisition of the Pringles® business from The Procter & Gamble Company. These forward starting interest swaps were terminated in March 2012, resulting in a gain of $26 million, which was recorded as a decrease in interest expense for the quarter ended March 31, 2012. Also in March 2012, we entered into forward starting interest swaps with notional amounts totaling $300 million to replace a portion of the terminated forward starting interest swaps. In April 2012, we entered into additional forward starting interest swaps with notional amounts totaling $900 million, which resulted in a total notional amount of $1.2 billion in forward starting interest swaps as a hedge against interest rate volatility associated with our forecasted issuance of $1.45 billion U.S. Dollar fixed rate debt. All of the forward starting interest swaps were settled in May 2012, upon issuance of our fixed rate debt, resulting in a loss of $27 million, which was recorded as an increase in interest expense for the quarter ended June 30, 2012. None of the forward starting interest swaps associated with our forecasted debt issuance were designated for hedge accounting.

The total notional amount of interest rate swaps at June 30, 2012 was $2.2 billion, representing a net settlement receivable of $53 million. The total notional amount of interest rate swaps at December 31, 2011 was $600 million, representing a settlement receivable of $23 million. Assuming average variable rate debt levels during the year, a one percentage point increase in interest rates would have increased annual interest expense by approximately $28 million at June 30, 2012 and $18 million at year-end December 31, 2011.

Item 4. Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure under Rules 13a-15(e) and 15d-15(e). Disclosure controls and procedures, no matter how well designed and operated, can provide only reasonable, rather than absolute, assurance of achieving the desired control objectives.

As of June 30, 2012, we carried out an evaluation under the supervision and with the participation of our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. We acquired Pringles during the second quarter of 2012, it represented approximately 18% of our total assets as of June 30, 2012. As the acquisition occurred during the second quarter of 2012, the scope of our assessment of the effectiveness of disclosure controls and procedures does not include Pringles. This exclusion is in accordance with the SEC’s general guidance that an assessment of a recently acquired business may be omitted from our scope in the year of acquisition. Based on the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.

During the first quarter of 2012, we initiated the implementation of an upgrade to our existing enterprise resource planning (ERP) system within North America. This implementation has resulted in the modification of certain business processes and internal controls impacting financial reporting. During the implementation, which is expected to continue through 2013, we have taken the necessary steps to monitor and maintain appropriate internal controls impacting financial reporting. It is anticipated that, upon completion, implementation of this new ERP will enhance internal controls due to increased automation and further integration of related processes.

There have been no other changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

31


Table of Contents

KELLOGG COMPANY

PART II — OTHER INFORMATION

Item 1A. Risk Factors

Other than noted below, there have been no material changes in our risk factors from those disclosed in Part I, Item 1A to our Annual Report on Form 10-K for the fiscal year ended December 31, 2011. The risk factors disclosed under this Part II, Item 1A and in Part I, Item 1A to our Annual report on Form 10-K for the fiscal year ended December 31, 2011, in addition to the other information set forth in this Report, could materially affect our business, financial condition, or results. Additional risks and uncertainties not currently known to us or that we deem to be immaterial could also materially adversely affect our business, financial condition, or results. In light of recent Securities and Exchange Commission guidance, the Company has revised our risk factor relating to technology as follows.

Technology failures could disrupt our operations and negatively impact our business.

We increasingly rely on information technology systems to process, transmit, and store electronic information. For example, our production and distribution facilities and inventory management utilize information technology to increase efficiencies and limit costs. Furthermore, a significant portion of the communications between our personnel, customers, and suppliers depends on information technology. Our information technology systems may be vulnerable to a variety of interruptions, as a result of updating our SAP platform or due to events beyond our control, including, but not limited to, natural disasters, terrorist attacks, telecommunications failures, computer viruses, hackers, and other security issues. Moreover, our computer systems have been, and will likely continue to be subjected to computer viruses or other malicious codes, unauthorized access attempts, and cyber- or phishing-attacks. These events could compromise our confidential information, impede or interrupt our business operations, and may result in other negative consequences, including remediation costs, loss of revenue, litigation and reputational damage. To date, we have not experienced a material breach of cybersecurity. While the Company has implemented administrative and technical controls and taken other preventive actions to reduce the risk of cyber incidents and protect our information technology, they may be insufficient to prevent physical and electronic break-ins, cyber-attacks or other security breaches to our computer systems.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 

(c) Issuer Purchases of Equity Securities

(millions, except per share data)

 

Period    (a) Total Number
of Shares
Purchased
     (b) Average Price
Paid Per Share
     (c) Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
     (d) Approximate
Dollar Value of
Shares that May
Yet Be
Purchased Under
the Plans or
Programs
 

Month #1:

           

4/1/12-4/28/12

     —           —           —         $ 587   

Month #2:

           

4/29/12-5/26/12

     —           —           —         $ 587   

Month #3:

           

5/27/12-6/30/12

     —           —           —         $ 587   

Total

     —           —           —              
                                     

On April 23, 2010, the Company’s board of directors authorized a $2.5 billion three-year share repurchase program for 2010 through 2012 for general corporate purposes and to offset issuances for employee benefit programs. In connection with the acquisition of Pringles, the Company announced that it expects to limit its share repurchases to proceeds received by the Company from employee option exercises.

Item 6. Exhibits

 

(a) Exhibits:

 

31.1    Rule 13a-14(e)/15d-14(a) Certification from John A. Bryant

 

32


Table of Contents
31.2    Rule 13a-14(e)/15d-14(a) Certification from Ronald L. Dissinger
32.1    Section 1350 Certification from John A. Bryant
32.2    Section 1350 Certification from Ronald L. Dissinger
101.INS    XBRL Instance Document
101.SCH    XBRL Taxonomy Extension Schema Document
101.CAL    XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF    XBRL Taxonomy Extension Definition Linkbase Document
101.LAB    XBRL Taxonomy Extension Label Linkbase Document
101.PRE    XBRL Taxonomy Extension Presentation Linkbase Document

 

33


Table of Contents

KELLOGG COMPANY

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

KELLOGG COMPANY

/s/ R. L. Dissinger

R. L. Dissinger

Principal Financial Officer;

Senior Vice President and Chief Financial Officer

/s/ M. A. Dangel

M. A. Dangel

Principal Accounting Officer;

Vice President — Corporate Controller

Date: August 7, 2012

 

34


Table of Contents

KELLOGG COMPANY

EXHIBIT INDEX

 

Exhibit No.    Description   

Electronic (E)

Paper (P)

Incorp. By
Ref. (IBRF)

31.1    Rule 13a-14(e)/15d-14(a) Certification from John A. Bryant    E
31.2    Rule 13a-14(e)/15d-14(a) Certification from Ronald L. Dissinger    E
32.1    Section 1350 Certification from John A. Bryant    E
32.2    Section 1350 Certification from Ronald L. Dissinger    E
101.INS    XBRL Instance Document    E
101.SCH    XBRL Taxonomy Extension Schema Document    E
101.CAL    XBRL Taxonomy Extension Calculation Linkbase Document    E
101.DEF    XBRL Taxonomy Extension Definition Linkbase Document    E
101.LAB    XBRL Taxonomy Extension Label Linkbase Document    E
101.PRE    XBRL Taxonomy Extension Presentation Linkbase Document    E

 

35